benchmarks

drag2share: The iPhone 5S Is By Far The Fastest Smartphone In The World, Smoking Samsung’s S4 (AAPL, GOOG)

source: http://feedproxy.google.com/~r/businessinsider/~3/a3lAG_IOhJo/the-iphone-5s-is-the-fastest-smartphone-2013-9

Apple’s iPhone 5S is seriously fast.

After the fingerprint scanning Touch ID, and the new camera, the speed of the 5S is the thing that is sticking out about the phone in reviews.

But how fast is fast?

Anand Lal Shimpi did some thorough testing of the 5S versus other smartphones, and even some tablets.

His results confirm that the iPhone is the fastest phone on the market by a long-shot.

Here’s the results of the SunSpider test, which is a fairly standard test companies try to optimize results for.

Head over to Shimpi’s site for more. He tested the 5S against four different benchmarks, and in each case the 5S was the clear winner >

iPhone 5S speed test


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Wednesday, September 18th, 2013 news No Comments

Native Mobile Ad Formats Seeing Strong Engagement Rates

source: http://www.marketingcharts.com/wp/online/native-mobile-ad-formats-seeing-strong-engagement-rates-36301/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Celtra-Mobile-Native-Ad-Formats-Performance-in-Q2-Aug2013An analysis of mobile expandable banner ad performance indicates that native mobile ad formats delivered an average expansion rate/click-through rate of 1.37% during the second quarter of this year, according to the latest quarterly report from Celtra. That compares favorably with benchmarks from other studies, which put the average click-through rate for standard mobile banner ads at 0.35% (Opera), desktop rich media ads at 0.14%, and standard desktop banner ads at 0.1% (MediaMind).

According to Celtra’s study, which was based on more than 100 mobile rich media campaigns running across a mix of different suppliers, native ad formats enjoyed an ad engagement rate of 39.1%, while social rich media ad formats sported an even higher engagement rate, of 55.2%.

Expansion rates for standard rich media ads appeared to grow alongside the quality of the media, rising from 0.36% for standard ad networks to 0.57% for premium ad networks and 0.73% for data-driven premium ad networks. Ad engagement rates did not follow the same pattern, though, highest on premium ad networks (162%) and lowest on data-driven networks (12.1%).

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Thursday, August 29th, 2013 news No Comments

The Facebook Ad Scam

THE Facebook Ad Scam by Dr Augustine Fou from Dr Augustine Fou
More stats, tracked since 2009 – Facebook Ad Benchmarks

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Thursday, August 22nd, 2013 digital No Comments

Facebook Ad Benchmarks Update 2013

CTR (click through rate) 0.26%CPC (cost per click) $0.27CPM (cost per thousand) $0.70

Facebook Display Ad CPM Benchmark CTR Benchmark 2013

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Tuesday, August 13th, 2013 news No Comments

Pharma’s Online Marketing Efforts Continue to Pay Off

source: http://www.marketingcharts.com/wp/direct/pharmas-online-marketing-efforts-continue-to-pay-off-30734/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

comScore-Online-Pharma-Mktg-Effectiveness-June2013Online pharmaceutical marketing continues to produce results, reports comScore [download page] in a new study. The 7th annual “Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry” study details the successes of online direct-to-consumer (DTC) marketing, showing some brand awareness and favorability lifts from exposure to online banner ads, but greater impact from branded website visits. Additionally, site visitation tends to provide a significant lift in Rx conversion rates.

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Monday, July 1st, 2013 news No Comments

Desktop CPC vs Mobile CPC Benchmarks by Industry Category

Source:  Marketing Science Consulting Group, Inc. using Adwords data (March 2013)

Methodology: Averaged CPC of top 800 keywords in each category, selecting Desktop only versus Mobile only.

