Black

Mobile Traffic To E-commerce Sites Doubled In The Past Year

Source: https://intelligence.businessinsider.com/welcome

Smartphones and tablets continue to drive an increasing share of e-commerce traffic.  

According to Monetate, mobile accounted for 18 percent of e-commerce traffic in the third quarter, up from 8 percent a year prior.

Smartphones drove a larger share of traffic than tablets, which reflects their increased penetration and perhaps the popularity of “showrooming,” when consumers use their smartphone in-store to compare prices.

Retailers, both online and brick-and-mortar, have to heed consumers’ changing shopping habits. According to IBM, mobile accounted for 16 percent of Black Friday online sales this year, up from 9.8 percent a year ago.

(For more information on mobile commerce, and how brands can win, read our special report.)  

Ecommerce Traffic By Device

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Tuesday, November 27th, 2012 news No Comments

Guess What Percent Of Black Friday Online Sales Came From Twitter Referrals?

Source: http://www.businessinsider.com/black-friday-online-sales-from-twitter-referrals-2012-11

New Twitter Logo

What percent of online sales on Black Friday do you think came from Twitter referrals?

How about Facebook?

While you’re pondering those questions, here are some other factoids from a report on Black Friday online sales by IBM:

  • The average Black Friday online shopper bought 5.6 items per order. That’s down 13% from last year. It’s also down 40% from Friday, November 16th, a week earlier. Hard to know what to make of that.
  • The average shopping “session” length was 6 minutes and 39 seconds. That’s down about 10% from last year. Compare that to the average hellish shopping session in a physical store, and you’ll see why ecommerce is continuing to grow as a percent over overall retail sales.
  • The “conversion rate” of online shoppers–the percentage of those who visited the site who actually bought something–was 4.58%. That’s up 9% from last year.
  • Mobile devices (smartphones and tablets) accounted for 16% of sales. That’s up from 10% last year.
  • Mobile devices accounted for 24% of site traffic. That’s up from 14% last year.
  • iPads accounted for 10% of site traffic, up from 5% last year.
  • iPhones accounted for 9% of site traffic, up from 5% last year.
  • Android phones and tablets accounted for 5.5% of site traffic, up from 4% last year.

The key observations here would seem to be:

  • Mobile is ! continui ng to grow rapidly as a percentage of traffic and sales, but it’s not taking over by any means.  6 years into the smartphone era, with smartphones now accounting for more than 55% of U.S. handsets, traffic to mobile sites (including traffic from tablets) is still less than 25% of overall traffic.
  • Apple devices continue to crush Android devices in terms of commerce engagement. Android users just don’t seem to do all that much with their gadgets.

And now to social referrals…

It wasn’t long ago that many people were arguing that Facebook was eventually going to be bigger than Google. Word of mouth, after all, is the most powerful form of marketing known to man. And people lived on Facebook, so they would soon be shopping on Facebook. And so forth.

Well, so far, anyway, that ain’t happening.

  • Only 0.68% of Black Friday online sales came from Facebook referrals–two-thirds of one percent. That was a decline of 1% from last year.

And how about Twitter?

A couple of years ago, people were excited about Twitter’s potential as a commerce platform, too.

But Twitter’s impact on ecommerce, it seems, is zero.

Not “basically zero.”

Zero.

  • Commerce site traffic from Twitter accounted for exactly 0.00% of Black Friday traffic. That was down from 0.02% last year.

So much for the idea that Twitter or Facebook’s business models are going to have much to do with commerce.

SEE ALSO: Here’s Why You Will Instantly Dump Your Cable Company To Get Google Fiber

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Monday, November 26th, 2012 news No Comments

Here’s The Excuse For Why Black Friday Sales Were DOWN Nearly 2% This Year

Source: http://www.businessinsider.com/black-friday-sales-down-18-2012-11

macy's black friday

Expect to hear a lot about “pulled forward demand” in the coming weeks.

The firm ShopperTrak reported yesterday:

ShopperTrak, the world’s largest counter of retail foot traffic, estimates that, when compared to Black Friday last year, retail foot traffic rose 3.5 percent, to more than 307.67 million store visits. Retail sales decreased 1.8 percent, however, with shoppers spending an estimated total of $11.2 billion yesterday.

But then it added:

“Black Friday continues to be an important day in retail,” said Bill Martin, ShopperTrak founder. “This year, though, more retailers than last year began their ‘doorbuster’ deals on Thursday, Thanksgiving itself. So while foot traffic did increase on Friday, those Thursday deals attracted some of the spending that’s usually meant for Friday.”

One analyst, who preferred to remain anonymous, who was hanging out at a mall on Black Friday told BI:

…the pulled forward promos (starting weds and midnight openings) does seem to have pulled some traffic from Black Friday. Mall traffic seems thinner.

So this week, when the analysis is done, that will be the explanation.

SEE ALSO: Black Friday photos from around the nation >

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Sunday, November 25th, 2012 news No Comments

The Cost Of Supporting Nokia

Source: https://intelligence.businessinsider.com/welcome

Microsoft is paying Nokia a steep price to push Windows Phone 8.

This chart shows trailing 4 quarter profits for Microsoft’s Entertainment & Devices group, which includes smartphones and the Xbox. (Using T4 smooths the profit spikes that happen every holiday season, which is the second quarter of Microsoft’s fiscal year.)

After years of losses, the E&D group was consistently in the black. In the 2010 holiday season (Q2’11) Microsoft introduced Kinect, driving profits even higher.

But a year later, Microsoft began paying Nokia $250 million every quarter for carrying Windows Phone 8. In exchange, Nokia pays Microsoft a license fee (estimated at under $20) for every Windows Phone it sells. (The arrangement between the two has other elements as well, like technology sharing.)

Unfortunately, Nokia’s flagship Windows Phone, the Lumia 900, is selling poorly. So poorly, in fact, that the company just cut its price in half.

So Nokia helped send the E&D back into the red — it’s lost more than $200 million in each of the last two quarters. If Windows Phone sales don’t pick up, E&D will turn into a consistent money loser again.

Microsoft trailing 4 E&D P&L

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Friday, July 20th, 2012 news No Comments

Google pads IP portfolio, purchases Cuil’s pending search-related patent applications

Source: http://www.engadget.com/2012/02/21/google-buys-cuils-search-related-patent-applications/

Google pads IP portfolio, purchases Cuil's pending search-related patent applications

Google’s been buying a fair amount of IP over the past several months from IBM, and now the Big G has acquired seven new patent applications from the now-defunct search engine, Cuil. Back in 2008, Cuil aimed to take Google’s crown as the king of search, but was shut down 2010 because it often failed to provide relevant results (despite its massive site index). Good thing the patent apps Google’s gotten are for different methods of displaying search results, as opposed to, you know, finding them. The full list of assignments can be found at the source below, so head on down to get your fill of patent claims and black and white drawings.

Google pads IP portfolio, purchases Cuil’s pending search-related patent applications originally appeared on Engadget on Tue, 21 Feb 2012 02:44:00 EDT. Please see our terms for use of feeds.

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Tuesday, February 21st, 2012 news No Comments

Hospitals Are Using Confidential Medical Records To Target High-Paying Patients

Source: http://www.businessinsider.com/hospitals-are-using-confidential-medical-records-to-target-high-paying-patients-2012-2


skin-cancer-screening

Hospitals are increasingly milling their patients’ confidential medical records to target their promotional mailings for services, reported Phil Galewitz of USA Today.

It’s not illegal, but the practice doesn’t sit well with consumer advocacy groups who point out that many health care providers are choosing to ping patients with better insurance coverage.

That creates a sort of indirect discrimination, as hospitals make it harder for consumers with less insurance to learn about services they may very well need.

To target the ads, hospitals determine the likelihood that patients would need certain services based on age, income and insurance status. Hospitals have said they target patients with private insurance because the companies tend to pay higher rates than government-backed plans like Medicare and Medicaid.

The mailings also advertise a variety of tests, such as screenings for cancers and cholesterol, which are generally more expensive.

As record numbers of Americans go without health insurance, hospitals targeting consumers who are more capable of shelling out money for services has been an inevitable outcome, along with soaring health insurance premiums (Read why the rich are building their own hospitals.)

To make matters worse, employers are also reducing health insurance benefits in the workplace.

As we recently reported, one in five Americans are experiencing difficulty paying off their medical debt, while 25 percent have considered filing for bankruptcy because of rising medical bills. 

Though targeted mailings might place others without insurance at a disadvantage, hospital officials insist they target patients who pay more to make enough profit to serve everyone.

Now learn 6 ways to arm yourself against rising health insurance costs >

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Monday, February 6th, 2012 news No Comments

Source: http://gizmodo.com/5882648/purify-your-water-with-a-burnt-stick

Purify Your Water With a Burnt StickIt uses the same principle as your Brita filter to purify water, but Black+Blum’s Eau Good bottle does it with way more style using a stick of charcoal that’s always visible through the bottle’s lovely curves.

Known as Binchotan, the black stick is a type of carbon made from tree branches, which the Japanese have been using to soften and purify water for centuries. It can even reduce the amount of chlorine in your H2O, though the passive process does require quite a few hours to work its magic. So it’s recommended you leave the Eau Good bottle sitting overnight before drinking. We recommend staring at the bottle while it works.

To prevent the charcoal from floating to the surface, the $20 plastic bottle has been designed with a slight bulge on the side, keeping the $4 Binchotan stick submerged at all times. It’s promised to work for up to 6 months before it needs to be replaced, while a quick 10 minute boil at the 3 month mark will help ensure its effectiveness. And when it does stop working, you can of course just toss the charcoal stick in your garden, where mother nature will recycle it for you. [Black+Blum via bookofjoe]

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Monday, February 6th, 2012 Uncategorized No Comments

This Is The Only Reason Album Sales Were Up Last Year

Source: http://www.businessinsider.com/this-may-be-the-only-reason-the-music-industry-survived-last-year-2012-1


adele

For the first time since 2004, album sales are up, and nearly all the credit goes to Adele. Her sophomore album 21 sold nearly 6 million copies, completely dominating the industry and cheering music execs (for once). But given how dependent the industry was on one artist in 2011, is this news really that promising? Here, a guide:

Album sales were up?
Yes, though only slightly. Sales of complete albums in 2011 reached 330.6 million in the U.S., an increase of 1.3 percent over 2010, according to Nielsen. It’s the first uptick in sales since 2004 and Adele deserves much of the credit: Her 21 moved 5.82 million copies — the best one-year sales count since Usher’s Confessions sold 7.98 million in 2004. Her 2009 debut, 19, enjoyed a corresponding bump, selling nearly a million units in 2011 as well.

How significant is this for the music industry?
A one percent increase isn’t exactly something to write home about, says Ben Sisario at at The New York Times.  “Some businesses might call that level of growth flat.” But considering the past decade’s steady downward slide — revenue from recorded music fell 52 percent over the last 10 years — this is a relief. “For the beleaguered music industry, any positive news about sales is cause for celebration.”

How much did Adele dominate?
She sold 3.3 million more albums the year’s second-hi! ghest se ller, Michael Buble’s Christmas, and 3.7 million more than Lady Gaga’s Born This Way. Adele spent 14 weeks atop the Billboard album charts in 2011, says Devon Maloney at Billboard, and 21 is the first album since 2005 to log 30 weeks of 100,000-plus sales. Her song “Rolling in the Deep” was the year’s best-selling single and the most-played song on the radio. Furthermore, 21 is the best-selling digital album of all time. Taken together, her two albums amounted to 2 percent of total record sales, a nearly unprecedented total for one artist. Without her efforts, says Daniel Kreps at SPIN, record sales would actually be down. So while Adele is being hailed as “the savior of music,” says Tyler Coates at Black Book, “the industry is still tanking.”

What about the digital sales?
Digital music sales rose 8.5 percent, says Coates, while sales of complete digital albums rose 20 percent. Though such boosts seem like a good sign for the industry, digital sales offer the lowest profit margin of all music sales. CD sales, which deliver the greatest profit margin, were, unsurprisingly, down six percent.

This post originally appeared at The Week.

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Sunday, January 8th, 2012 news No Comments

Groupon’s Revenue Mysteriously Collapsed To Close Out November (GRPN)

Source: http://www.businessinsider.com/chart-of-the-day-2012-1

Ugly chart for Groupon from daily deals aggregator Yipit. According to its data, Groupon’s gross billings, or gross revenue, fell 46% in the last week of November. Yipit says November’s revenue was up 6% overall.

What happened to close the month? Yipit doesn’t say, but if we were to speculate, we’d say there’s a chance Groupon users found plenty of deals elsewhere on Black Friday and just skipped out on Groupon. Another explanation: Maybe people didn’t buy Groupons as presents because it would look cheap.

chart of the day, sai, groupon weekly billings, jan 4 2012

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Thursday, January 5th, 2012 news No Comments

The Smartphone Is Becoming A Goliath In The Retail Industry

Source: http://www.businessinsider.com/how-smartphones-are-revolutionizing-the-shopping-experience-2011-11


cuba mobile phone

A study by the Times finds many retailers–including major ones like Best Buy, Nordstrom and Amazon–offer the most promotional deals for smartphones, which generate millions, if not billions, in revenue.

Amazon, for example, will make $5.37 billion in sales through mobile devices by year’s end, according to a recent survey by Internet Retailer.

Flash deal and group-buying sites are also jumping on board with mobile-exclusive deals of their own. Gilt Groupe, for example, started offering special holiday promotions on Friday, November 25 at 6 a.m.

Surprisingly, it’s bricks-and-mortar stores who will be making the biggest mobile-deal push. One of the main reasons is because they must compete against the growing consumer trend of using price comparison apps, says Time Moneyland’s Brad Turtle. These apps let you scan an item, compare retailers’ prices and read product reviews, which have become increasingly popular in the last year.

What’s funny, though, is how many retail stores started arming their salespeople with the same equipment. Reuters reports that companies like Lowe’s, Best Buy and Toys R Us gave their people smartphones of their own to research products, check rival’s prices and even make purchases.

More than 40 percent of retailers now have a policy of competing against lower online prices through mobile phones, according to the research firm RSR.

Lowe’s alone is using over 42,000 Apple iPhones and distributing them to 1,700 of their stores.

With the equipment, employees can engage customers more effectively by using iPhones to track down the same information consumers are tracking. They’ll also be able to quickly see if products are in stock, or still available on the website or at another nearby store.

Some companies are also allowing their employees to either match or beat prices that a consumer finds somewhere else on their phone—good news for the consumer.

Check out 8 amazing and free phone apps to help you save >

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Monday, November 28th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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