balance

Apple App Revenues And Downloads More Concentrated in U.S. Than Google’s

Source: https://intelligence.businessinsider.com/welcome

Apple’s app downloads and app revenues are more concentrated in the U.S. than those of its primary rival, Google Play, according to data from App Annie

There are numerous app stores on Android, but Google Play is by far the largest. App Annie counted only free apps for its downloads figure. Paid apps are included in the revenue analysis, however.

A combined 53 percent of iOS app downloads come from the U.S., China, Japan, and the U.K., with the balance coming from the rest of the world. Google Play’s top four download markets are the U.S., Japan, South Korea, and India. They combine for 43 percent of Google Play downloads.

China was the second-largest iOS market for downloads, even though Apple’s operating system only controls a fraction of Chinese market device share. 

Interestingly, despite the fact that Google’s Android platform owns the massive Chinese smartphone market, Google offers very limited support for Google Play in China. Android apps are typically downloaded through third-party app stores. 

App Store Down

While downlo! ads are important, developers ultimately want to get paid too. 

App Annie defines app revenues as revenues flowing to developers “through the store, including revenues both from the price to download an app, as well as any in-app purchases (including subscriptions).”

We know that iOS app revenues historically dwarf Android revenues. App Annie found that iOS generates four times the revenues of Google Play, even as Google Play revenues have grown 311 percent this year. 

Although iOS revenues are more concentrated in the U.S. than Google Play’s, it turns out iOS revenues are more evenly distributed across markets.

iOS receives 40 percent of its revenues from countries outside its largest four markets. Google Play saw only 23 percent of its revenues flow from outside the top four. 

Google Play leans heavily on high monetization in Japan and South Korea, but has not effectively monetized its massive global user base.

app store revenues

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Friday, December 7th, 2012 news No Comments

I Really Want a Credit Card with a LCD Screen and Touchscreen Keypad

Source: http://gizmodo.com/5958721/i-really-want-a-credit-card-with-a-lcd-screen-and-touchscreen-keypad

I Really Want a Credit Card with a LCD Screen and Touchscreen KeypadYou can have your black card and your credit card carved out of adamantium (just kidding, I would really like that), the only credit card I want is MasterCard’s Display Card. MasterCard has been testing the card that comes with a LCD and touchscreen keypad, for some time and has now introduced it in Singapore. They say the added tech is for security: users can generate a one-time password as an authentication security measure.

Here’s MasterCard:

At present, banking institutions that necessitate a higher level of security for their online banking services require the use of a separate authentication token or device. The innovative 2-in-1 device, which combines the functionality of a standard payment card with a state-of-the-art security token, currently reflects the customer’s OTP. In future, this card could incorporate additional functionalities and be able to indicate other real time information such as available credit balance, loyalty or reward points, recent transactions, and other interactive information.

I’m in the camp of throwing a LCD screen and touchscreen keypad on as much things as you can. I don’t even really care about the security function, I just like staring at screens. [Mastercard via CNET]

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Wednesday, November 7th, 2012 news No Comments

Android Has A Hardware Fragmentation Problem Too

Source: https://intelligence.businessinsider.com/welcome

Android’s fragmentation problem isn’t just a software issue; it has a hardware problem, too. Android has hardware fragmentation because it supports a slew of handsets from a number of manufacturers. As of September, the most popular screen size and density for Android phones accounted for about half of the market, with the balance taken by nine other screen sizes and densities.       

This too can make developing on Android a headache because developers must prepare their app for a range of screen sizes. Compare this to the iPhone, which until last week always had the same screen size.

Android Screen Size distribution  

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Thursday, September 20th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5936536/new-frankenstein-virus-can-build-itself-on-any-computer-from-stolen-snippets-of-code

New Frankenstein Virus Can Build Itself on Any Computer From Stolen Snippets of CodeWhat if a virus were a shapeshifter, able to change its appearance each time it infects a machine? What if a virus used your own files against you, able to ransack the programs on your computer for the bits of code it needs? Judging from the progress made on the Frankenstein virus, a venture sponsored by the U.S. Air Force, that may soon be a reality.

Developed by two professors at the University of Texas at Dallas, New Scientist says the Frankenstein virus is essentially a program compliler with directions about the algorithms it needs to assemble. Once unpacked and functional, it begins searching the software on your computer for the code it needs—generally taking little snippets called gadgets. These gadgets are written to perform specific actions and thus can be transposed over to another program more easily. The researchers only had the Frankenstein virus create two simple algorithms as a proof of concept, but they believe it can assemble any program, including full-scale malware.

