brand

Sony’s New Point-and-Shoot Press Shots, Brought To You By a Canon Camera

Source: http://gizmodo.com/5582621/sonys-new-point+and+shoot-press-shots-brought-to-you-by-a-canon-camera

Look at this pleasant tableau: two square-jawed gentlemen and one of their attractive lady friends enjoying a brand new Sony point-and-shoot. And so beautifully photographed! (By a Canon 5D Mark II.)

OK, ok, it’s not that damning—did anyone really think that companies exclusively used their own products?—but it’s hard not to be amused by this little bit of EXIF sleuthing that popped up over at Photography Bay. Basically, all the shots Sony sent out this morning of handsome people enjoying their new Cyber-shot cameras were taken with a Canon 5D Mark II.

The takeaway here? Life looks pretty swell when you’re using a Sony camera. Especially when someone’s shooting you using that camera with a much more expensive Canon camera. [Photography Bay]

Tags: Anyone, attractive lady, bit, brand, camera, camera photography, cameras, canon, canon 5d, canon camera, Cyber-shot, D Mark II, EXIF, gentlemen, Lady, lady friends, life, little bit, mdash, morning, Photography Bay, someone, sony, sony camera, Source, Tableau, Takeaway

Friday, July 9th, 2010 news No Comments

What do I see? Utter, Unfathomable Inefficiency – that is retail as we know it

Have a look at the 2 pictures below taken at a mall-attached large chain retailer. Not a SINGLE customer in the store. Practically every rack had a red and white sale sign on it. Look at the multiple sizes of each item that have to be made available.

Now consider this.

What is the probability of someone walking through the store to this location, finding an article of clothing that is subjectively pleasing and desirable enough for the person to pick it up and consider the price. Consider if this is a nice to have or need to have item. Further consider the price and whether it is higher or lower than the clearing price — the price at which the user (in that particular user’s mind) thinks it is a good deal and decides to buy it. What is known is the quantity of work needed to inventory, merchandise, display all the products. What is not known very well is the probability of a sale for any or all of the items in the store.

Further consider the redundant inventory of similar (or the same) generic products — redundant because multiple stores attached to the same mall carry pretty much the same generic stuff. Even brand names provide little differentiation or value add. And celebrity designers and endorsers such as Kimora, Cindy, Kathy, or even Jaclyn Smith don’t help. The entire Kimora section was just as deserted as the second photo in this bunch.

Tags: article, brand, brand names, bunch, carry, celebrity, chain, chain retailer, Cindy, clearing, clothing, customer, deal, designers, differentiation, display, endorsers, generic products, inventory, item, Jaclyn, jaclyn smith, Kathy, Kimora, location, look, mall, merchandise, mind, multiple stores, person, photo, Practically, price, probability, quantity, rack, retailer, sale, section, Sign, single, Smith, someone, store, stuff, user, value, Work

Thursday, July 1st, 2010 integrated marketing 1 Comment

Free #FAIL – another example where “free” does not work

Duane Reade grand opening of a store — had guys offering free coffee — from a BACKPACK dispenser! Let’s just say Duane Reade is not known for its coffee. And even if people stopped for coffee, they didn’t even get the person to enter the store. Anyway, I am sure all of this was thought through when the marketing campaign was planned.

When planning a marketing campaign, ask the hard (or easy) questions — what does the brand stand for? Does the marketing program reinforce the brand? Does it drive desirable actions (like people actually going into the store, not to mention drives sales). And definitely don’t do stuff that will make people go “huh?” and then run away even faster.

Tags: BACKPACK, brand, Campaign, coffee, desirable actions, dispenser, Duane Reade, free coffee, grand opening, huh, marketing, marketing campaign, marketing program, offering, opening, person, program, stand, store, stuff

Monday, June 7th, 2010 marketing 1 Comment

Do you know where your ads are being shown?

Protecting brand reputation is the #2 top concern among advertisers, according to a 2009 Aberdeen Group study. And yet, there is still not much they can do to see where, next to what, or in what context their ads are being shown.

