go-Digital Blog on Digital Marketing

Viral videos are cool and all, but most of them don’t drive sales.

Samsung LED Sheep – how do I even buy an LED from Samsung, if I wanted one?

T-Mobile Dance – not sure exactly what it means or how it is related to cell phone service, but it SURE was cool!

Cadbury Eyebrows – cool, and forwardable video. but what does Cadbury make again? So I can go buy some of whatever they make?  ;-)

etc. etc.  you get the point…

the only videos (below) that actually have anything to do with the product are Filet-O-fish, condom bunnies doing their thing, and Denny’s banana on pancakes.

Source: http://adage.com/digital/article?article_id=135717

	Last Week	Brand	Campaign	Agency	Current Week Views*	% Change in Views**	Watch the Spot
1	1	Samsung	Extreme Sheep LED Art	The Viral Factory	2,866,364	+39%
2	2	T-Mobile	T-Mobile Dance	Saatchi & Saatchi, MediaCom	876,946	-15%
3	4	Cadbury	Eyebrow Dance	Fallon	636,418	+27%
4	New	Geico	It’s the Gecko/ Numa Numa	The Martin Agency, Horizon Media	442,653	New
5	5	McDonald’s	Talking Filet-O-Fish	Arnold	378,488	-2%
6	9	E-Trade	E-Trade Baby	Grey, New York	323,100	+17%
7	New	Ray-Ban	Never Hide	Cutwater	304,970	New
8	8	Durex	Get It On	Fitzgerald & Co., SuperFad	235,290	-18%
9	Back on chart	Denny’s	Nannerpuss	Goodby, Silverstein & Partners	178,359	-3%
10	6	Vodafone	Lewis Hamilton and the RC Office Grand Prix	Outsider	171,123	-49%
Source: Visible Measures

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