Babe

Top Posts Week Ending August 22, 2009.

  • Samsung 52 inch HDTV $9.99 at BestBuy – purchase receipt below (6:21a eastern time August 12, 2009)
  • The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2
  • How to manufacture a viral video sensation and make viral profits – Post 2 of 2
  • Facebook advertising metrics and benchmarks
  • Two perfectly executed viral marketing programs in the SAME day – #bestbuy #jetblue #all-you-can-jet
  • The Perfect Babe – Megan Fox (pics)
  • JetBlue All-You-Can-Jet Pass – how viral can be manufactured (easily)
  • social media benchmarks
  • What is Web 3.0? Characteristics of Web 3.0
  • crispin porter bogusky’s beta site
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    Saturday, August 22nd, 2009 digital No Comments

    Top Posts – Week Ending August 7, 2009.

  • The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2
  • Facebook advertising metrics and benchmarks
  • How to manufacture a viral video sensation and make viral profits – Post 2 of 2
  • The Perfect Babe – Megan Fox (pics)
  • crispin porter bogusky’s beta site
  • What is Web 3.0? Characteristics of Web 3.0
  • social media benchmarks
  • Twitter Marketing; Twitter Advertising; Twitter Customer Service
  • Enthusiast digital cameras – super high-speed, high dynamic range, foveon direct capture
  • Brand Gravity attracts new customers and keeps current ones in orbit
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    Monday, August 10th, 2009 digital No Comments

    Top Posts – Week Ending 7/31/2009

    The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2

    539 Views

    Facebook advertising metrics and benchmarks

    63 Views

    Enthusiast digital cameras – super high-speed, high dynamic range, foveon direct capture

    33 Views

    Brand Gravity attracts new customers and keeps current ones in orbit

    33 Views

    The Perfect Babe – Megan Fox (pics)

    32 Views

    How to manufacture a viral video sensation and make viral profits – Post 2 of 2

    27 Views

    viral videos that worked – drove sales

    24 Views

    What is Web 3.0? Characteristics of Web 3.0

    19 Views

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    Monday, August 3rd, 2009 digital No Comments

    Top Posts for Week Ending July 26th

  • Notes from the front lines: Facebook advertising metrics and benchmarks
  • crispin porter bogusky’s beta site
  • The Perfect Babe – Megan Fox (pics)
  • The hardest thing to do in web 2.0 …
  • marketing misconceptions, advertising misconceptions, social media misconceptions
  • What is Web 3.0? Characteristics of Web 3.0
  • Bing is bigger than CNN, Digg, Twitter? Not so fast!
  • Smaller social networks are losing even the few users they have…
  • Harry Potter and the Half-Blood Prince and other Harry Potter Movies
  • Branding is still a useful activity? Reach and frequency is still a useful metric?
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    Monday, July 27th, 2009 digital No Comments

    Top Posts Week Ending July 17, 2009

  • Notes from the front lines: Facebook advertising metrics and benchmarks
  • crispin porter bogusky’s beta site
  • The hardest thing to do in web 2.0 …
  • The Perfect Babe – Megan Fox (pics)
  • marketing misconceptions, advertising misconceptions, social media misconceptions
  • Bing is bigger than CNN, Digg, Twitter? Not so fast!
  • Smaller social networks are losing even the few users they have…
  • Branding is still a useful activity? Reach and frequency is still a useful metric?
  • What is Web 3.0? Characteristics of Web 3.0
  • Merovingian Knot (video)
  • Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

    Tuesday, July 21st, 2009 digital No Comments

    The Perfect Babe – Megan Fox (pics)

    Megan Fox  — The Perfect Babe Product Placement

    megan-fox-1 megan-fox-2 megan_fox_covers_june_2009_ellemegan-fox-babemegan-fox-pink-strapless-dress

    No, this post is not about Megan Fox. Well, yeah it is.  But it’s about the MARKETING of Megan Fox.

    Megan Fox has been around in films and TV since 2001 (see filmography below).  But it wasn’t until 2007 when she starred in the first Transformers movie that she burst on the scene and became an overnight mega celebrity, especially online (see Google Search Volume chart).  If you look at Ford’s search volume during the same period, there was NO lift in search that was detectable — there probably was some lift, but it is simply not detectable.

    So Megan Fox went from very very little awareness to not only massive awareness, but also massive demand — people remembered her name and even took action (performed searches on her name). If some product placements would have had only 10% of the success of the “megan fox” product placement, they might actually justify the immense cost a bit better (millions of dollars paid by the advertiser to the movie makers to place products into the storyline of the movie).

    And why is she “perfect,” in the marketing sense, of course? Her search volume has not only sustained but also continued to grow. She was not a flash in the pan that went away after the advertising/media dollars stopped or the public interest died off (see the snuggie and etrade search volume charts below).

    megan-fox-search

    ford-search

    snuggie

    etrade-baby

    megan-fox

    transformer girl, second girl in transformers, other girl in transformers – Isabel Lucas

    isabel-lucas-transformer-girl

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    Wednesday, June 24th, 2009 analytics, SEO 3 Comments

    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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