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Soon You’ll Be Able To Buy Wine Over Facebook

Source: http://www.businessinsider.com/facebook-wine-gifts-with-robert-mondavi-winery-and-chandon-2012-11

Soon Youll Be Able To Buy Wine Over Facebook

How did we miss this small print during Facebook’s recent launch of Facebook Gifts? “Soon, you’ll also be able to send wine from Robert Mondavi Winery and Chandon,” the company said on its blog.

(Gifts is a new function in which, when someone has a birthday, users can click on a little gift icon and send them something nice.)

In fact, you can already send someone a Mr. Beer home brew kit from Facebook Gifts.

But it appears that booze of all kinds will soon begin flowing regularly within Facebook. It’s the perfect medium given that age verification — a constant bugbear for alcohol marketers — is already taken care of.

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mf Soon Youll Be Able To Buy Wine Over Facebook

Digital Consigliere

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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