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China Has More Mobile Internet Users Than Broadband Users
Source: http://www.businessinsider.com/china-has-more-mobile-internet-users-than-broadband-users-2012-7
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The mobile web is king in China. According to the China Internet Network Information Center, mobile internet users outnumbered broadband users for the first time.
Mobile internet connections have surged with the growth of smartphones, while broadband connections have contracted by 70 million over the past 18 months. CNNIC says that half of new internet users come from rural areas, 60 percent of whom access the web from their phones.
Broadband is probably faltering because mobile web access is cheaper than fixed access, as is true in most of the developing world. Boston Consulting Group forecasts that most of the growth in G-20 internet connections will come from mobile access.
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Surprise! Study finds internet worth a lot of money, is responsible for 4.7 percent of US economy
Source: http://www.engadget.com/2012/03/20/internet-responsible-4-7-percent-US-economy/
Ever wondered how much the interwebs contribute to the Uncle Sam’s bottom line? Thanks to the Boston Consulting Group, now you don’t have to. It’s estimated the net contributes a cool $684 billion is to the US gross domestic product. That’s roughly 4.7 percent of US GDP, the same tranche as its effect on Japan’s economy, but less than the 5.5, 7.3 and 8.3 percent clocked in by China, South Korea and the United Kingdom, respectively. And per the report, the internet is just getting started, with future growth expected to hit eight percent on average by 2016 for developed countries, and well north of 20 percent in booming economies like those of Argentina and India. Hit the source for the full report.
Surprise! Study finds internet worth a lot of money, is responsible for 4.7 percent of US economy originally appeared on Engadget on Tue, 20 Mar 2012 19:41:00 EDT. Please see our terms for use of feeds.
Most Valuable Pitchman
Source: http://blog.compete.com/2011/10/25/tom-brady-most-valuable-pitchman/
I had been eagerly awaiting the start of the Patriots season since their heartbreaking loss at the start of the year. The first Monday night game in September I got to see my favorite team back in action, along with my favorite player. What I wasn’t expecting was to see Tom Brady off the field as well, advertising footwear during one of the game’s commercial breaks.
I loved the commercial, and not just because it made walking around aimlessly look incredibly cool. It brought a new dimension to a brand that I remember seeing only on girls walking around campus in the winter. Forgetting their origin as Australian surfers’ footwear, Uggs are now so tied to their classic boot look for the female demographic that I can’t imagine them breaking into the male market significantly.
Well after a month of walking around Boston seeing Brady’s image posted on buildings (and I’ve heard they’re in other cities, as well) I wondered what kind of boost the brand is getting from the campaign.
While the trend looks the same, with the traffic starting to pick up for the holiday season, uggsaustralia.com has a whopping 237,887 more unique visitors than it did in September last year, a 48% increase. There has been an overall increase in traffic year over year, but that difference was only 23% in July before the ad campaign started.
Also, more people online seem to be going to the site. The trend has steadily been on the rise, with some significant peaks since the commercial started airing in September.
The most important question, though, is what kind of effect is Brady having on driving the male demographic to the site? There isn’t a major increase during September, but it’s up 2% year over year in the male demographic. The beauty of the campaign is it may be targeting females just as much to get the shoes for their guys as gifts during the upcoming holiday season.
After all this, it’s still hard to tell if the campaign is having a significant effect—the next few months will give us a better idea.
But I think I might get a pair. If Tom wears them they must be cool, right?
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Groupon, “the end is nigh”
. See below for the chorus and refrains.Source: http://feeds.gawker.com/~r/gizmodo/full/~3/9Yzb5sCzx-I/netflix-voyeur
The New York Times takes an interactive look at what Netflix users are watching in a dozen U.S. cities, including my backyard, Boston. My neighbors are watching what now?
Oh, just Mad Men, it seems, with a sizable pocket in Cambridge. We’re so liberal.
And why the heck was Eagle Eye so popular on the North Shore last year? Anyone? [New York Times via Slashdot]
Twitter Stats
source: http://www.sysomos.com/insidetwitter/
Summary
Over the past few months, Twitter has experienced explosive growth, attracting celebrity users such as Oprah, and a growing mountain of media and blog coverage. Sysomos Inc., one of the world’s leading social media analytics companies, conducted an extensive study to document Twitter’s growth and how people are using it. After analyzing information disclosed on 11.5 million Twitters accounts, we discovered that:
- 72.5% of all users joining during the first five months of 2009
- 85.3% of all Twitter users post less than one update/day
- 21% of users have never posted a Tweet
- 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people
- 5% of Twitter users account for 75% of all activity (see the report on analysis of top-5% users)
- New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009
- More than 50% of all updates are published using tools, mobile and Web-based, other than Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share.
- There are more women on Twitter (53%) than men (47%)
- Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
http://twitter.com/acfou
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