And though there have been other viruses that can change their code, Frankenstein is believed to be more dangerous because it can also change its every aspect of itself to hide on your computer.

Frankenstein is different because all of its code, including the blueprints and gadget-finder, can adapt to look like parts of regular software, making it harder to detect. Just three pieces of such software are enough to provide over 100,000 gadgets, so there are a huge number of ways for Frankenstein to build its monster, but it needs blueprints that find the right balance. If the blueprint is too specific, it leaves Frankenstein little choice in which gadgets to use, leading to less variation and making it easier to detect. Looser blueprints, which only specify the end effects of the malware, are too vague for Frankenstein to follow, for now.

Obviously the military wants this for its ongoing cyberwarfare efforts. But if this ever gets in the hands of script kiddies, we’re in trouble. [New Scientist]

Image by gualtiero boffi/Shutterstock

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Tuesday, August 21st, 2012 news No Comments

Mobile Advertising Really Means Mobile Search Ads

Source: http://www.businessinsider.com/bii-chart-of-the-day-mobile-ads-really-means-mobile-search-2012-6

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

We’re holding our Mobile Advertising Conference tomorrow, and one of the things we’ll discuss is the breakdown of mobile ad spend.

Right now, mobile ad revenue is predominately from mobile search. According to data from the Interactive Advertising Bureau, search accounts for 62 percent of mobile ad revenues, with the balance coming from display and SMS ads.

It’s even more dominant overseas. Search accounts for 48 percent of mobile ad spend in North America, but is 72 percent and 65 percent in Asia and Europe, respectively.

Conventional wisdom holds that mobile ad spend will surge to catch up with user engagement. However, as Henry Blodget wrote in January, “Most individuals do not spend more money buying things merely because they can now use the web on their mobile devices.” In other words, advertisers will only spend more money if they believe they can increase their return on investment. Mobile spending may indeed catch up with engagement, but it will come partially at the expense of other kinds of advertising.

Want more data about mobile ads? Watch for a special report from BI Intelligence on the State of Mobile Advertising later this week….

Mobile Ad Revenue by Segment

Feedback? Questions? Send us an email

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Wednesday, June 13th, 2012 news No Comments

Blockbuster’s Last Gasp to Occur in 2011 [Rip]

Source: http://gizmodo.com/5584255/analyst-blockbusters-last-gasp-to-occur-in-2011

Analyst: Blockbuster's Last Gasp to Occur in 2011Blockbuster? We knew it was dying, courtesy Redbox, Netflix and the changing ways people consume their entertainment, but when will it finally expire? Probably next year, according to one analyst and the company’s own balance sheet. Updated.

It’s a balance sheet that’s continually losing money, with the latest blow coming last quarter, when Blockbuster bled $65 million, reported 24/7 Wall St analyst Douglas A. McIntyre. Life’s become so dire, in fact, that Blockbuster is mulling Chapter 11 to eliminate debt.

While the remaining 6,000 stores is nothing to sneeze at (my late hometown one not amongst them), there is precedence for massive, simultaneous closures in rival Movie Gallery. That company had 2,400 stores, you see, and it shuttered them all back in February.

Ending on a positive note, the company could have a Redbox/Netflix hybrid future with its existing supermarket kiosks and mail service. So here’s hoping that happens, some people can keep their jobs, and Blockbuster’s predicted “demise” in 2011 is merely a metamorphosis into something a bit leaner and meaner. Competition is good, and all that.

Update: Reader Josh writes in with an additional bit of depressing news for Blockbuster:

[W]hen considering the future of Blockbuster kiosks, Blockbuster doesn’t actually own any of kiosks. NCR owns and operates all of them. Blockbuster just gets a small licensing royalty for them. So, Blockbuster definitely doesn’t have a chance at sustaining itself on those kiosks.

Ho hum. [Yahoo via Neatorama]

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Monday, July 12th, 2010 news No Comments

You Watch More TV (and Less YouTube) Than You Think

Source: http://gizmodo.com/5534061/you-watch-more-tv-and-less-youtube-than-you-think

You Watch More TV (and Less YouTube) Than You ThinkAs part of a special report on the state of couch potatoes in the year 2010, the Economist collected data on perceived vs. actual media consumption. People are in denial about their TV addictions and overconfident in their YouTube cool.

