block

Source: http://gizmodo.com/5910686/when-people-discuss-android-fragmentation-this-is-what-they-mean

The Overwhelming Android Sprawl, VisualizedYou’ve probably read about Android market fragmentation and wondered just how big a deal it is. This visualization spells out the problem tangentially: there are almost 4,000 unique Android devices out there running a single app available on Play. And only a very few of them run the most recent version.

The image was put together by Open Signal Maps to visualize the distribution of devices using their app. It includes data from 681,900 users, and breaks them down into almost 4,000 devices. Admittedly, that number is artificially high, because custom ROMs report identities differently.

But, the point here is that developing for Android is no longer as straightforward as it once was. With so many devices and an ever-expanding catalog of operating systems to cater for, it’s hardly surprising that Android support is shaky at best. By contrast, a similar image for an iOS app would only feature a handful of devices.

Oh, and if you were wondering, yes, that big green block occupying a ten percent share is the Samsung Galaxy S II. [Open Signal Maps via The Verge]

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Wednesday, May 16th, 2012 Uncategorized No Comments

One Theory On Why The iPhone Is Dominating Flash Sales Site Traffic

Source: http://www.businessinsider.com/one-theory-on-why-the-iphone-is-dominating-e-commerce-2012-5

Doug Mack, One Kings Lane CEO

At Fab.com, a flash sales site, 95 percent of its mobile visits (which make up a third of its overall visits) come from the iPhone.

At OneKingsLane, another designer flash sales site specializing in home decor, iPhone and iPad owners stand far above other mobile devices among mobile shoppers (who make up more than 20 percent of OneKingsLane’s revenue).

Why?

We sat down with Doug Mack, CEO of OneKingsLane, to find out why. Here’s one theory:

  • Before the iPad came out, very few shoppers came from the iPhone — or any mobile device. Very few of the site’s sales came from the iPhone just 18 months ago. There wasn’t enough screen real estate to trigger a shopper to buy something on OneKingsLane, Mack said.
  • After the iPad came out, mobile sales shot up like crazy across the board. They now account for more than 20 percent of OneKingsLane’s revenue. There’s more screen real estate on the iPad, so it removed a mental block on shopping on a mobile device.
  • iPad owners are probably more likely to own an iPhone. So it’s natural to expect that the sales would translate to the iPhone from the iPad. The iPad version of the website is now the second-most visited version of OneKingsLane, behind the desktop website.

There is a little bit of cross-over for OneKingsLane’s audience, though, since most of its users use Mac computers, Mack said.

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Sunday, May 13th, 2012 news No Comments

What Makes Us Spend On Valentine’s Day?

Source: http://www.businessinsider.com/infographic-these-things-make-people-spend-the-most-on-valentines-day-2012-2


 J. Lo’s love may not cost a thing — but she’s probably not your Valentine.

In our latest infographic, we break down the dollars behind Valentine’s Day romance: how much are people spending on flowers, candy, greeting cards and sparkly baubles? What should you buy for your Valentine this year? And what’s going on with Virginia Beach?

Pre-order a bouquet, chill a bottle of champers and start building your candy stash. VDay is on its way.

Click image to see a larger version.

Valentine's Day

This post originally appeared at HR Block’s Block Talk Blog.

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Wednesday, February 8th, 2012 Uncategorized No Comments

Watch This Earthquake-Proof Desk Easily Shrug Off a 2,000 Pound Block [Video]

Source: http://gizmodo.com/5877608/watch-this-earthquake+proof-desk-easily-shrug-off-a-2000-pound-block

I don’t live in a high risk area for deadly tremors, but after watching this earthquake-proof table easily survive having a 2,200 pound block dropped on it, I think I still want one for my office—just in case.

The table was designed by Ido Bruno and Arthur Brutter primarily for use in schools. Students are typically taught to hide under their desks in the event of an earthquake, but most desks aren’t designed to support the weight of all the debris were the building to collapse. Which is clearly demonstrated in this video when they drop just a 1,000 pound weight on a traditional desk and it’s immediately pancaked.

Watch This Earthquake-Proof Desk Easily Shrug Off a 2,000 Pound BlockIn addition to providing a safe haven for students, the desk’s supporting structure is designed in such a way that it also provides several escape routes depending on how debris has fallen. It’s also light enough to be lifted by just two students, and is built with durable but inexpensive materials so it’s actually affordable for a school to purchase en masse. Now it’s not available just yet, but based on these tests being conducted at the Structural Engineering department at Padua University in Italy, it shouldn’t have much trouble getting approved for sale. [designboom]


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Friday, January 20th, 2012 news No Comments

A Retailer

Source: http://blog.compete.com/2012/01/03/pinterest-a-retailers-best-friend/

Pinterest Women's Clothing

Last May, we wrote about the new kid on the block, Pinterest. A self-proclaimed “virtual pinboard,” Pinterest allows users to collect images, quotes, recipes, etc. from across the web and organize them onto their own “pinboards” which can be shared with other Pinterest users. Examples of common pinboard inspirations are Wedding boards, Food & Drink boards, Travel & Places boards, & Home decor boards.

