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drag2share: CHART: Pinterest Has Exploded As An E-Commerce Player, Driving Nearly One-Fourth Of Social Commerce

source: http://feedproxy.google.com/~r/businessinsider/~3/ZObRfqdNFUY/twitter-and-pinterest-in-social-commerce-2013-9

It wasn’t so long ago that Twitter was thought to be a non-starter for retail, and many suspected Pinterest might not drive enough volume, but recent data has shown that they’re both driving significant e-commerce traffic.

During the second quarter of this year, Pinterest accounted for 23% of social-generated e-commerce sales and Twitter 22%. Facebook’s share was slightly higher, at 28%.

But a year ago the space looked extremely different. Pinterest was a blip, and accounted for just 2% of social commerce. Facebook dominated with a whopping 55% of social-mediated e-commerce sales.

At BI Intelligence, Business Insider’s paid subscription service, we recently analyzed over 15 datasets culled from a variety of sources to probe the viability of social media as a commerce and retail-driver. We published our insights in a recent report, “The New Art Of Social Commerce: How Brands And Retailers Are ! Converti ng Tweets, Pins, And Likes Into Sales.”

Subscribers also gain access to over 100 in-depth reports and hundreds of charts and datasets on mobile, social, and their impact across industries, including retail.

BII social commerce sales

This data was provided by AddShoppers, which relies on tracking code embedded on thousands of retailers’ websites worldwide to determine whether sales revenue can be attributed to a referral from a social media site.

In the grand scheme of things, social still represents a small source of direct e-commerce traffic. However, we know that social does play a very important role in multi-touch attribution, as 74% of consumers rely on social networks to guide their purchases, according to Gartner.


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Wednesday, September 4th, 2013 news No Comments

drag2share: Google’s Crash Took 40% Of Internet Traffic Down With It

source: http://feedproxy.google.com/~r/businessinsider/~3/AxJvS32h8x4/google-goes-down-2013-8

In what may be an unprecedented outage, all of Google’s services briefly went dark about 4:52 on Friday afternoon Pacific time.

The outage, which reportedly affected most of Google’s services worldwide, led to a staggering 40% drop in global Internet traffic (pageviews), according to analytics firm GoSquared (via Eric Mack of CNET).

Google outage

The official downtime was between 1 and 5 minutes, according to Google.

One observer estimates that even this brief blip might have cost Google $500,000 in lost revenue. The impact on the rest of the digital economy was likely far greater.

In case you needed a reminder how powerful Google has become–and how much of the digital economy depends on it–this would be it.

Although this level of dominance is alarming, other companies offer most if not all of the services Google provides. If the company ever had a prolonged outage, Internet activity would likely recover quickly as companies and users switched to other services.

That said, the fact that one company touches this much of such a massive and important an industry is unsettling. Single points of failure and control concentrate power in the hands of a few. And they weaken the integrity of the entire system.


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Sunday, August 18th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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