Maybe not consciously, but that seems to be the case. The chart shows that to some extent YouTube is still a media event—something we’re aware of ourselves watching—whereas TV just washes over us and seeps into our rotting brains without us even realizing it.

These numbers are from 2008, though, and it would be interesting to see how the balance has shifted over the last 2 years. Personally, my YouTube watching is way up, my TV watching is way down, and the only time I hear the radio is when someone drives by with their windows down. Because honestly, who needs Treme when you have this. [The Economist]

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Sunday, May 9th, 2010 news No Comments

The 22 Immutable Laws No Longer Apply

By Augustine Fou, ClickZ, Feb 4, 2010

The habits of modern consumers and their expectations have so drastically changed the landscape into which marketing and advertising campaigns are launched that what held true in the “golden age of advertising” no longer holds true at this, the dawn of the “golden age of the individual.”

In the classic “The 22 Immutable Laws of Marketing,” Al Ries and Jack Trout expound on laws that are rooted in the ability to use storytelling to weave spellbinding brands and evoke emotion-filled loyalty. However, as the balance of power shifted away from advertisers to the people they used to target, the game has changed.

Increasingly, individuals prefer to do their own research rather than just take advertisers’ word for it. Individuals need greater levels of detailed information than can be conveyed in a :30 spot, a one page ad, or a radio spot. More individuals are empowered with information that is likely to have been created by other individuals (e.g., product reviews, blog posts) instead of advertisers.

Read on  22 Immutable Laws no Longer Apply

andressilvaaVERY INTERESTING [ARTICLE]: Click-Z takes on a marketing sacred text: http://bit.ly/ap1Gk7 (via @marcblumer)

ntortorellaThe 22 Immutable Laws of Marketing No Longer Apply http://is.gd/7Pp1Y

mectoronto2nd part in a series dissecting and debunking the book ’22 Immutable Laws of Marketing’- http://bit.ly/cKm1eL 1st part-http://bit.ly/cmhpwh

rdlynchRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

marcblumerClick-Z takes on a marketing sacred text: http://bit.ly/ap1Gk7

rgrosskettThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

detroitredesignThe 22 Immutable Laws of Marketing No Longer Apply (disappointing, since I really liked the book…)http://www.clickz.com/3636379

nobumbling#Marketing as we knew it, no more, read this article: The 22 Immutable Laws of Marketing No Longer Apply http://j.mp/b6NzHv (via @mnm8312)

tkahlowRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

acfouLike I said, it is better to be better than it is to be first (Immutable Law #1 is False) – http://bit.ly/9VkFge

vismediaRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd Pretty interesting view of Brands & Marketing.

sofebellReading: “The 22 Immutable Laws of Marketing No Longer Apply – ClickZ”( http://twitthis.com/sqygsh )

LaraMSi hope b-schools are listening! http://ow.ly/14QX8

BrennaEliseReading: The 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/azMzyH

R_OtterstromRT @oliversudotcom: The 22 Immutable Laws of Marketing No Longer Apply – what do you think about this article?http://ow.ly/15xj1

oliversudotcomThe 22 Immutable Laws of Marketing No Longer Apply – what do you think about this article? http://ow.ly/15xj1

acfouImmutable Law 5: Own a word in the prospect’s mind – what’s Apple? great design, ease-of-use, music, or computers? –http://bit.ly/aRfkiY

coopermediaonly“The 22 Immutable Laws of Marketing No Longer Apply” – http://ow.ly/15hQj

connectwithcoop“The 22 Immutable Laws of Marketing No Longer Apply” – http://ow.ly/15hQa

jeetblogThe 22 Immutable Laws of Marketing No Longer Apply – http://www.clickz.com/3636379

dougdavidoff@toddsattersten I had the same feeling about it (http://tinyurl.com/yjye2fl )

dougdavidoff@toddsattersten did you read this: http://tinyurl.com/yjye2fl? Interesting take on applicability of Immutable Laws.

KKilnerRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

bottreeRT @tweetmeme The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

inggitaRT @durjoy: My pal Augustine Fou @ClickZ skewers the 22 Immutable Laws of Marketing: http://bit.ly/bb8MOd

acfouWhich too-clever-for-anyone, too-over-the-top-sleazy, or too-brand-perfumey-that-it-makes-me-gag ads did u see ystrday?http://bit.ly/aRfkiY

ntortorellaThe 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/9DZhYs

sluuAn interesting blog about how The 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/bb8MOd – (via @clickz)

TechValidateVery interesting read. Classic marketing dogma is not true anymore. The 22 Immutable Laws of Marketing No Longer Apply.http://ow.ly/14QX8

durjoyMy pal Augustine Fou @ClickZ skewers the 22 Immutable Laws of Marketing: http://bit.ly/bb8MOd

TobyDivaaugustine fou looks at marketing thru a social lens & updates ries & trout’s 22 rules http://ow.ly/153oo

IdeafoodARTICLE: The 22 immutable laws of marketing no longer apply. http://bit.ly/kent914 (via @KentHuffman)

AIM2meRT @clickz Immutable Laws of Marketing No Longer Apply http://bit.ly/bb8MOd but don’t forget the basics http://bit.ly/bmIIDF

acfouImmutable Law 3: advertisers often misinterpret that they can buy their way into the prospects’ minds by shouting loud http://bit.ly/aRfkiY

andressilvaa@warpx These Marketing Laws are very good and excellent tips: http://bit.ly/kent914 (via @KentHuffman)

davidhughanThe 22 immutable laws of #marketing no longer apply by @ClickZ http://bit.ly/c56rVy

jack2ussrDo you really believe? 😉 @ramonthomas The 22 Immutable Laws of Marketing No Longer Apply http://www.clickz.com/3636379

subbuu22 Immutable Laws of Marketing no longer applies http://j.mp/92GpRz Controversy brewing…

jannekorpiGreat article – How the laws of marketing have changed http://bit.ly/azMzyH

azalec22 Immutable Laws of Marketing no longer apply; balance of power has shifted from advertisers to those being targeted.http://bit.ly/91w7Yk

tfanelliInteresting read – The 22 Immutable Laws of Marketing No Longer Apply – ClickZ: http://www.clickz.com/3636379

MarySicardBlasphemy! “The 22 Immutable Laws of Marketing No Longer Apply,” says Augustine Fou. http://twurl.nl/dnvzqq

hainguyenVThe 22 Immutable Laws of Marketing No Longer Apply – Augustine Fou. Interesting post http://bit.ly/azMzyH

astridguillonRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

LaunchiteThe immutable laws of marketing, re-examined in the digital/social media age http://bit.ly/bTDPK8

LaraMSi hope b-schools are listening! http://ow.ly/14QX8

BrennaEliseReading: The 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/azMzyH

R_OtterstromRT @oliversudotcom: The 22 Immutable Laws of Marketing No Longer Apply – what do you think about this article? http://ow.ly/15xj1

oliversudotcomThe 22 Immutable Laws of Marketing No Longer Apply – what do you think about this article? http://ow.ly/15xj1

acfouImmutable Law 5: Own a word in the prospect’s mind – what’s Apple? great design, ease-of-use, music, or computers? – http://bit.ly/aRfkiY

coopermediaonly“The 22 Immutable Laws of Marketing No Longer Apply” – http://ow.ly/15hQj

connectwithcoop“The 22 Immutable Laws of Marketing No Longer Apply” – http://ow.ly/15hQa

jeetblogThe 22 Immutable Laws of Marketing No Longer Apply – http://www.clickz.com/3636379

dougdavidoff@toddsattersten I had the same feeling about it (http://tinyurl.com/yjye2fl )

dougdavidoff@toddsattersten did you read this: http://tinyurl.com/yjye2fl? Interesting take on applicability of Immutable Laws.

KKilnerRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

bottreeRT @tweetmeme The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

inggitaRT @durjoy: My pal Augustine Fou @ClickZ skewers the 22 Immutable Laws of Marketing: http://bit.ly/bb8MOd

acfouWhich too-clever-for-anyone, too-over-the-top-sleazy, or too-brand-perfumey-that-it-makes-me-gag ads did u see ystrday? http://bit.ly/aRfkiY

ntortorellaThe 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/9DZhYs

sluuAn interesting blog about how The 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/bb8MOd – (via @clickz)

TechValidateVery interesting read. Classic marketing dogma is not true anymore. The 22 Immutable Laws of Marketing No Longer Apply. http://ow.ly/14QX8

durjoyMy pal Augustine Fou @ClickZ skewers the 22 Immutable Laws of Marketing: http://bit.ly/bb8MOd

TobyDivaaugustine fou looks at marketing thru a social lens & updates ries & trout’s 22 rules http://ow.ly/153oo

