It is now the second largest search engine in the U.S., just edging past Yahoo for the first time in December, according to the latest comScore data. That’s nice and all, but Microsoft is in a partnership with Yahoo, so it probably doesn’t want to be taking share from Yahoo.
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It seems you can’t follow the tech industry today without being bombarded with reports heralding the impending death of television as we know it. While we believe the television model will eventually be disrupted, there’s no evidence of any imminent collapse. Instead, the likely scenario is of a very slow decline, with TV remaining an amazingly large and profitable business for many many years to come.
A new survey from Deloitte indicates viewers are engaging with that model in new ways, with bad implications for the network’s ad sales. When asked how they watched their favorite show, 71% of respondents chose live TV, down from 87% three years ago. Some of the biggest winners? DVR, on demand, and the show’s internet site.
What does it mean? Consumers are wising up that you’re no longer chained to a show’s air date and if you have the patience to wait 30 minutes you can skip all the ads. The real big problem, however, is that these are engaged consumers with intent. In other words, exactly the kind of people advertisers want to be reaching.
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Two years ago Apple pulled off an impressive feat: Its market cap surged past Microsoft to become the most valuable company in the tech industry.
Who will it be this year? Well, it could be Google. The search company is just $19 billion behind Microsoft. All it would take is Google’s stock going on a tear, and Microsoft’s fading or sitting still.
When (or if) it happens, you know Microsoft CEO Steve Ballmer is going to freak out. Don’t forget, he’s the guy who threw a chair and had a tantrum when Google poached one of his employees.
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A Best Buy Manager Thinks That The 3,000 Employees Running Its Customer Service Twitter Account Can’t Be Trusted
Best Buy hasn’t been doing so hot lately, and here’s another example that shows why.
The retailer has a Twitter account @Twelpforce that uses 3,000+ employees to help run it. So far it has worked without a major disaster, despite the exposure it has with so many employees working on it.
But at least one Best Buy manager disagrees, and thinks it’s basically a load of crap, reports Chris Morran at the Consumerist.
Morran received a note from a reader, Jonathan, explaining his experience. Jonathan was trying to exchange a box set of CDs, which was missing one CD when he got it, but didn’t have the receipt. The Best Buy site pointed him toward @Twelpforce, who told him to “Talk to a manager at your local Best Buy, they should be able to assist with exchange.”
He did. When he showed the Best Buy manager the tweet from customer service, he dismissed it as an unreliable source (even though the Best Buy website tells you that the only places to ask questions are a phone number and the Twitter account). The manager also said that it’s “just social media” and “that could be anybody.”
Which begs the question: what’s the point of having a customer service Twitter account if Best Buy managers don’t even acknowledge it as a legitimate source of information? Somebody got company policy wrong here, but whether it’s the manager or the person who answered that tweet doesn’t matter. The manager shouldn’t have dismissed the Twitter help line as useless.
It shows a fundamental disconnect between the brick-and-mortar and the online world. The corporate side has accepted that social media is a viable tool, yet that feeling hasn’t been passed down to its employees — even at the manager level. Oops.
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“Lilyhammer” tells the story of an East Coast mobster, played by “The Sopranos” actor Steven Van Zandt, who’s relocated to a small town in Norway as part of the witness protection program.
Unlike most TV shows, you’ll be able to see all eight episodes of “Lilyhammer” at once — Netflix is putting the whole series online February 6.
This seems to be a risky strategy: shows often build buzz over the course of the season, especially with a new series, and if “Lilyhammer” doesn’t catch on immediately it could have a hard time building viewership.
Netflix might be counting on a viral audience, with subscribers passing it between each other and telling their friends they need to see it. If that’s the case, it better be good.
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Learn Everything You Need to Know About Meat with Meat Master Pat LaFrieda’s Big App for Meat [Video]
Pat LaFrieda, the master butcher and man behind the best burgers in the world, has created an iPad app that’s pretty much the definitive guide to all things meat. Aptly named Pat LaFrieda’s Big App for Meat, you’ll learn about all the cuts and dry aging and grinding techniques with awesome visuals and in-depth videos.
LaFrieda really knows his meat too, he supplies Shake Shack and Minetta Tavern with the most delicious burger patties known to man, so his advice is like canon in the meat world. The app, which is super slick, is deliciously visual, you’ve never seen meat like this before. Each cut of meat (and it details cuts from beef, pork, poultry, veal and lamb) comes with a real life gallery with amazing pictures, a little blurb on the cut, a location of where it can be found on the animal and a 360 degree view.
What’s also great about Pat LaFrieda’s Big App for Meat is how much video content there is. From teaching you Steaks 101 to learning about dry aging to discovering how to grind meat and sharpen knives, LaFrieda himself reveals his secrets. There’s even a fun meat quiz to test yourself on! If you love meat, and I totally expect you to, you’re going to learn everything you need to know. If you’re a vegetarian, I’m sorry. $7 [iTunes]
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
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