Category Desktop CPC Mobile CPC Mobile is % Less
Apparel  $               0.83  $               0.38 -54%
Arts & Entertainment  $               0.96  $               0.47 -51%
Beauty & Personal Care  $               1.29  $               0.76 -41%
Business & Industrial  $               1.33  $               0.86 -35%
Computers & Consumer Electronics  $               1.28  $               0.74 -42%
Dining & Nightlife  $               0.83  $               0.33 -60%
Family & Community  $               1.38  $               0.77 -44%
Finance  $               3.46  $               2.86 -17%
Food & Groceries  $               0.82  $               0.45 -45%
Health  $               2.10  $               1.09 -48%
Hobbies & Leisure  $               0.89  $               0.45 -49%
Home & Garden  $               1.43  $               0.96 -33%
Internet & Telecom  $               1.48  $               0.94 -36%
Jobs & Education  $               2.56  $               1.58 -38%
Law & Government  $               2.24  $               1.24 -45%
News, Media & Publications  $               0.91  $               0.32 -65%
Occasions & Gifts  $               1.16  $               0.48 -59%
Real Estate  $               2.27  $               1.32 -42%
Retailers & General Merchandise  $               0.64  $               0.32 -50%
Sports & Fitness  $               0.90  $               0.34 -62%
Travel & Tourism  $               1.03  $               0.52 -50%
Vehicles  $               1.43  $               1.06 -26%
averages  $               1.42  $               0.83 -45%

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Sunday, March 17th, 2013 digital No Comments

Digital Advertising Benchmarks

Digital Advertising Benchmarks from Dr Augustine Fou

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Sunday, July 22nd, 2012 digital No Comments

Not 1, Not 2, Not 3, But 4 Display Ads Per Pageview – Shame on You Facebook

Updated May 12, 2012. Freddy Nager, Prof of Integrated Marketing at UCLA sent me a screen shot showing 9 display ads per page. The unscupulosity of Facebook is at an all time high – right up to their IPO.

THANKS Freddy Nager @AtomicTango, Prof of Integrated Marketing, UCLA for the screen grab of 9 and 10 ads per page.

http://atomictango.com/2012/04/20/myspace-facebook-continued/

Updated February 3, 2012.  This is how Facebook is growing ad revenues – SEVEN DISPLAY ADS PER PAGE – EVIL!

facebook ads

 

 

But despite this kind of “cheating” their revenues are decelerating. And there is the “danger” of advertisers getting smart and changing from paying on a CPM basis to paying only on a CPC basis — paying only when they get the click. That would mean Facebook’s revenue could drop off a cliff.

Source: http://www.businessinsider.com/chart-of-the-day-facebook-revenues-are-decelerating-2012-2

Facebook revenues decelerating

 

Updated:  FIVE (count ’em) 5 ads per page – SHAME on you Facebook – the highway robbery gets worse.  Advertisers, quick, go to CPC (don’t pay CPMs any more).

Multiple ads on the same page run up the impression numbers, but artificially depress click-throughs because even if they wanted to, users can only click on one ad at a time. Shame on your Facebook for overtly and systematically robbing advertisers who pay on a CPM basis.

But then again shame on you advertisers who still pay CPMs when you can easily click a radio button to select CPC — Facebook even suggests a range for you automatically (see inset below).

What is the advantage of paying by CPC (cost per click) instead of CPM (cost per thousand impressions)?  Well, remember the old ad industry joke “I know I am wasting half my ad dollars, I just don’t know which half” — well, now you know.  In fact, you now know you are wasting 99% of your ad dollars to wasted impressions that get no action/clicks from users AND you know which 99%.  See infographic below. So stop paying CPMs and start paying CPCs TODAY. Your ad budget will thank you!

Just how DISMAL are  Facebook advertising metrics and benchmarks (click to see )?

According to data from comScore, in Q3 2010, Facebook served 297 billion display ad impressions giving it 23% of the U.S. market for display ads. In digital channels, since there is no longer the physical limitation of time (airtime on TV) or space (area to put ads on dead-tree pulp) companies can create “inventory”  out of thin air and magically increase revenue on the backs of advertisers still willing to pay for impressions. I guess it really is caveat emptor.

chart of the day, share of online ad impressions, nov 2010

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Thursday, November 11th, 2010 analytics, digital, display advertising, marketing 1 Comment

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    Tuesday, June 8th, 2010 digital No Comments

    ClickZ articles by Augustine Fou, PhD

    Dr. Augustine Fou is Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group. He has nearly 15 years of digital strategy consulting experience and is an expert in data mining, analytics, and consumer insights research, with specific knowledge in the consumer payments, packaged goods, food/beverage, retail/apparel, and healthcare sectors.

