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Americans Haven’t Been This Angry About The Economy Since March 2009

Source: http://www.businessinsider.com/americans-havent-been-this-angry-about-the-economy-since-march-2009-2012-1


According to the Chicago Booth/Kellogg School Financial Trust Index (h/t WSJ’s Sudeep Reddy), only 23% of Americans trust the financial system.  And 62% are either “angry” or very “angry” about the state of the economy.

Trust in the financial system hasn’t been this low and anger in the economic situation hasn’t been this high since March 2009.  And March 2009 was when the S&P 500 hit that horrific low of 666.

“In an election year, this certainly indicates the importance of the economy to the political agenda,” wrote Paolo Sapienza.  Sapienza co-authored the index with Professor Luigi Zingales.

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Then again, March 2009 turned out to be an amazing time to buy stocks.

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Friday, January 27th, 2012 news No Comments

Apple bucks declining PC shipment trend, according to latest estimates

Source: http://www.engadget.com/2012/01/12/apple-bucks-declining-pc-shipment-trend-according-to-latest-est/

Apple remains conspicuous by its absence (again) at this year’s CES, but preliminary shipment estimates for PCs sold in Q4 2011 show that the company appears to be bucking the generally declining trend. Worldwide shipments dropped 1.4 percent compared to the same period last year, with the US seeing a 5.9 percent decline. The global drop includes an estimated 16.2 percent decrease from HP while Acer battled an 18.4 percent loss in shipments. Staving off any decline, both Lenovo (23 percent) and Asus (20.5 percent) managed an increase. Perhaps unsurprisingly, Mac shipments — including both desktop and notebook models — saw a 20.7 percent increase since Q4 2010. Who needs booth babes?

Apple bucks declining PC shipment trend, according to latest estimates originally appeared on Engadget on Thu, 12 Jan 2012 00:12:00 EDT. Please see our terms for use of feeds.

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Thursday, January 12th, 2012 news No Comments

More Than 250 Apple Employees Are Undercover At CES (AAPL)

Source: http://www.businessinsider.com/apple-ces-2012-1


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Apple is famous for blowing off CES each year, but more than 250 of its employees are registered to attend this time, reports Reuters.

While the company still isn’t appearing in any official capacity to demo its products, a reporter for Paid Content saw Apple’s head of iOS product marketing, Greg Joswiak, near Sony’s booth at the convention center.

We’re not surprised by this — the convention is simply too big to ignore.

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Wednesday, January 11th, 2012 news No Comments

The Dallas Cowboys Are Letting Fans Conduct Their Own Press Conferences Via Google+ Hangout

Source: http://www.businessinsider.com/demarcus-ware-google-hangout-question-and-answer-session-2011-12


DeMarcus Ware and the Dallas Cowboys are changing the game, and it goes well beyond the football field, where he leads the NFL with 15 sacks. 

The Cowboys linebacker is one of – if not the – first athlete on a professional team to hold a Google+ Hangout with his fans.

In case you’re unaware, the hangout is basically a group video chat for up to 10 people. 

The Cowboys star and his fans took part in an intimate question and answer session, giving people an opportunity to speak directly with Ware.

It’s definitely a novel idea in this lockout age for fans feeling disconnected from the athletes they follow.

Hopefully other organizations will take note and take advantage of this opportunity.

(video via Digital Hoops Blast)

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Monday, December 5th, 2011 news No Comments

Try On New Glasses in Warby Parker’s Virtual Booth

Source: http://lifehacker.com/5533311/try-on-new-glasses-in-warby-parkers-virtual-booth

Try On New Glasses in Warby Parker's Virtual BoothBuying glasses online can save you tons of money but the downside is you don’t get to try the glasses on and see how they look on your face. Upload a picture to Warby Parker and see different styles on your face.

Last year we shared out exploits in buying super cheap glasses online—it was awesome and we got great glasses for only $8!—but as we noted then it’s a gamble, albeit a cheap one, to buy glasses without trying them on.

Eyeglass retailer Warby Parker has an excellent virtual try on booth on their site which alleviates the can’t-try-it-on shoppers anxiety. Upload a picture of yourself, try out the different frames, and get a feel for how they look on your face. If you absolutely love a pair you find there you can snag them for $95 or just take the style and go shopping on other sites. Make sure to read our guide to scoring cheap eye glasses before you go shopping for some important pointers.

Warby Parker Virtual Try On [via Unpluggd]

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Friday, May 7th, 2010 news No Comments

Inbound Marketing Costs Less than Outbound Marketing; Growing in Importance too

Source: http://www.marketingcharts.com/direct/inbound-marketing-costs-less-12762

Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the “State of Inbound Marketing Report” [pdf] from internet marketing firm Hubspot.

Average Cost Per Lead $200 Less
The average cost per lead by inbound marketing-dominated firms in 2010 is $134. This is $198, or 60%, less than the $332 average cost per lead at outbound marketing-dominated firms. This percentage differential has remained consistent from a 61% higher average lead generation expense reported by outbound-marketing-dominated firms in 2009.

3 of 4 Major Inbound Channels Cost Less
When asked to rank each lead generation category as “below average cost,” “near average cost,” or “above average cost,” businesses consistently ranked inbound marketing channels as having lower cost than outbound channels. Only PPC (pay-per-click search) had overall cost rankings comparable to those given outbound channels.

Social media and blogs had the highest “below average cost” rankings for both 2009 and 2010 (55% as a combined category in 2009 and 63% separately in 2010).

Trade shows, with their requirements for travel and expenses, as well as space rental and booth setup/removal for companies who exhibit, had the worst cost rankings in 2009 and 2010. In 2009, 55% of companies said trade show costs were above average and only 18% said they were below average. These figures improved moderately in 2010 (48% and 22%, respectively), but still left trade shows as clearly the least cost-effective marketing channel.

Inbound Marketing Grows in Importance
Inbound marketing is continuing to grow in importance at the expense of outbound marketing, according to other findings from the State of Inbound Marketing Report.

As a percentage of the overall lead generation budget, inbound marketing expanded slightly from 2009 to 2010 (38% to 39%), while outbound marketing contracted more significantly (29% to 24%). The net effect is that the gap widened from inbound marketing, which had a 9% greater share of the overall marketing budget than outbound marketing in 2009, to a 15% greater share in 2010. Roughly one-third of the lead generation budget is considered “not classified.”

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Sunday, May 2nd, 2010 digital 2 Comments

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