brand names

Sony patent wants to make advertising more interactive

Source: http://www.engadget.com/2012/08/24/sony-patent-wants-to-make-advertising-more-interactive/

Sony patents want to make advertising more interactive

We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its ideas for next-gen advertising on network-connected devices — essentially to make it more interactive. Many of the instructional diagrams involve PS3 accessories in the home setting, but the focus isn’t just on adverts as mini-games, which itself is nothing new. Other suggestions for keeping your interest include in-ad purchasing, casting votes or selecting the genre of commercials. To speed up, or get ads off your screen, Sony would have you performing small tasks or — more sinisterly — shouting brand names when prompted. Whether such immersive advertising will ever be employed is anyone’s guess, but we’re sure you’re smart enough to know they’re just tricks. So who’s up for a McDonald’s then?

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Sony patent wants to make advertising more interactive originally appeared on Engadget on Fri, 24 Aug 2012 13:04:00 EDT. Please see our terms for use of feeds.

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Saturday, August 25th, 2012 news No Comments

Most Social Media Mentions Do Not Constitute Reportable Adverse Events

Most social media mentions and content do not meet the 4 criteria set forth by the FDA to determine whether the adverse event is reportable.

FDA’s Four Adverse Event Reporting Criteria

Our team of social scientists analyzed each post in the sample set to ultimately determine how many met the FDA’s criteria for Adverse Event Reporting:

  1. Identifiable Patient: The post contains information sufficient to believe a specific patient was involved, such as “I experienced” or “my brother experienced,” but did not contain general statements such as “many people.”
  2. Identifiable Reporter: The post contains sufficient information to follow up with the person reporting, such as an email address, telephone number or physical address.
  3. Specific Medication: The post mentions a specific medication by brand or the chemical name of a medication where that compound is unique to one specific brand. (Note:  For this project, only brand names were used.)
  4. Adverse Event: The post describes a reaction that a “reasonable person” would consider an adverse experience such as death, hospitalization, vomiting, swelling or a side effect that is not known or expected with the medication.

Data publshed by Visible Technologies based on their study of  “257,177 posts mentioning one or more of the 224 brand names” showed that, quote: ”

  • Only 0.3 percent actually contain a report of an AE experience
  • 14 percent of those posts have an identifiable full name and contact method (through site* or email).”

SOURCE: http://www.visibletechnologies.com/resources/white-papers/adverse-events/

Excerpt: ” To put some perspective on these figures, during the 30-day research period, the most talked about antacid brand online had just over 11,000 posts—nearly six times the volume of any other antacid brand studied.  Of those posts, only five met the criteria required to trigger filling out an Adverse Event Report.  This small number of AERs is also significant because this brand had nearly twice the AE reporting rate of the other antacid brands, yet still yielded just five posts meeting the criteria.

 

 

 

 

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Thursday, January 19th, 2012 news No Comments

What do I see? Utter, Unfathomable Inefficiency – that is retail as we know it

Have a look at the 2 pictures below taken at a mall-attached large chain retailer.  Not a SINGLE customer in the store.  Practically every rack had a red and white sale sign on it.  Look at the multiple sizes of each item that have to be made available.

Now consider this.

What is the probability of someone walking through the store to this location, finding an article of clothing that is subjectively pleasing and desirable enough for the person to pick it up and consider the price. Consider if this is a nice to have or need to have item. Further consider the price and whether it is higher or lower than the clearing price — the price at which the user (in that particular user’s mind) thinks it is a good deal and decides to buy it. What is known is the quantity of work needed to inventory, merchandise, display all the products. What is not known very well is the probability of a sale for any or all of the items in the store.

Further consider the redundant inventory of similar (or the same) generic products — redundant because multiple stores attached to the same mall carry pretty much the same generic stuff. Even brand names provide little differentiation or value add. And celebrity designers and endorsers such as Kimora, Cindy, Kathy, or even Jaclyn Smith don’t help. The entire Kimora section was just as deserted as the second photo in this bunch.

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Thursday, July 1st, 2010 integrated marketing 1 Comment

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