    Dr. Fou has provided strategic counsel on the use and integration of online marketing to clients such as AT&T, IBM, Intel, ExxonMobil, MasterCard, Unilever, Pepsi, DrPepper, Frito Lay, Taco Bell. KFC. Atari, Conde Nast, Hachette Filipacchi, Victoria’s Secret, Liz Claiborne, and others. He has served as expert witness on online payments for the Federal Reserve Bank of New York, and advised government agencies such as the Norwegian Trade Counsel, the Gouvernement du Quebec, Invest in Sweden Agency, and the Canadian Consulate.

    Dr. Fou is an Adjunct Professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies. He also writes a monthly column for ClickZ’s Experts Columns on Integrated Marketing and is a frequent speaker and panelist at online and advertising industry conferences.

    He started his career with McKinsey & Company and recently served as SVP, Digital Lead at McCann/MRM Worldwide. Dr. Fou completed his PhD at MIT at the age of 23 in the Department of Materials Science and Chemical Engineering.

    Recent articles by Augustine Fou

    The 22 Immutable Laws of Marketing No Longer Apply, Part 3
    Debunking the laws of singularity, unpredictability, success, failure, hype, acceleration, and resources. Last in a three part (3 comments) Apr 1, 2010

    The 22 Immutable Laws of Marketing No Longer Apply, Part 2
    Why the laws of duality, the opposite, and others no longer hold true. Second in a three-part (1 comments) Mar 4, 2010

    The 22 Immutable Laws of Marketing No Longer Apply
    The game has changed as the balance of power shifts away from advertisers to the very people they used to target. First in a three part (14 comments) Feb 4, 2010

    10 Commandments of Modern Marketing
    A list of the 10 rules every marketer should follow to meet consumer needs in (18 comments) Jan 7, 2010

    Is Believing in Behavioral Targeting Like Believing in Santa?
    Should we have grown out of our naïve belief in behavioral (25 comments) Dec 17, 2009

    What’s Wrong With the Net Promoter Score
    Three reasons why the Net Promoter score is a waste of (19 comments) Nov 19, 2009

    How to Do Social Marketing in Heavily Regulated Industries
    Financial services, pharmaceutical, and healthcare are ripe for social marketing. Here’s (11 comments) Oct 22, 2009

    A New Definition of ‘Digital’
    Defining ‘digital’ as the collection of habits and expectations of today’s consumers — and what that means to (7 comments) Sep 24, 2009

    Metrics, Metrics Everywhere
    Thanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business (3 comments) Aug 27, 2009

    Branding Today: Why It’s Ineffective, Irrelevant, Irritating, and Impotent
    Brands must act on real-time consumer feedback to continuously develop awesome (51 comments) Jul 31, 2009

    Advertising Does Not Create Demand, But…
    It may help fulfill demand. Understand the (18 comments) Jul 2, 2009

    Consumers Have Changed, So Should Advertisers
    Five ways that consumers have irreversibly altered their expectations online and (7 comments) Jun 4, 2009

    Social Media Benchmarks: Realities and Myths
    Benchmarks to avoid and others to embrace. (5 comments) May 7, 2009

    The ROI for Social Media Is Zero
    If social marketing’s done right, the potential ROI could be infinite. Five tips to get you (51 comments) Apr 9, 2009

    How to Use Search to Calculate the ROI of Awareness Advertising
    Planning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in sales — and estimate the return on (4 comments) Mar 12, 2009

    Social Intensity: A New Measure for Campaign Success?
    A look at two metrics that online marketers should pay attention to today. And they are not frequency and (4 comments) Feb 11, 2009

    Beyond Targeting in the Age of the Modern Consumer
    Three tips for using “missing link” marketing to solve targeting’s Jan 15, 2009

    Experiential Marketing
    Consumers are savvy and informed; they won’t just take your word on a product. Experiencing the product is more important than (1 comments) Dec 18, 2008

    Search Improves All Marketing Aspects
    Search is much more than just an opportunity for marketers to push out another Nov 20, 2008

    Social Commerce: In Friends We Trust
    How to integrate social networks into your marketing (1 comments) Nov 6, 2008

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    Sunday, April 4th, 2010 digital No Comments

    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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