behavior
Android users chew an average 870MB of cellular data per month, youngest gobble the most
Source: http://www.engadget.com/2012/09/28/npd-android-users-chew-average-870mb-of-cellular-data-per-month/
Ever wonder how much data you burn through every month on average? If you’re an Android user within the US, odds are that it’s quite a lot. The NPD Group estimates that Americans of the Google persuasion typically consume about 870MB of data on cellular networks every month. While it’s not an extreme amount next to the 2.5GB of WiFi usage, it’s enough to give anyone second thoughts about coasting on a basic data plan — and a reflection of how both 4G and media apps have changed our behavior. Not surprisingly, it’s a younger crowd more comfortable with smartphones that’s the most aggressive: the 18-24 set races through 1.05GB a month where the 55-plus audience uses a more modest (if still healthy) 750MB. We don’t yet know how iOS stacks up in current conditions, but the NPD is promising a comparable look soon. Something tells us the iPhone 5′s LTE will lead to just as much voraciousness.
Filed under: Cellphones, Mobile
NPD: Android users chew an average 870MB of cellular data per month, youngest gobble the most originally appeared on Engadget on Fri, 28 Sep 2012 13:12:00 EDT. Please see our terms for use of feeds.
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The Winner Of The Apps vs. Browsers War Is… (AAPL, MSFT, GOOG)
Source: http://www.businessinsider.com/bii-report-the-winner-of-the-apps-vs-browsers-war-is-2012-9
The mobile web is unique because it has two distinct access points: browsers and apps.
In a special report on Mobile Usage just out from BI Intelligence, we analyze patterns around all types of mobile behavior, including the recent trends in mobile browser and app usage.
Access The Full Report By Signing Up For A Free Trial Today >>
So, apps vs. browsers. Who is winning?
- Apps have finally taken a slight lead in overall penetration: The percentage of all U.S. mobile users accessing a mobile browser increased from 29% in February 2010 to 50% in May. The percentage of U.S. mobile users accessing downloaded apps rose from 28% to 51% over the same period.
- People spend far more time in apps: Americans spend more time per day on apps that they do on the web — both desktop and mobile combined.
- Time spent in apps is surging: According to Nielsen, the minutes spent per month on apps more than doubled from March 2011 to March 2012. Many of our most time-consuming mobile activities — games, social networks, and music — are accessed through apps. Time spent on the mobile web was basically flat.
- But there is plenty of growth to go around: Even though time spent on mobile browsers is flat, audiences will still grow with increased smartphone penetration. And with certain companies are starting to offer vastly improved mobile browser options, the tides can always turn.
- This may not be a winner-takes-all competition: As we detail in a recent report, HTML5 web-based apps are a more promising technology long-term, and could completely change the playing field.
The report has lots of charts and data that can be easily accessed, downloaded, and put to use.
In full, the report also looks at:
To access BI Intelligence’s full report on Mobile Usage, sign up for a free trial subscription here.
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Desperate For Revenue, Facebook Turns To The Gambling Business… (FB)
Source: http://www.businessinsider.com/facebook-gambling-2012-8
Facebook is going into the gambling business.
Starting today, report Christopher Thompson and April Dembosky of the FT, Facebook will allow users in the UK to play bingo for real money. Real-money slot machines will soon follow.
Gambling is much more socially and legally acceptable in the UK than in the US, where legislators pretend that it’s immoral to gamble outside of Las Vegas, Atlantic City, and some Indian reservations. The same legislators have no issue with lotteries, which encourage citizens to throw hard-earned money down rat holes to raise additional state tax revenue.
But still, gambling is a risque behavior to cash in on, especially for a mainstream consumer company like Facebook.
Industry insiders have long expected Facebook to turn to gambling at some point, and they have high hopes for it. Earlier this year, in Europe, one insider predicted that gambling would eventually turn Facebook into a $100 billion business.
Facebook’s Bingo gambling will be conducted in partnership with a company called Gamesys, one of the UK’s biggest online gambling companies. The game will be called Bingo Friendzy.
Facebook will presumably collect a ~30% “vig” from the money spent to play Bingo on the Facebook platform, the same way it collects a portion of the virtual goods revenue its social-gaming partners generate in the U.S. This revenue will help fortify Facebook’s “payments” revenue stream, which has recently been crippled by the collapse of Zynga! .
Meanwhile, one company that appears to have been left out in the cold here is Zynga, Facebook’s big game partner in the US. Zynga has also been eager to cash in on the online gambling craze. But it will apparently be watching this Facebook move from the sidelines.
SEE ALSO: INSIDER: When Gambling Is Legalized, Facebook Will Become A $100 Billion Business
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
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