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The 2012 Academy Awards In Charts And Data

Source: http://www.businessinsider.com/the-oscars-for-quants-the-2012-academy-awards-in-charts-and-data-2012-2


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Sure, The Artist did well at the Academy Awards. But what does that really mean, statistically?

As usual, our friends at AddThis, a company that provides social media sharing tools for web publishers, tracked their network of 11 million sites and 1.2 billion unique users per month to find out which Oscar events really drove chatter among consumers.

The data show that the real Oscar winners were the iPad, Pinterest, Sacha Baron Cohen and Twitter. Losers included Ryan Seacrest, Facebook and Billy Crystal.

 

This was the background chatter in the weeks prior to the Oscars. Note that ‘Hugo’ dominates.

Demian Bichir peaked when he was nominated for a SAG award for ‘Better Life.’ But interest faded. More people were interested in George Clooney than Jean Dujardin of ‘The Artist’ in the week before the Oscars.

Prior to the show, the people’s choice for Best Actress was Viola Davis, not Meryl Streep.

See the rest of the story at Business Insider

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Tuesday, February 28th, 2012 news No Comments

Ads will possess your phone using subliminal sound waves

Source: http://www.engadget.com/2011/12/09/ads-will-possess-your-phone-using-subliminal-sound-waves/

Er, we don’t want to sensationalize this or anything, but your phone could soon be at the mercy of inaudible sound pulses that trigger location-specific ads, sales promotions and other potentially demonic notifications. Unlike normal advertising within apps, and also different to sound-responsive apps like Shazam and Shopkick, a new platform called Sonic Notify is meant to work discretely in the background, without the need for any user activation. Its creators, NY-based digital agency Densebrain, plan to attach small high-frequency sound-emitting beacons to store shelves, which will “set people’s phones off” when they stand in front of a particular product. It’s not clear how the platform might affect your battery life, or why you wouldn’t just disable it at the first inopportune alert, but drug stores, TV networks and big players like Proctor & Gamble are nevertheless said to be gripped by the concept.

Ads will possess your phone using subliminal sound waves originally appeared on Engadget on Fri, 09 Dec 2011 08:41:00 EDT. Please see our terms for use of feeds.

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Friday, December 9th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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