Bold

RIM’s Twitter Campaign Goes Horribly Wrong #BeBold

Source: http://www.businessinsider.com/rims-twitter-campaign-goes-horribly-wrong-bebold-2012-1


RIM’s latest marketing campaign is based around a squad of cartoon characters called the Bold Team, accompanied by the #BeBold hashtag on Twitter. It wasn’t a good idea.

Why? Because the campaign is blowing up in RIM’s face. Spectacularly.

The vague hashtag, plus the cheesiness of the cartoon characters, prompted the masses to hijack #BeBold. So now, just one week after McDonald’s reminded marketers everywhere how NOT to do a Twitter campaign, RIM makes the same mistake. It’s getting ripped on by its own hashtag (via Gizmodo).

Take a look at what people are tweeting. It entirely consists of folks railing on either the cartoon, or the company as a whole:

rim twitter bebold

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Tuesday, January 31st, 2012 news No Comments

Source: http://gizmodo.com/5880812/the-new-blackberry-ad-campaign-is-proof-rim-has-entirely-lost-it

The New BlackBerry Ad Campaign Is Proof RIM Has Entirely Lost ItSay hello to The Bold Team. Sadly, this animated foursome is RIM’s attempt to capture the youth market. They urge the younger generation to “Be Bold”. Something tells me it won’t work.

This pink and purple mess looks a bit like an advertising executive just vomited his late-night cocktail onto a page and presented it to RIM. “That’ll do,” he probably thought. “They’re shafted anyway.”

The Bold Team are “bravely stepping out of 2011 and into 2012 filled with unlimited possibilities”. If you care to know more about RIM’s answer to the Power Rangers, there are four of them. You want a quick run through their biographies? Sure, there’s:

GoGo Girl, The Achiever: “Saving the day with a brilliant strategy”
Justin Steele, The Advocate: “Always ready to stick up for his friends”
Trudy Foreal, The Authentic: “Not afraid to call it as she sees it”.
Max Stone, The Adventurer: “Able to jump out of a plane…”

Presumably Max Stone is inspired by the RIM employees who got drunk on that plane.

A company which is shedding customers quicker than the Costa Concordia lost passengers, seeing its stock price fall week-on-week, and drafting in replacement CEOs, you’d expect to put some effort into advertising. Obviously not. RIM is completely out of touch. [Mobile Syrup via Pocket Lint]

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Tuesday, January 31st, 2012 Uncategorized No Comments

Android leads US market share, iOS may have stopped growing, RIM is still falling

Source: http://www.engadget.com/2011/12/14/shocker-android-grew-us-market-share-after-q2-ios-was-static/

NPD just published its latest plotting of the great American smartphone OS rivalry, and although the report covers annual rather than quarterly trends, it’s perhaps more interesting to hold it up against the previous set of figures we saw — those for Q2 2011. Back then, Google’s OS had a 52 percent share, but these new figures suggest a marginally better performance of 53 percent between January and October. Meanwhile, iOS’s 29 percent share is identical to what we saw in Q2, hinting that its growth has slowed right down or even stopped. RIM’s share of the pie is 10 percent, compared to 11 percent in Q2, showing that the Summer flurry of new BB7 handsets like the Bold 9930 and Torch 9810 had little immediate impact. WP7 obstinately refuses to overtake Windows Mobile, although these figures are pre-Titan, while the doomed Symbian and webOS are barely clinging to life. Aside from all that, perhaps the only stats that are genuinely still shocking are those at the top of the column for 2006. Click below for further detail’s in NPD’s press release.

Continue reading Android leads US market share, iOS may have stopped growing, RIM is still falling

Android leads US market share, iOS may have stopped growing, RIM is still falling originally appeared on Engadget on Wed, 14 Dec 2011 08:41:00 EDT. Please see our terms for use of feeds.

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Wednesday, December 14th, 2011 news No Comments

iPhone OS Still Triples Android’s Market Share

Source: http://gizmodo.com/5556346/iphone-os-triples-androids-market-share-for-now

iPhone OS Still Triples Android's Market ShareNielsen’s new “iPhone vs. Android” report offers up the latest numbers in the big mobile battle: Both platforms have loyal users, but Apple’s still on top by a long shot.

They don’t come as much of a surprise, but with all the talk of Android’s surging popularity and explosive app growth, Nielsen’s numbers do serve as a reminder that Apple still has a comfortable lead. Versus Android, that is—nationally, the iPhone’s still in second place, with a 28% market share compared to RIM’s 35% (Android has 9%; Windows Mobile has 19%).

But it will be interesting to see how things shake out over the course of the year. With the new iPhone dropping in a matter of weeks, prospective smart phone buyers (23% of U.S. mobile customers now have them) will be faced with the choice of hopping on the Apple wagon or exploring the multitude of Android options. As Matt noted in his Froyo review, Android is as polished as it’s ever been and is likely to improve even more in coming months. And while it’s hard to top the iPhone hype machine, reception to early versions of iPhone OS 4 hasn’t exactly been rapturous.

iPhone OS Still Triples Android's Market Share

Another Nielsen graph shows that both platforms enjoy loyal users—80% of iPhone users want another iPhone; 70% of Android users want another Android phone—with Android’s group slightly more curious about the iPhone than the other way around. But in my experience, it seems like things are trending to the opposite. With Android’s app offerings increasingly matching up with the iPhone’s, I’m seeing more and more people considering Android a viable option for themselves, as well as one they can recommend to others.

Though still on top, Blackberry’s loyalty is only 47%, and as current Bold owner, I’m definitely of the 53% that’s planning on jumping ship when it comes time to buy my next phone. I’m just not sure what ship I want to jump into. [Nielsen via CNET]

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Monday, June 7th, 2010 news No Comments

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