go-Digital Blog on Digital Marketing

SPOILERS. Who can’t name a beloved TV series that didn’t end the way you wanted? BSG? Lost? Sapphire and Steel? Blake’s Seven? Quantum Leap? The Sopranos? All of which ended either with tear-inducing bum-notes or confusing conclusions that caused furious head scratching. Despite that, the traditional reaction is to say “Well, I didn’t enjoy that, but I respect the writer’s artistic decision.” Not so for gamers who felt short-changed by the intentionally devastating conclusion to Mass Effect 3. Fans of the game poured their outrage online, developer BioWare saying that the feedback it had received was “incredibly painful.” A fan campaign that raised $80,000 in under a fortnight for Child’s Play was enough to make the team behind the title concede defeat against the geo-political disruptor that is the internet with a cause. The company is now devoting all of its efforts to producing an “extended cut” DLC for the summer, but fans expecting a fourth ending where they can watch Commander Shepard on a sun-lounger, margarita in hand had better start complaining now — the new content will only offer more depth and an extended epilogue to those tragic scenes you’ve already witnessed. SPOILERS END