IdeafoodARTICLE: The 22 immutable laws of marketing no longer apply. http://bit.ly/kent914 (via @KentHuffman)

AIM2meRT @clickz Immutable Laws of Marketing No Longer Apply http://bit.ly/bb8MOd but don’t forget the basics http://bit.ly/bmIIDF

acfouImmutable Law 3: advertisers often misinterpret that they can buy their way into the prospects’ minds by shouting loud http://bit.ly/aRfkiY

andressilvaa@warpx These Marketing Laws are very good and excellent tips: http://bit.ly/kent914 (via @KentHuffman)

davidhughanThe 22 immutable laws of #marketing no longer apply by @ClickZ http://bit.ly/c56rVy

jack2ussrDo you really believe? 😉 @ramonthomas The 22 Immutable Laws of Marketing No Longer Apply http://www.clickz.com/3636379

subbuu22 Immutable Laws of Marketing no longer applies http://j.mp/92GpRz Controversy brewing…

jannekorpiGreat article – How the laws of marketing have changed http://bit.ly/azMzyH

azalec22 Immutable Laws of Marketing no longer apply; balance of power has shifted from advertisers to those being targeted. http://bit.ly/91w7Yk

tfanelliInteresting read – The 22 Immutable Laws of Marketing No Longer Apply – ClickZ: http://www.clickz.com/3636379

MarySicardBlasphemy! “The 22 Immutable Laws of Marketing No Longer Apply,” says Augustine Fou. http://twurl.nl/dnvzqq

hainguyenVThe 22 Immutable Laws of Marketing No Longer Apply – Augustine Fou. Interesting post http://bit.ly/azMzyH

astridguillonRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

LaunchiteThe immutable laws of marketing, re-examined in the digital/social media age http://bit.ly/bTDPK8

DCCommercialREThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd http://fb.me/5k34bZe

HAustinERT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

oliversudotcomRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

lohhw3RT @brandconsultant: Brilliant article on the death of #positioning http://bit.ly/azMzyH #advertising #malaysia #singapore #indonesia

thebfceWithTwitter, stupidity spreads even faster…The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

brandconsultantBrilliant article on the death of #positioning http://bit.ly/azMzyH #advertising #malaysia #singapore #indonesia

andressilvaa@warpx They are very good Marketing Laws: http://bit.ly/kent914 (via @KentHuffman)

Vanessa_BrightThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://ow.ly/14G6g

steve_suttonRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

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samanthastoneRT @DebbieMarchok. RT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

michaelredwoodRT @DebbieMarchok: RT @marketing_chief Shaking it up. RT @clickz The 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/bb8MOd

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jimcarusoRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

vivosityRT @GuyKawasaki: How immutable are the immutable laws of marketing? http://ow.ly/1o9Y82

MarketingRagRT @clickz The 22 Immutable Laws of Marketing No Longer Apply. Augustine Fou takes them apart on ClickZ. http://bit.ly/bb8MOd

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veneredimiloRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

rCrosbySticklesThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://www.clickz.com/3636379

brandconsultantFinally someone else who believes positioning & other mass economy models no longer apply http://bit.ly/azMzyH #marketing #positioning

RellyMeltzerThe 22 Immutable Laws of Marketing No Longer Apply http://www.clickz.com/3636379

acfouNo one knows you, the small fish in a big pond? Make a new pond? The mktng problem then becomes no one knows your pond: http://bit.ly/bb8MOd

italianpassionRT @andressilvaa: ARTICLE: The 22 immutable laws of marketing no longer apply. http://bit.ly/kent914 (via @KentHuffman)

apkalnsEven “The 22 Immutable Laws of Marketing” evolve & transform: http://www.clickz.com/3636379 #marketing #change

andressilvaaARTICLE: The 22 immutable laws of marketing no longer apply. http://bit.ly/kent914 (via @KentHuffman)

ChrisCopywriterhttp://www.clickz.com/3636379 http://fb.me/58F8vCW

UKSEOSpecialistThe 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/azMzyH

vvpreethamThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://ow.ly/14wJp

saintmoonriverRT @ramonthomas: Al Ries and Jack Trout’s The 22 Immutable Laws of Marketing No Longer Apply http://www.clickz.com/3636379

ramonthomasAl Ries and Jack Trout’s The 22 Immutable Laws of Marketing No Longer Apply http://www.clickz.com/3636379

markvanbaale“Traditional “push” advertising is like a thief breaking into your home at dinnertime and shouting at your family” – http://bit.ly/azMzyH

nickwredenWhy “positioning” theory &”22 immutable laws” are no longer true & will hurt your brand. Great Clickz article. http://bit.ly/azMzyH