Tags: Aberdeen, aberdeen group, advertisers, allstate, brand, brand reputation, brand reputation management, brand safety, concern, context, display ads, Group, group study, lady gaga, Protecting, reputation, Study

Monday, April 26th, 2010 display advertising 1 Comment

Evolution of Media

paid media – TV, print, radio – you pay to get your message in front of people

owned media – online content sites, destinations, social networks – you have an audience and you can target messages to them based on known activities, behaviors, and other info such as demographics

earned media – online chatter about your brand that could be positive or negative; free PR or exposure from blogs, tweets, etc. (see also “social amplification” )

Tags: amplification, audience, brand, chatter, content, demographics, exposure, free pr, front, info, media tv, message, online, print, radio, social media, social networks

Wednesday, April 14th, 2010 Uncategorized No Comments

Why your brand MUST have a presence on social networks

At first glance, I said false when I read “Brand Presence on Social Networks Trusted Almost As Much As Peer Advice” — but when I looked more closely, it read “most credible source for information about a brand.” This is significant because a “brand itself” SHOULD be the most credible source of accurate and up-to-date information. Even consumers are not always the best source or always have the latest information. And further notice that “a marketer” is next to the last on the bottom. Consumers want accurate and up to date info but they do not want to be sold to.

Consumers are good for “subjective” input on the quality and value of a brand’s products or services. A brand must be responsible for the accuracy of its own objective information. Formerly a brand’s own website was the best place to house objective information such as technical specs, nutrition information, etc. While third party sites like reviews sites are the best place to house subjective information like customer reviews, etc. Today, since most customers frequent social networks and seldom visit brand’s websites (they never did much anyway) the place to put objective information is on brand pages on social networks. Note that this does not mean a marketing page designed to “sell.” It means place “credible information about a brand.”

Brands Vie for Credibility on Social Networks

APRIL 2, 2010

Asked what source was most believable when it came to information found about brands on social networking sites, Internet users were most likely to favor their peers. But “the brand itself” came in a close second, far ahead of journalists, considered traditionally to be an objective source. Notably, users were much less trusting of marketers—a separate response from brands—and didn’t put much faith in a brand’s competitors either.

source: http://www.emarketer.com/Article.aspx?R=1007608

Tags: accuracy, Advice, April, bottom, brand, Brand Presence, brand source, Brands, consumers, Credibility, credible source, customer, customer reviews, date, didn, faith, first glance, further notice, glance, info, information, input, Internet, internet users, journalists, last, marketer, marketers, marketing, networking, Networks, notice, nutrition, nutrition information, objective, objective source, own website, page, party, Peer, peer advice, peers, place, quality, response, sites internet, Social, social networking sites, social networks, technical specs, today, Trusted, value, Vie, website

Monday, April 5th, 2010 Branding, social networks 1 Comment

Advertising Can Prevent Purchases

Source: http://www.marketingcharts.com/topics/behavioral-marketing/distateful-ads-hurt-brand-appeal-12414/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

More than one-third of Americans will not purchase a brand because of distasteful advertising,according to a new Adweek Media/Harris Poll.

Advertising Can Prevent Purchases

Thirty-five percent of respondents said they have chosen not to purchase a certain brand because they found the advertisements distasteful. Another 22% said they have not done so but have thought about doing it, and 43% said they have never done so.

Gender, Age Make Varying Differences

The gender and age of a consumer can have a varying impact on whether they will choose not to buy a brand due to distaste for some part of its promotional strategy. Slightly more women (36%) have chosen not to purchase a brand due to its advertising than men (35%). However, more men have chosen not to purchase due to its spokesperson (32%) than women (25%). More men have also chosen not to purchase a product due to a program or event sponsored by it (29%) than women (22%).

College Grads, Wealthy More Easily Offended

College graduates and respondents earning more than $75,000 a year had the highest levels of choosing not to purchase a brand due to some part of its promotional strategy. Forty-three percent of college graduates have chosen not to purchase a brand due to distasteful advertising, compared to 37% of respondents with some college and 29% with a high school degree or less.

In addition, 33% of college graduates have chosen not to purchase a brand because of the spokesperson, compared to 31% of respondents with some college and 23% of respondents with a high school degree or less. And 33% of college graduates have chosen not to purchase a brand because of a sponsorship issue, compared to 27% of respondents with some college and 24% of respondents with a high school degree or less.

