Bebo

Evolution of Media

paid media – TV, print, radio – you pay to get your message in front of people

owned media – online content sites, destinations, social networks – you have an audience and you can target messages to them based on known activities, behaviors, and other info such as demographics

earned media – online chatter about your brand that could be positive or negative; free PR or exposure from blogs, tweets, etc. (see also “social amplification” )

Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, April 14th, 2010 digital No Comments

AdAge: AOL to Sell or Shut Down Bebo in 2010

Move Comes Just Two Years After Portal Spent $850 Million to Acquire Social Network
NEW YORK (AdAge.com) — AOL will shut down social-networking service Bebo if it can’t find a buyer, the company said in a memo to staff on Tuesday.
FULL ARTICLE

Tags: , , , , , , , , , , , , , , , , , , , ,

Wednesday, April 7th, 2010 digital No Comments

Smaller social networks are losing even the few users they have…

…to larger social networks like facebook where more of the users’ friends actually are.

Hi5, Bebo, and even Ning — the social network predicted to “host some 4 million social networks serving up billions of page views daily” by Gina Bianchini (FastCompany: http://www.fastcompany.com/magazine/125/nings-infinite-ambition.html) — are losing traction.

hi5-bebo-ning-unique-visitors

Related:  “If you’re just a feature, someone else will just add you and your raison d’être vanishes (you “tweet” your status in Facebook, LinkedIn, MySpace, etc.)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Thursday, July 9th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing