brand source

drag2share: Brand Presence: How To Choose The Right Social Media Platform For Your Brand

source: http://feedproxy.google.com/~r/businessinsider/~3/8Y57YRGI7C4/choose-right-social-media-platform-2013-7

top10brands

Brands need to be present wherever audiences invest their time and attention. Increasingly, that means social media. U.S. audiences spend a half-hour to three hours daily on social mediaSocial media is one of the largest time buckets on mobile.

Brands and businesses that are invisible on social media will miss a chance at engagement that their competitors might seize. More importantly, there are already well-known cases of brands that successfully revitalized their images or launched themselves thanks to social media wins. The benefits to a successful social media brand presence are significant, even if the route to get there isn’t clear-cut.

The first step ! is choos ing the right platforms to invest time and resources in. Which platforms to be on is a crucial question, even for the most deep-pocketed brands.


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Thursday, July 11th, 2013 news No Comments

drag2share: How To Choose The Right Social Media Platform For Your Brand

source: http://feedproxy.google.com/~r/businessinsider/~3/kwr9_6xKDUo/choose-the-right-social-media-platform-2013-6

whyfollow

Brands need to be present wherever audiences invest their time and attention. Increasingly, that means social media. U.S. audiences spend a half-hour to three hours daily on social mediaSocial media is one of the largest time buckets on mobile.

Brands and businesses that are invisible on social media will miss a chance at engagement that their competitors might seize. More importantly, there are already well-known cases of brands that successfully revitalized their images or launched themselves thanks to social media wins. The benefits to a successful social media brand presence are significant, even if the route to get there isn’t clear-cut.

The first s! tep is c hoosing the right platforms to invest time and resources in. Which platforms to be on is a crucial question, even for the most deep-pocketed brands.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Friday, June 28th, 2013 news No Comments

The Marketing Strategy This Energy Drink Used To Take On Red Bull And Become A Billion Dollar Brand

Source: http://www.businessinsider.com/the-marketing-strategy-this-energy-drink-used-to-take-on-red-bull-and-become-a-billion-dollar-brand-2012-2


rockstar

The energy drink world has long been dominated by Red Bull, with Monster forever lingering in second place.

But there’s another caffeine-packed beverage that’s rising to the top tier: Rockstar.

BevNET reports that Rockstar has reached the $1 billion annual threshold for the the first time this year, and skyrocketed up 18 percent from last year in terms of dollar sales.

Now, it’s third in its category — behind Red Bull and Monster — and it doesn’t advertise nationally.

So, what’s Rockstar’s secret?

Here’s what Rockstar attributes much of its success to:

“Its brand has clearly resonated with consumers, partly due to the product itself, and partly due to its image: a sturdy black can with gold and red lettering, gold star icon and provocative slogan (Party like a ROCKSTAR!), not to mention a brand name suggestive of celebrity, high energy and sex appeal.”

It’s all about how consumers perceive themselves when they’re drinking it, not the taste of the drink. Even the function of the drink (that energy boost factor) usually outweighs the taste in this beverage category.

Just because they don’t put up big TV spots doesn’t mean Rockstar doesn’t promote itself — the brand spends more than double the industry average on promotion. But it does it at a much more granular, targeted level than big beverage corporations.

It comes down to strong and consistent branding. Everything about Rockstar fits together — scantily-clad women, the promise of an celebrity lifestyle and fast-paced excitement. That’s what the core demographics of energy drink consumers (teens, college kids, and young adults) want.

Its brand keeps itself different from industry leader Red Bull as well. Red Bull focuses everything around its “Red Bull gives you wings” tagline, which you see often in big TV spots. It primarily sponsors sports like snowboarding, freestyle motocross and air racing to drive its message home.

Rockstar is also prevalent in the extreme sports world, but it’s also heavily into entertainment, piling on that idea of a rockstar lifestyle. Its empowering, aspirational tone is stronger than the other brands, promising to help you achieve that lifestyle.

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Monday, February 6th, 2012 news No Comments

Why your brand MUST have a presence on social networks

At first glance, I said false when I read “Brand Presence on Social Networks Trusted Almost As Much As Peer Advice” — but when I looked more closely, it read “most credible source for information about a brand.”  This is significant because a “brand itself” SHOULD be the most credible source of accurate and up-to-date information. Even consumers are not always the best source or always have the latest information. And further notice that “a marketer” is next to the last on the bottom. Consumers want accurate and up to date info but they do not want to be sold to.

Consumers are good for “subjective” input on the quality and value of a brand’s products or services. A brand must be responsible for the accuracy of its own objective information. Formerly a brand’s own website was the best place to house objective information such as technical specs, nutrition information, etc. While third party sites like reviews sites are the best place to house subjective information like customer reviews, etc. Today, since most customers frequent social networks and seldom visit brand’s websites (they never did much anyway) the place to put objective information is on brand pages on social networks. Note that this does not mean a marketing page designed to “sell.” It means place “credible information about a brand.”

Brands Vie for Credibility on Social Networks

APRIL 2, 2010

Asked what source was most believable when it came to information found about brands on social networking sites, Internet users were most likely to favor their peers. But “the brand itself” came in a close second, far ahead of journalists, considered traditionally to be an objective source. Notably, users were much less trusting of marketers—a separate response from brands—and didn’t put much faith in a brand’s competitors either.

source: http://www.emarketer.com/Article.aspx?R=1007608

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Monday, April 5th, 2010 Branding, social networks 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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