boot

UGG Boot Maker Deckers Falls Victim To Warm Weather, Shares Plummet (DECK)

Source: http://www.businessinsider.com/ugg-boot-maker-deckers-tanks-after-disappointing-earnings-ndash-eps-dived-to-020-from-049-last-yearnbsp-ana-2012-4

uggShares of Deckers – maker of the ubiquitous UGG boots – are plummeting after the company reported disappointing earnings.

EPS dived to $0.20 from $0.49 last year.  Analysts were expecting $0.25. 

“Our first quarter performance was mixed versus our expectations,” said CEO Angel Martinez. “Sales growth was driven by the addition of the Sanuk brand combined with increased demand for the UGG brand spring line, partially offset by softness in boots due to the unusually warm weather.”

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Thursday, April 26th, 2012 news No Comments

Most Valuable Pitchman

Source: http://blog.compete.com/2011/10/25/tom-brady-most-valuable-pitchman/

I had been eagerly awaiting the start of the Patriots season since their heartbreaking loss at the start of the year. The first Monday night game in September I got to see my favorite team back in action, along with my favorite player. What I wasn’t expecting was to see Tom Brady off the field as well, advertising footwear during one of the game’s commercial breaks.

I loved the commercial, and not just because it made walking around aimlessly look incredibly cool. It brought a new dimension to a brand that I remember seeing only on girls walking around campus in the winter. Forgetting their origin as Australian surfers’ footwear, Uggs are now so tied to their classic boot look for the female demographic that I can’t imagine them breaking into the male market significantly.

Well after a month of walking around Boston seeing Brady’s image posted on buildings (and I’ve heard they’re in other cities, as well) I wondered what kind of boost the brand is getting from the campaign.

While the trend looks the same, with the traffic starting to pick up for the holiday season, uggsaustralia.com has a whopping 237,887 more unique visitors than it did in September last year, a 48% increase. There has been an overall increase in traffic year over year, but that difference was only 23% in July before the ad campaign started.

Also, more people online seem to be going to the site. The trend has steadily been on the rise, with some significant peaks since the commercial started airing in September.

The most important question, though, is what kind of effect is Brady having on driving the male demographic to the site? There isn’t a major increase during September, but it’s up 2% year over year in the male demographic. The beauty of the campaign is it may be targeting females just as much to get the shoes for their guys as gifts during the upcoming holiday season.

After all this, it’s still hard to tell if the campaign is having a significant effect—the next few months will give us a better idea.

But I think I might get a pair. If Tom wears them they must be cool, right?


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Friday, October 28th, 2011 news No Comments

Homemade 16TB NAS dwarfs the competition with insane build quality (video)

Source: http://www.engadget.com/2010/05/07/homemade-16tb-nas-dwarfs-the-competition-with-insane-build-quali/

From the man that brought you the OS Xbox Pro and the Cinematograph HD comes… a cockpit canopy filled with hard drives? Not quite. Meet the Black Dwarf, a custom network-attached-storage device from the mind of video editor Will Urbina, packing 16TB of RAID 5 magnetic media and a 1.66GHz Atom N270 CPU into a completely hand-built Lexan, aluminum and steel enclosure. Urbina says the Dwarf writes at 88MB per second and reads at a fantastic 266MB per second, making the shuttlecraft-shaped 12.7TB array nearly as speedy as an SSD but with massive capacity and some redundancy to boot. As usual, the DIY guru shot a professional time-lapse video of his entire build process, and this one’s not to be missed — it showcases some pretty spiffy camerawork as well as the man’s welding skills. See sparks fly after the break.

Continue reading Homemade 16TB NAS dwarfs the competition with insane build quality (video)

Homemade 16TB NAS dwarfs the competition with insane build quality (video) originally appeared on Engadget on Fri, 07 May 2010 04:59:00 EST. Please see our terms for use of feeds.

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Friday, May 7th, 2010 news No Comments

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