Although Pinterest had shown promise back in May, there would have been no way to predict the type of success they have seen since. Having grown 84% in Unique Visitors since we last wrote about them and 50% from October to November alone, it seems that Pinterest has piqued the interest of more than a few.

uvs to pinterest

Having recently joined Pinterest myself, I was curious to see how Pinterest might play into the role of marketing. I noticed that a lot of my friends were posted clothing & material items they liked in almost a “wishlist” sort of way, so I was curious to see if this could double as a sort of targeted social advertising.

I decided to look at incoming and outgoing traffic to and from Pinterest.com to see how virtual pin boards might affect consumers.

incoming traffic to pinterest

While most of the Top 10 Referrals to Pinterest.com are among the top sites on the Internet, the more interesting data starts at #11. Etsy.com, Amazon.com, Craigslist.com and Ebay.com all bring at least .39% of all traffic to Pinterest.com – not to mention their growth in referrals this past November. Etsy.com increased its referrals to Pinterest.com by 7%, Ebay by 23%, and Amazon by 50%!

Looking further into the data, we see that Walmart, Toys R’ Us, Target, Zulily, Baby Center, Kohls, Houzz, JC Penney, Best Buy, and Zazzle are all within the Top 100 Referrals to Pinterest.com. What could this all mean? In the context of Pinterest, it would seem that users are inspired and excited by the products they see on these websites and want to add them to their visual collections and share them with friends. But once users leave retailers for Pinterest, are the retailers benefiting?

Well, one could argue that the impressions made on Pinterest users who view the shared item are enough value in themselves. Viewing a cute dress for a little girl on Zulily.com might inspire a Pinterest user to visit Zulily in the future or even make a purchase at a later date. But could there be any retail sales that start directly at Pinterest.com? I checked out outgoing traffic from Pinterest.com to get the scoop.

outgoing traffic from pinterest

As you can see, Etsy.com is the #6 destination from Pinterest.com, swiping 1.5% of all outgoing traffic. Amazon, Ebay, Craigslist, & Houzz are all in the Top 30 destinations users immediately visit after Pinterest.com. Target, Walmart, & Anthropologie are also among the Top 100 destinations from Pinterest.com. Interestingly enough, Anthropologie wasn’t among the Top 100 incoming destinations which means that the content from Anthropologie shared must be expectionally engaging with Pinterest users.

Are you on Pinterest? Have you ever been inspired to buy something after looking at a friend’s virtual pin board? If you are a retailer, or online marketer, what do you think the future holds for Pinterest in this context?

Leave your comments below!


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Tuesday, January 10th, 2012 news No Comments

In Case You Needed More Proof Android Is Walloping iOS (AAPL, GOOG, RIMM)

Source: http://www.businessinsider.com/comscore-mobile-subscriber-market-share-2011-12


ComScore’s three-month report on mobile subscribers (ending in November) is out.

The results: Samsung is the number one phone manufacturer in the U.S. and Android is still the top mobile OS.

Apple did see its smartphone market share grow a bit, from 27.3% to 28.7% in the last three months. But Google’s Android platform is still crushing it with 46.9% of the smartphone market in the U.S.

RIM’s BlackBerry OS continues to flail, dropping to 16.6% of the market from 19.7% three months ago. Windows Phone is treading water with about 5% of the market.

Here’s the chart:

comscore november 2011 mobile os report

When it comes to hardware manufacturers, Samsung now has more than a quarter of the market in all mobile phones, including non-smartphones. Apple made a nice jump in the last three months, with the iPhone now accounting for 11.2% of the mobile phones in the U.S.

Here’s the manufacturer breakdown:

comscore november 2011 mobile oem

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Thursday, December 29th, 2011 news No Comments

Another predictable failure — the .xxx top-level domain

Despite the creation of the .xxx top-level domain (TLD), no one will use it. Porn purveyors will not use it for sure because they want to avoid parental control software which can easily block the entire TLD. And regular citizens won’t know to type it in or will simply add a .com after it because of force of habit. This is a perfect example of a lot of work that went into creating something that no one will use.

Source: http://lifehacker.com/5572900/icann-approves-xxx-porn-domain

A new top-level porn domain, XXX (e.g., http://pornexample.xxx), was approved today by ICANN, the non-profit organization responsible for managing the assignment of domain names and approval of new top-level domains like .com, .org, and so on. This doesn’t mean that all porn sites will leave their current cushy URLs for XXX, but it’ll be an easy block for concerned parents. [PC World]

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Saturday, June 26th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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