AbsatzlehreBy @-davidhughan Great read: The 22 immutable laws of #-marketing no longer apply by @ClickZ http://bit.ly/c56rVy

davidhughanGreat read: The 22 immutable laws of #marketing no longer apply by @ClickZ http://bit.ly/c56rVy

jennycoupeThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ: http://www.clickz.com/3636379 via @addthis

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MichaelMyersThe 22 Immutable Laws of Marketing that No Longer Apply: http://bit.ly/azMzyH

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CavalierPaleRT @elneco The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

elnecootra visión a las clásicas “22 leyes inmutables del mkt” http://www.clickz.com/3636379

webexecutivesMARKETING: @acfou‘s take on how and why the first 7 of “The 22 Immutable Laws of Marketing” have changed (http://j.mp/aFxKrP ).

RogersParkCoCRT @whatworks: How the Laws of Marketing Have Changed http://ow.ly/14mSC (via ClickZ)

normbondThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/a8bbGa

fishermarketingExcellent! RT @whatworks How the Laws of Marketing Have Changed http://ow.ly/14mSC (via ClickZ)

AnibalDoRosarioGolden Age of Ads Laws no longer valid in Golden Age Of The Individual “The 22 Laws of Marketing” no longer applicable: http://bit.ly/bGert9

whatworksHow the Laws of Marketing Have Changed http://ow.ly/14mSC (via ClickZ)

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gburkeThe 22 Immutable Laws of Marketing No Longer Apply (Part 1, Rules 1-7) http://bit.ly/90f8Us

gregg_makuchChallenge conventional wisdom – The 22 Immutable Laws of Marketing No Longer Apply – http://bit.ly/azMzyH

shaziaparwezRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

ForwardProIt’s always time to rethink marketing: http://bit.ly/acONli

pamdyer“The 22 Immutable Laws of Marketing” revisited http://bit.ly/btL7VC Column: They no longer apply in new landscape

jasoncerconeThe 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/azMzyH

nickromRT @tweetmeme The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

dancommatorThe 22 Immutable Laws of Marketing No Longer Apply #marketing #marketingstrategy http://bit.ly/azMzyH

CGFSyncresisRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

Dan_AgnewPeople still arguing “The 22 Immutable Laws of Marketing,” but it’s still great food for thought: http://bit.ly/acONli

acfouFALSE: 1st Immutable Law – It is better to be first than it is to be better; today it is better to be better – http://bit.ly/aRfkiY

DaintyNinjaHow the laws that governed the “golden age of advertising” are no longer valid in this “golden age of the individual.” http://bit.ly/acONli

craiglandesNice work: The 22 Immutable Laws No Longer Apply in the “golden age of the consumer” @acfouhttp://bit.ly/aRfkiY

FiurInformationTraditional marketers making the shift take note! The 22 Immutable Laws of Marketing No Longer Apply (http://bit.ly/acONli ) #in

acfouThe 22 Immutable Laws No Longer Apply in the “golden age of the consumer” @acfouhttp://bit.ly/aRfkiY

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Tuesday, February 9th, 2010 digital No Comments

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/4kp8gKPskWY/in-early-tests-99-wii-balance-board-outperforms-17885-medical-rig

Another day, another story about some cheap, plastic Wii motion control accessory finding an application outside of gaming. In this case, it’s the balance board, and not only is this device helping stroke victims recover, it’s saving them money, too.

In fact, doctors at the University of Melbourne found that the balance board, normally used for pseudo Yoga or navigating Mii’s down a virtual ski slope, was so sensitive it could very well replace traditional laboratory-grade “force platforms” doctors use to assess a patient’s balance.

When doctors disassembled the board, they found the accelerometers and strain gauges to be of “excellent” quality. “I was shocked given the price: it was an extremely impressive strain gauge set-up,” said lead researcher Ross Clark, in an interview with New Scientist.

Even better, Clark’s team has already published a paper that verifies the Wii balance board is “clinically comparable” to the nearly $18,000 lab force platform. That’s great news for many smaller physio clinics that would otherwise be unable to afford the traditional rig. [New Scientist]


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Sunday, January 17th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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