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drag2share: REPORT: 100% Of Internet Users Could Have Ad-Blocking Software By 2018

source: http://feedproxy.google.com/~r/businessinsider/~3/c_ngFPNS9yM/report-finds-rapid-growth-in-ad-blocking-2013-8

adblock

Earlier this month, we told you about a report that found Google lost a whopping $887 million from ad blocking in 2012. A new study suggests that number might just be the tip of the iceberg.

In its latest report, the ad-block tracking firm PageFair found that 22.7 percent of ads on the 220 websites it looked at were blocked by browser extensions like AdBlock Plus. What’s more, PageFair said that if ad blocking continues growing at its current rate, the entire internet will be using some form of the service by 2018.

This is perhaps a bit over the top. As the New York Time astutely points out, PageFair makes money by helping companies avoid ad-blocking, so maximizing the threat is in the best interests of its bottom line.

Further, the data were collected only from websites that pay PageFair to track their ad-blocking rates, so it stands to reason that the websites surveyed were more likely to have been plagued by ad-blocking than the average publisher. Still, the report cited Google Trends data finding that searches for “adblock” more than doubled between July 2012 and July 2013.


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Friday, August 30th, 2013 news No Comments

drag2share: EA revenue from downloads and web now overtaking that of disc-based games

source: http://www.engadget.com/2013/07/24/ea-revenue-from-downloads-and-web-now-overtaking-that-of-discs/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget

Real Racing 3

If you think EA’s bottom line is primarily driven by endless Madden sequels, think again. In reporting its fiscal first quarter results, the studio has revealed that its digital businesses — DLC, mobile and the web — now generate more official revenue ($482 million) than disc-based games and distribution ($467 million). The company isn’t breaking down these figures, although it says that DLC and mobile are the main factors. We do know that iOS plays a crucial role — EA says that Apple is now its largest retail partner in terms of pure sales. The revenue shift isn’t completely surprising when the company is big on flagship mobile games and the free-to-play model, but it suggests that discs are losing some of their luster at one of the world’s largest developers.


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Thursday, July 25th, 2013 news No Comments

Google Shut Down Reader Because It Was Scared of More Screw-Ups

Source: http://gizmodo.com/5992232/google-shut-down-reader-because-it-was-scared-of-more-screw+ups

Google Shut Down Reader Because It Was Scared of More Screw-UpsAccording to a report from AllThingsD, lack of customers wasn’t the only reason Google Reader will meet its untimely end on July 1st. It was also, for Google, a potential source of bungling that it wasn’t worth shoring up.

Google has run into so many privacy issues of late—Wi-Fi snooping chief among them, but there have been plenty of others—that every team within the company needs compliance staff looking after them. Since Reader didn’t even have a product manager at the time of its sentencing, it was unlikely that Google was going to staff up lawyers to keep its nose clean.

A few things become more clear. One, that Reader definitely wasn’t profitable. Two, that Google’s more willing than ever to axe projects that don’t help the bottom line. And three, that the company is currently in a position where it has access to so much of your information—and such limited means to control it it—that it’s worried it will do something untoward or illegal with it without even trying.

An explanation like that may be cold comfort for bereaved Google Reader fans, but it’s downright chilly for the rest of us. [AllThingsD]

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Monday, March 25th, 2013 news No Comments

Hearst starts publishing iPad magazines days before print editions

Source: http://www.engadget.com/2013/01/18/hearst-starts-publishing-ipad-magazines-days-before-print/

Hearst starts publishing iPad magazines days before print, sees something in digital after all

Magazine publishers have more directly embraced tablets over more than a year as it became clearer that they were boosting the bottom line. We may be witnessing a watershed moment today, however. Hearst has started publishing issues for 22 of its magazines in the iOS Newsstand days before their print equivalents hit the racks — that we can tell, the first time a major magazine producer has given tablets an early lead. While the full terms aren’t public, Apple has confirmed to AllThingsD that other publishers are welcome to take the same route, and it mentions in the App Store that other online stores don’t have the same privilege. The early access has clear competitive benefits for both Apple and Hearst, which get customers to flock away from competing e-bookstores and publications, but it’s also a sign of Hearst’s confidence in the tablet as a medium: much like movie studios, it’s betting that digital is strong enough to stand on its own.

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Via: AllThingsD, TechCrunch

Source: App Store

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Friday, January 18th, 2013 news No Comments

Groupon and Livingsocial Continue to Slide

Source: http://blog.compete.com/2011/11/02/daily-deals-on-the-downside-groupon-and-livingsocial-continue-to-slide/

Image from: Merkushev Vasiliy/Shutterstock

Group buying/daily deal sites seem to be losing their shine – witness the recent layoffs at Buywithme.com (which has recently merged with Gilt Groupe) and the repricing of the Groupon IPO due to concerns with their model (and other issues).  From my perspective, I’ve long thought that the daily deal space was overcrowded and people were starting to ignore the offers – deal fatigue setting in.  We can actually see some of this in Compete PRO’s data.

But where it gets interesting is to look at the daily deal aggregators websites – let’s look at Yipit.com (my personal favorite).  On Yipit, we see continued, continuous growth (albeit off a small base):

The data on Yipit seems to indicate that people are still interested in daily deals, but that they may be turning to aggregators to deal with the large number of companies and deals.

Now, I don’t think daily deal sites are going away – but there are clearly too many of them right now, and deal quality has been sliding as merchant get more weary of the deals.  That will likely lead to margin compression – businesses may not be as willing to jump at deals where Groupon gets 50% of the revenue.  Bottom line, I would expect more of these companies to go under or get bought up in firesales.

This all may, in fact, be good news for Groupon and Livingsocial – the two biggest players in the space.  As industry consolidation happens, it may give them the ability to hold onto more consumers and therefore have more pricing power with merchants to keep margins up.  It’s been an exciting space to watch for the past year – I’m looking forward to updating this post in another 6 months to see what actually happened.

Are you still looking at daily deal websites?  How often are you using their services?  Let us know in the comments!


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Wednesday, November 9th, 2011 news No Comments

How Much Revenue Can Twitter Eventually Generate?

Source: http://www.businessinsider.com/chart-of-the-day-advertising-revenue-per-user-2011-10

If you compare Twitter to other display ad based businesses, it appears the company will not be generating gobs of revenue in the future.

Pascal Emmanuel Gobry at our own Business Insider Research took a look at the amount of revenue that comes from a unique visitor to display ad based business to get an idea about Twitter’s potential.

As you can see, it varies. He thinks logged out Twitter users would generate an amount similar to Demand Media, and logged in users would generate something just shy of what Facebook gets.

Using those numbers, he puts the per user revenue number at $2. With 400 million users, that puts the Twitter opportunity at $800 million annually, right now. As Twitter grows, so should its revenue.

But, somewhat surprisingly, Gobry notes that even if Twitter doubles in size to 800 million users — a huge number — its revenue would still come in at just $2 billion annually. 

The bottom line for Twitter: If it wants to be a huge business, it’s going to have to figure out a creative  model that does more than just display ads.

Read the full analysis here →

chart of the day, advertising revenue per user, per day, october 2011

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Wednesday, October 12th, 2011 news No Comments

last-ad accounting, last-ad-attribution model

Why the Click Is the Wrong Metric for Online (Display) Ads

http://adage.com/digital/article?article_id=134787

There is a whole ruckus around ad networks getting too little credit for helping to drive customers’ awareness and clicks for advertisers. In the past, ad networks wanted to claim credit for type-ins (people going to an advertiser’s site by typing the URL instead of clicking on an ad). They called this “view through” and the ad networks wanted these to be attributed to their showing the ad somewhere on their network.

Now they claim that getting credit for only the last-ad is not enough — the ad the user actually clicked on to get to the advertiser’s site, the one that can actually be tracked and properly attributed.

What’s at stake is the relatively large piece of “direct” or referrer-less traffic. Analytics packages can only assign these to type-ins or bookmarks since there was no referring site to attribute them to, let alone ad creative version, etc.

But while there is demonstrable lift in click rates when display ads and search ads are running at the same time — i.e. they reinforce and complement each other — it does not mean that ad networks can or should claim credit for the lift. After all, advertising running on another network COULD also cause a lift in results of ads running on another network if they are run simultaneously.

So the bottom line is if the click or the visit is not directly attributable, it should not be attributed.

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Monday, February 23rd, 2009 display advertising No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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