bargain hunters

drag2share: Understanding The Local-Mobile Marketing Explosion

source: http://feedproxy.google.com/~r/businessinsider/~3/8uMDPVcl0Ew/local-mobile-marketing-exploding-2013-8

localvnatl

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

But does it deliver? According to many accounts, it does.

Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. These encompass everything from “geo-aware” and “geo-fenced” ad campaigns, to hyper-local efforts keyed to Wi-Fi hotspots, and algorithmic location-based targeting of audience segments like soccer moms, bargain hunters, coffee enthusiasts, etc.


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Wednesday, August 28th, 2013 news No Comments

drag2share: Why Local-Mobile Marketing Is Exploding

source: http://feedproxy.google.com/~r/businessinsider/~3/kTI0EbWPwN0/local-mobile-marketing-exploding-2013-6

localvnatl

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

But does it deliver? According to many accounts, it does.

Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. These encompass everything from “geo-aware” and “geo-fenced” ad campaigns, to hyper-local efforts keyed to Wi-Fi hotspots, and algorithmic location-based targeting of audience segments like soccer moms, bargain hunters, coffee enthusiasts, etc.

In a new report from BI Intelligence on location-mobile marketing, we take a look at key stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work, examine the cornerstones – such as data and audience building – to a successful location-based mobile strategy, look at who has the valuable location-based data, and analyze the six most effective local-mobile marketing tactics. ! < /p>


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Sunday, June 30th, 2013 news No Comments

Groupon Deal Strands Customers In Vegas [Social Networks]

Source: http://gizmodo.com/5844103/groupon-deal-strands-customers-in-las-vegas

Groupon Deal Strands Customers In VegasSeveral Internet bargain hunters wanting to visit Vegas on the cheap found out the hard way that some deals are just too good to be true.

Several Groupon and Voice Daily Deals Users users bought round-trip bus tickets from Southern California to Las Vegas for $45. The price was great, but the trip was a mini disaster due to the negligence of LUX Ground Transportation, the bus company that provided the deal.

The problems started right at the beginning with many buses arriving hours later than scheduled or, sometimes, not showing up at all. When the buses did arrive, they brought their passengers safely to Las Vegas, but never returned to bring them home. Oops.

All’s well that ends well, though. A shuttle from another company was called in to rescue these abandoned passengers. And Groupon eventually canceled the deal and refunded customer’s money. LUX didn’t fare as well. It appears the company was operating without a business license and has shuttered its doors now that the world’s eyes are upon it. [MSNBC]


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Tuesday, September 27th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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