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Watch How Retweets Ripple Out Through the Internet

Source: http://gizmodo.com/5995388/watch-how-retweets-ripple-out-through-the-internet

Watch How Retweets Ripple Out Through the Internet A quick tweet can blast through Twitter like wildfire. All it takes is a click of a button and anyone can help push that 140 character shout just a little further through cyberspace, until everybody knows. This is what it looks like when that happens.

Where Does My Tweet Go” is a neat little Twitter analytics tool developed by France’s MFG Labs. It’s a very simple concept; instead of just telling you how many times one of your tweets (or someone else’s) got retweeted, it traces the viral spread from person to person to person, ever outward to Twitter’s furthest reaches.

Each graph starts with a dot in the center for the original tweet, with a ring around it for the first wave of retweets. Each concentric circle represents yet another wave, like ripples in a pond, while the pie-slices emanating from each tweet show the overall reach of every echo.

Watch How Retweets Ripple Out Through the Internet

For the moment, the service is still in beta, so your choice of tweets is rather limited. You can sign up and look at the spread of your own (if you’re popular enough) or browse through some of the (mostly French) accounts and trends the service currently supports. Eventually, it should roll out to the net at large, giving some color and shape to ever-increasing retweet frenzies. Too bad that hacked AP tweet isn’t loaded into the beta. That would be a tweetsplosion worth seeing. Maybe (but hopefully not) next time. [Where Does My Tweet Go via Wired]

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Friday, April 26th, 2013 news No Comments

Google Lowers Prices To Try And Kill Amazon’s Cloud (GOOG, AMZN)

Source: http://www.businessinsider.com/google-lowers-prices-to-compete-with-aws-2012-11

Google Shailesh Rao

Remember Compute Engine, Google’s Amazon-killer cloud that launched in a “limited preview” this June?

So far it hasn’t exactly knocked Amazon from its pedestal.

So Google’s trying an age-old tactic: lowering prices.

At the time it was announced, Google said it would be faster and cheaper than Amazon’s cloud, offering “50% more power per dollar” – which translated to being 37% cheaper.

But that apparently wasn’t cheap enough, because Google just dropped prices another 5%, Shailesh Rao, director of new products and solutions in the Google Enterprise unit, told InformationWeek

It also added a bunch of new configuration options to make it more in line with all the things Amazon offers.

Rao says that Compute Engine wants to bring more startups onto its cloud. Startups are what propelled Amazon’s cloud services to become the most popular. One reason why startups are wary is because Compute Engine is still in “limited preview.” That’s a fancy way of saying that its still in beta mode.

Google hasn’t committed to a timeline when it’s cloud will leave beta and become a full-fledged service, Rao says.

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Monday, November 26th, 2012 news No Comments

Facebook opens mobile ads for apps to all developers, keeps them on the money train

Source: http://www.engadget.com/2012/10/17/facebook-opens-mobile-ads-for-apps-to-all-developers/

Facebook opens mobile ads for apps to all developers, keeps them on the money train

It’s no secret that Facebook saw FarmVille for iOS as writing on the wall: it had to either tap into mobile app revenue or risk losing income (and marketing-savvy developers) whenever someone left the web. Following a beta this summer, the company’s solution to its dilemma is now open to everyone. All developers on the social network can build ads that link from Facebook’s Android and iOS apps to either Google Play or the App Store — offering both an easy plug for their native apps and that all-important ad revenue for Facebook. The system currently takes a shotgun approach and may pitch social networkers for apps they already have or don’t want, but it should be refined in the next few months to where some curious purchasers won’t even have to leave Facebook to load that hot new title. Hopefully the increased recognition for mobile developers is worth sullying our once pristine news feeds.

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Facebook opens mobile ads for apps to all developers, keeps them on the money train originally appeared on Engad get on Wed, 17 Oct 2012 23:20:00 EDT. Please see our terms for use of feeds.

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Thursday, October 18th, 2012 news No Comments

Scoot aims to be Zipcar of electric scooters, launches in SF

Source: http://www.engadget.com/2012/09/26/zipcar-of-electric-scooters/

DNP Scoot aims to be Zipcar of electric scooters, launches in SF

Aiming to be the Zipcar of electric scooters, Scoot Networks has officially launched in San Francisco after months of beta testing. Ideal for areas with problematic parking, the Chinese-made scooters are 100 percent electric with a 20Ah SLA battery each, and there’s even a dock built into the dash to charge most Android or iPhone models. With a screaming top speed of 30 miles per hour, they’re obviously meant for short trips and not for the highway. It costs $10 to sign up, $5 per month, then $5 per hour. You can also get a $10 per day deal or a $19 per month option that includes three workdays or overnights. Even though you don’t need a motorcycle license to rent one, the company does offer tutorials to get newbies comfortable with the vehicles. If you do have a license, you can opt for the $185 a month plan that lets you get your own personal scooter. A potential issue is that the battery on the electric scooter only lasts around 20 to 30 miles, but San Francisco might have enough EV-friendly parking spots to make that less of a problem. You can watch the company’s promo video after the break.

Continue reading Scoot aims to be Zipcar of electric scooters, launches in SF

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Scoot aims to be Zipcar of electric scooters, launches in SF originally appeared on Engadget on Wed, 26 Sep 2012! 17:24:0 0 EDT. Please see our terms for use of feeds.

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Wednesday, September 26th, 2012 news No Comments

Search Is The Biggest Driver Of App Discovery

Source: http://www.businessinsider.com/search-is-the-biggest-driver-of-app-discovery-2012-8

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Search is the top app discovery tool. According to Nielsen, 63 percent of Android and iOS users have utilized search to discover new apps in their respective app stores.

While most developers focus on cracking the top 25, search is becoming an increasingly important tool in the “long tail” of mobile apps. App revenue is no longer as concentrated with the proliferation of apps, which helps explain why Apple is buying a company like Chomp to revamp search in the App Store. 

App Discovery

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Monday, August 27th, 2012 Uncategorized No Comments

Chinese Smartphone Shipments Skyrocket

Source: http://www.businessinsider.com/chinese-smartphone-shipments-skyrocket-2012-8

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Chinese smartphone shipments were 27 percent of global shipments in the second quarter, according to Canalys. That’s up from 16 percent of shipments during the first quarter of 2011. China surpassed the U.S. as largest smartphone market in the world last year, according to Strategy Analytics

Android is the dominant platform in the country, accounting for 81 percent of shipments last quarter. That’s up from 68 percent at the end of last year. In addition to! cheaper price points, Android’s rise has been aided by Apple’s botched entry into the market—it initially decided to carry with only one of the country’s three major carriers.    

Chinese Smartphone Shipments
 

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Monday, August 6th, 2012 news No Comments

China Has More Mobile Internet Users Than Broadband Users

Source: http://www.businessinsider.com/china-has-more-mobile-internet-users-than-broadband-users-2012-7

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

The mobile web is king in China. According to the China Internet Network Information Center, mobile internet users outnumbered broadband users for the first time.

Mobile internet connections have surged with the growth of smartphones, while broadband connections have contracted by 70 million over the past 18 months. CNNIC says that half of new internet users come from rural areas, 60 percent of whom access the web from their phones.

Broadband is probably faltering because mobile web access is cheaper than fixed access, as is true in most of the developing world. Boston Consulting Group forecasts that most of the growth in G-20 internet connections will come from mobile access.    

Chinese Internet Users

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Friday, July 20th, 2012 news No Comments

The Key To Effective Mobile Ads On Social Networks

Source: http://www.businessinsider.com/the-key-to-effective-mobile-ads-on-social-networks-2012-7

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Mobile ads on social networks can work, but only if they’re subtly presented.

As we reveal in our upcoming report, “Social And Mobile: The Intersection Of Two Defining Trends,” only ~30 percent of all U.S. mobile users click on an ad when visiting a social network on their phones. That’s according to comScore, and measures monthly averages over the three-month period ending in May 2012.

It’s not all grim though. More than 50 percent of mobile users read posts from “an organization, event, or brand.” This is the basis behind “sponsored stories”—brands pay to make sure their post ends up in your feed. They have been wildly successful for Twitter and Facebook is making it easier for potential advertisers to buy them.

U.S. social networking activities

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Tuesday, July 10th, 2012 news No Comments

Mobile Advertising Really Means Mobile Search Ads

Source: http://www.businessinsider.com/bii-chart-of-the-day-mobile-ads-really-means-mobile-search-2012-6

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

We’re holding our Mobile Advertising Conference tomorrow, and one of the things we’ll discuss is the breakdown of mobile ad spend.

Right now, mobile ad revenue is predominately from mobile search. According to data from the Interactive Advertising Bureau, search accounts for 62 percent of mobile ad revenues, with the balance coming from display and SMS ads.

It’s even more dominant overseas. Search accounts for 48 percent of mobile ad spend in North America, but is 72 percent and 65 percent in Asia and Europe, respectively.

Conventional wisdom holds that mobile ad spend will surge to catch up with user engagement. However, as Henry Blodget wrote in January, “Most individuals do not spend more money buying things merely because they can now use the web on their mobile devices.” In other words, advertisers will only spend more money if they believe they can increase their return on investment. Mobile spending may indeed catch up with engagement, but it will come partially at the expense of other kinds of advertising.

Want more data about mobile ads? Watch for a special report from BI Intelligence on the State of Mobile Advertising later this week….

Mobile Ad Revenue by Segment

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Wednesday, June 13th, 2012 news No Comments

Windows Phone Still Badly Lags Rival Platforms In App Development

Source: http://www.businessinsider.com/windows-phone-still-badly-lags-rival-platforms-in-app-development-2012-6

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Microsoft announced yesterday that just more than 100,000 apps have been now been published in the Windows Phone Marketplace. In comparison, Apple had over 725,000 apps in the App Store as of February (meaning its even higher now) and Google Play had more than 500,000 apps as of last month.

As we have argued before, the real network effect in the mobile platform wars is with developers, who create the apps that draw consumers to phones. On the one hand, Microsoft badly trails its rivals. On the other, it’s impressive that they have managed to convince developers to write 100,000 apps with such a small user base—at last mark, Windows Phone had less than 2% global market share, putting it in last place among major smartphone platforms. But while Microsoft lacks the “long tail” apps of these other platforms, at least it has been whipping out its check book to underwrite development of the most popular apps.

Total apps available by OS

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Wednesday, June 6th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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