The Kronen Zeitung is Austria’s largest newspaper, with a daily readership of around three million people. Yesterday, those readers were treated to the image on the left of war-torn Aleppo, bombed out and desperate. Except, as one sharp-eyed Redditor points out, that wasn’t the scene at all. It was just another Photoshop job.
Just to be clear, the family in the photograph is, in fact, in Syria; the original photo (on the right) came from the European Pressphoto Agency. But merely fleeing a city ravaged by guns and mortars apparently isn’t quite dramatic enough on its own. The editors of the Krone—as it’s commonly called—needed this baby to sing.
Using Photoshop to make actresses and models look unrealistically attractive is bad enough. Using it to make a part of the world that has enough problems as it is look even more apocalyptic? That’s just disgraceful. [Facebook via Reddit]
There’s fascinating disconnect between which advertisers the media thinks did well on last night’s Super Bowl and what the research says was effective.
But it didn’t even show up in the Ace Metrix Top 10. Ace Metrix measures a panel of 500 consumers who watch ads and rate them for effectiveness. That research says Doritos’ sling baby ad won the night.
It was also a big night for dogs. Volkswagen’s much anticipated follow-up to its little Darth Vader spot from last year used an obese dog getting in shape to gets its revenge on a VW it wanted to chase down the street (and then somehow ended up in the Star Wars cantina scene).
Skechers used a dog — Mr. Quiggly — in a greyhound race.
As did Bud Light, whose appeal with Weego, a rescue dog, was heartwarming.
So did Doritos, in another comedic appeal revolving around the whole Dogs v. Cats war.
Chase ran an ad that for the life of me I can’t recall even though I am paid to remember these things. And TaxACT’s ad, featuring a kid who urinates in a swmming pool, was disgusting.
Later today — much later — we’ll take a look at how B.I.’s readers judged the ads with the results of our Super Bowl ad readers’ poll. Vote early, and often!
- VOTE HERE: For The Best And Worst Super Bowl Ads
- SUPER BOWL ADS LIVE BLOG: Instant Reaction From Our Man With The Nachos!
- Here Are All Of This Year’s Super Bowl Ads
Actress-turned-entrepreneur Jessica Alba co-founded a startup called Honest Company, an online commerce site that sells green diapers, biodegradable wipes, and other environment friendly items.
All those baby items are sold under a private label, Kara Swisher at AllThingsD reports.
Alba had a hard time finding non-toxic products, so she decided to create a marketplace for it. There’s been a lot of buzz around the launch of Honest, which has a subscription model, depending on how many baby products you need.
Alba’s cofounder is Brian Lee, who also cofounded Shoe Dazzle with Kim Kardashian, and LegalZoom with Robert Shapiro.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
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