bankruptcy

drag2share: A Post-Mortem On A Facebook Marketer’s Demise

source: http://feedproxy.google.com/~r/businessinsider/~3/7UmjwHgLCOc/a-facebook-marketers-demise-2013-8

Syncapse, a top Facebook marketing company with a roster of Fortune 500 clients, filed for bankruptcy recently.

What caused Syncapse to go bust? That question is important because┬áSyncapse was one of Facebook’s 260 or so preferred marketing developers, or PMDs.

These firms are part of an elite global group that are supposed to have the best technologies and strategies to help brands and businesses make the most out of Facebook as a marketing platform.

If PMDs aren’t viable as businesses on their own, that’s a big problem.

There’s some speculation in the marketing world that there are too many companies chasing the same Facebook marketing dollars, and that more and more PMDs will fail in a wave of consolidation.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , ,

Friday, August 9th, 2013 news No Comments

Quirky Dress Designer Betsey Johnson Has Filed For Bankruptcy

Source: http://www.businessinsider.com/betsey-johnson-files-for-chapter-11-bankruptcy-2012-4

betsey johnson

Betsey Johnson LLC, retailer of quirky female fashions, filed Chapter 11 bankruptcy, Women’s Wear Daily reports.

Betsey Johnson currently has 63 stores around the country. Up to 350 staffers could lose their jobs as the company consolidates.

The company will now set its boutiques on the back burner and focus on its mid-priced attire which is sold at Macy’s.

The shift shows the label’s transition from high-end fashion to department store fare.

So far there’s no word from Betsey herself.

Here’s what the company’s CFO told Women’s Wear Daily:

Betsey Johnson LLC’s chief financial officer Jonathan Friedman said in a release, “The decision to seek protection under chapter 11 comes after months of rigorously pursuing alternative restructuring arrangements to address Betsey Johnson LLC’s cash flow problems. After exhausting our resources and possibilities, it became apparent that neither a restructuring arrangement with a new equity investor nor a sale of the business enterprise as a going concern outside of bankruptcy was to be forthcoming. Accordingly, our board made the determination that a Chapter 11 store closing process will likely be the best way to maximize the value of the company’s assets, for the benefit of its creditors.

Please follow The Life on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Thursday, April 26th, 2012 news No Comments

Hospitals Are Using Confidential Medical Records To Target High-Paying Patients

Source: http://www.businessinsider.com/hospitals-are-using-confidential-medical-records-to-target-high-paying-patients-2012-2


skin-cancer-screening

Hospitals are increasingly milling their patients’ confidential medical records to target their promotional mailings for services, reported Phil Galewitz of USA Today.

It’s not illegal, but the practice doesn’t sit well with consumer advocacy groups who point out that many health care providers are choosing to ping patients with better insurance coverage.

That creates a sort of indirect discrimination, as hospitals make it harder for consumers with less insurance to learn about services they may very well need.

To target the ads, hospitals determine the likelihood that patients would need certain services based on age, income and insurance status. Hospitals have said they target patients with private insurance because the companies tend to pay higher rates than government-backed plans like Medicare and Medicaid.

The mailings also advertise a variety of tests, such as screenings for cancers and cholesterol, which are generally more expensive.

As record numbers of Americans go without health insurance, hospitals targeting consumers who are more capable of shelling out money for services has been an inevitable outcome, along with soaring health insurance premiums (Read why the rich are building their own hospitals.)

To make matters worse, employers are also reducing health insurance benefits in the workplace.

As we recently reported, one in five Americans are experiencing difficulty paying off their medical debt, while 25 percent have considered filing for bankruptcy because of rising medical bills. 

Though targeted mailings might place others without insurance at a disadvantage, hospital officials insist they target patients who pay more to make enough profit to serve everyone.

Now learn 6 ways to arm yourself against rising health insurance costs >

Please follow Your Money on Twitter and Facebook.

Join the conversation about this story »

See Also:



Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, February 6th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing