brand loyalty

drag2share: Beyond Pinterest: The Best Of Other Social Commerce Business Models

source: http://feedproxy.google.com/~r/businessinsider/~3/ck4IGt6CYgY/social-commerce-photo-apps-2013-8

bii social commerce revenue

Social commerce is still a young category, with room for new formats and innovations that might bring the worlds of social media and e-commerce into closer synergy. Facebook and Pinterest may be the biggest players in social media – but they don’t own the social commerce space.

Other players, from daily deals site Groupon to Chinese e-commerce giant Alibaba, have also tried to leverage social ingredients to boost retail sales, drive user engagement, and build brand loyalty.

In a recent report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and examine the e-commerce conversion and order value gap.

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Friday, August 23rd, 2013 news No Comments

drag2share: The Best Of The Rest In Social Commerce: Daily Deals, Shoppable Photo Apps, And More

source: http://feedproxy.google.com/~r/businessinsider/~3/ao0J30HfwTs/social-commerce-daily-deals-photo-apps-2013-6

The Best Of The Rest In Social Commerce: Daily Deals, Shoppable Photo Apps, And More

Jun 3, 2013

bii social commerce revenue

Facebook and Pinterest may be the biggest players in social media – but they don’t own the social commerce space. Social commerce is still a young category, with room for new formats and innovations that might bring the worlds of social media and e-commerce into closer synergy.

Other players, from daily deals site Groupon to Chinese e-commerce giant Alibaba, have also tried to leverage social ingredients to boost retail sales, drive user engagement, and build brand loyalty.

In a new report from BI Intelligence, we look at succe! ssful&nb sp;examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and examine the e-commerce conversion and order value gap.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Monday, June 3rd, 2013 news No Comments

Why You Should Build Brand Loyalty Before Worrying About SEO, Especially In The Age Of Social Media

Source: http://www.forbes.com/sites/erikkain/2012/02/29/why-you-should-build-brand-loyalty-before-worrying-about-seo-especially-in-the-age-of-social-media/

 

Megan Garber has yet another fantastic post up in The Atlantic. She notes that revenue is up for the New York Times, and that the ability of that publication to build a strong brand, rather than cater simply to the whims of SEO, has made it a stronger company for the long haul:

Click here to continue reading >

 

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Friday, March 2nd, 2012 news No Comments

Consumers Won’t Settle For Cheap, Discounted Products

Source: http://www.businessinsider.com/consumers-are-not-willing-to-settle-with-discounted-cheap-products-2011-10


sam's club shopping

No matter how thin your wallet is, you’re probably not willing to sacrifice beauty to save. 

Less than one-fifth of 25,000 respondents from 51 countries say they’d buy cheaper health and beauty products for the price, according to a survey by Nielsen, a global information company

Meanwhile, 61% chose “good value” over “low price” for any retail products their families may need, meaning a generic brand of bread may get passed over for a loaf of tastier (and possibly healthier) Pepperidge Farm bread.

“Value is not about price alone,” James Russo, vice president of Nielsen’s Global Consumer Insights, said in a statement. “Retailers and manufacturers who offer good values tailored around benefits of the product beyond price will resonate with consumers who continue to look for ways to stretch their money in a tough economy.”

The study found product preference also depends on where the respondents live, with those in Asia Pacific, Europe, Latin America, and North America preferring good value over lower prices, and those living in Africa and the Middle East choosing price over value.

But just because North Americans prefer value over lower prices doesn’t mean that they’re willing to pay full price. In fact, Americans are among the world’s leading coupon-users, followed closely by China and Hong Kong.

We also buy in bulk more than anyone else in the world. According to Nielsen’s chart below, the main reason Americans visit the grocery store is to stock up, whereas a quick trip to replenish products is more popular in other parts of the world.

consumers Nielsen

Learn why consumer brand loyalty may never recover from the recession>

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Monday, October 17th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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