go-Digital Blog on Digital Marketing

social media benchmarks

UPDATED: January 19, 2013

Facebook Sponsored Stories CTR, CPC Benchmarks

ORIGINAL POST:

Many clients have asked about social media benchmarks or social marketing benchmarks. They ask things like how many fans should they have on Facebook? They are concerned if they cannot project 1 million fans on their fan page.
But that is because most clients are coming from a reach and frequency background. Some have moved to unique visitors, pageviews, and time on site. But what is more important today is not that people get to the site or the time they spend, but what they do … so social intensity is a benchmark which captures the quantity and frequency of social actions like sharing, discussing, commenting, voting, etc. All of these actions lead to value that accumulates for other future visitors to the site.

Adwords – lower cost per click
Clicks Impressions CTR  Avg Cost per Click  Total spent
511     61,894      0.82% $0.47 per click $242.16

PayPerPost – optimal is lowest payment per post
dollars pageviews/clicks
$122.50       2630/120 $1.02 per click 4.6% CTR   ($5 per post)
$183.25     1324/114 $1.61 per click 8.6% CTR  ($10 per post)
$291.25     2369/260 $1.12 per click 11% CTR   ($20 per post)

ReviewMe – www. johnchow. com
$300 – nearly no value; JohnChow pioneered link sharing to get his blog up to about rank 100 on Technorati before they changed the way they calculated authority; despite the many links to his blog, it was practically useless in driving any useful customers. Now his site has been penalized by Google and is only  PageRank 3 site.

StumbleUpon – extremely useful in helping new users discover the site and features; the velocity of the clicks was incredible (approx 300 clicks in 5 minutes) BEST VALUE OVERALL flat rate $0.05 per click; you set the daily budget
Facebook benchmarks like Facebook CTRs, Facebook CPCs, and Facebook CPMs can be found here.

Tags: "benchmarking the value of a facebook fan", "facebook ads" why is ctr low, 1 million, 511, ads cpm average 2010 price, Adwords, adwords benchmarks, adwords click rate benchmark, adwords ctr, approx, authority, average click through rate facebok ads, average click through rate for facebook ads, average cost of Facebook ad, average CPC facebook, average CPCs, Avg, background, benchmark, benchmark ad clicks, benchmark page views, benchmark social media, benchmark social media links, benchmarking facebook, benchmarking for social media, benchmarking social media, benchmarks, benchmarks for social media, benchmarks social networks, BEST, blog, branded video ads facebook cpm, budget, cannot, Clicks, clicks to impressions benchmark, com, cost, cost per click, cpc avergae, CPCs, cpm ctr cpc, CPMs, CTR, CTR facebook ads, ctr in facebook, CTR youtube ad average, CTRs, difference between conversions and actions fa..., Digital Benchmarks, digital marketing, DIGITAL MARKETING $20 per month, digital marketing solutions, display advertising benchmarks, effectiveness of facebook ads, Facebook, facebook ad campaign performance, facebook ad click rate, facebook ad click through rate, facebook ad clicks, facebook ad ctr ratio, facebook ad effectiveness, facebook ad rates cpm, facebook ad specs, facebook ads click through rate, facebook ads cost effective?, facebook ads cpm rates, facebook ads effectiveness, facebook ads impressions or clicks, facebook ads low ctr, facebook advertisers, facebook advertising costs, facebook advertising cpc, facebook advertising ctr, facebook advertising effectiveness, facebook advertising effectiveness 2009, facebook advertising media rates, Facebook advertising metrics, facebook average click through rate 2009, facebook average stay 2010, facebook benchmarks, facebook click average cost, facebook click through rate, facebook click through rates, facebook cpc ctr, facebook CTR, facebook ctr average rates, facebook ctr rates, facebook metrics, fan, fan page, frequency, google, impressions, intensity, izea, JohnChow, link, marketing, online ad click through rate benchmarks, online advertising cpc benchmarks, online display ads ctr benchmarks, optimal, OVERALL, page, PageRank, pageviews, payment, PayPerPost, payperpost benchmarks, post, project, project 1, quantity, rank, rate, reach, ReviewMe, search advertising benchmarks, setting benchmarks in social media, site, social actions, social benchmarks, social marketing, social marketing benchmarks, social marketing metrics, Social Media Ad Metrics, social media benchmark, social media benchmarking, social media benchmarks, social media marketing benchmarks, social media metrics, social networks, social-metrics, StumbleUpon, stumbleupon advertising, stumbleupon cpc, Technorati, the average price for click throughs CPC, the social network benchmark, time, today, unique visitors, value, velocity, viral content benchmarking, voting, way, web 3.0 benchmark, what is a facebook ad ctr, what is a good ctr rate in facebook, what is the average click through rate for li..., what is the average CTR for contextual ad, what's the avrage conversion rate on a facebo..., whats a good click through rate facebook, www, xxxx