Tags: addition, Advertisements, advertising, Adweek, age, amp, brand, College, college grads, college graduates, consumer, decision, degree, didn, distaste, drink, Easily, event, exception, Forty-three, Gender, gender age, Harris, harris poll, high school degree, impact, industry, issue, majority, make, marketing, Media, Offended, one-third, online, part, pattern, percent, place, poll, population, Product, program, promotion, promotional strategy, propensity, Purchases, respon, respondents, school, spokesperson, sponsorship, strategy, Thirty, Thirty-seven, trust, trustworthy, Twenty-seven, United States, utm, Wealthy, year

Sunday, March 28th, 2010 Uncategorized 1 Comment

A Predictable Failure: Kimberly-Clark Offering Kleenex Hand Towels

Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124023&nid=112103

“Kimberly-Clark’s Kleenex brand is offering an at-home version of a product that people take for granted in public restrooms: disposable hand towels. The new Kleenex Hand Towels are intended to address consumers’ growing concern with hand hygiene.

The product is on sale now with a retail price of about $3 for a box of 60 towels, per the company.

The Kleenex Hand Towels come in box packaging, with pop-up delivery. The product is intended to complement bathroom décor and space limitations — i.e., it can go on a towel bar or countertop.

Kleenex Hand Towels performed well in preliminary testing with consumers, the company says: Approximately two-thirds said they would use Kleenex Hand Towels as a substitute for cloth towels, and more than 90% reacted favorably to how the product and package design looked in their bathrooms.”

They used FOCUS GROUPS! And 2/3 said they would use! But think about it: $3 a box versus cloth towels I already have at home. At home, I don’t use disposable hand towels and at home I am not concerned about “hand hygiene” as I am in a public bathroom.

Tags: amp, bar, bathroom, bathrooms, box, box packaging, brand, Clark, cloth, cloth towels, company, concern, consumers, countertop, décor, delivery, design, disposable hand towels, focus, focus groups, GROUPS, growing concern, hand, hand hygiene, home, hygiene, Kimberly, kimberly clark, Kleenex, kleenex hand towels coupon, nid, package, packaging, preview, price, Product, public bathroom, retail price, sale, Source, space, space limitations, substitute, TESTING, towel, towel bar, Towels, two thirds, version

Thursday, March 11th, 2010 Uncategorized No Comments

The Ten Commandments of Modern Marketing

Thou shalt not target customers with messages they don’t want.
Thou shalt be truthful.
Thou shalt respect your customers.
Thou shalt make it easy for people to find you.
Thou shalt be useful.
Thou shalt make it easy for people to pass along.
Thou shalt measure and optimize.
Thou shalt listen to customers.
Thou shalt remove any organizational barriers to speedy, collaborative innovation.
Thou shalt not do brand-ing.

Thanks for all the retweets!

WSI_ComandixI’m not Moses, but here’s The Ten Commandments of Modern Marketing http://ow.ly/TQuh

iamdanmoriartyThis is awesome – the 10 commandments of modern marketing http://bit.ly/7l8aBw – All very true, but especially #9!

tombutlin10 Commandments of modern marketing http://bit.ly/8MNo8g by @acfou. It doesn’t get clearer than this.

SuzzicksRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

acfouThou Shalt Not Target Customers (even with #BehavioralTargeting): Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6

matt_mcgowanRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

indie_preneurThe 10 commandments of modern marketing — are you playing nicely? http://www.clickz.com/3636027 /via @AnnaMariaVirzi

pedrogomezGreat read: 10 Commandments of Modern Marketing: http://bit.ly/6f3F5d

AnnaMariaVirziHow true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

horacemitchell10 commandments of modern marketing http://short.to/12npj

fonstuinstra10 Commandments of Modern Marketing – ClickZ http://ow.ly/TOgq (h/t Jan van den Bergh)

GetPushingRT @GranerCreative: 10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing

MarComNetworkRT @GranerCreative: 10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing

GranerCreative10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing

jevedebe10 Commandments of Modern Marketing. http://tr.im/JJ1A

TemplateZonepretty solid guidelines – maybe someone should carve them into stone tablets! http://bit.ly/6f3F5d

theviragomedia10 Commandments of Modern Marketing – ClickZ http://bit.ly/7HKYGI

GreeneMarketRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

MoniqueElwellexcellent reading: Augustine Fou Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing http://htxt.it/E3ut

PeteHealyAugustine Fou’s “10 Commandments of Modern Marketing” @acfou http://j.mp/5MWrLr #in

jessweissAll communications must be relevant, respectful, etc. @sarahebourne @andylarrimore The 10 Commandments of Modern Marketing http://ow.ly/TLCI

sarahebourneTrue! RT @andylarrimore I think I will revise these slightly to the 10 Commandments of Web Content – http://ow.ly/TI0V

blakeandwhite10 Commandments of Modern Marketing – from @ClickZ. Great list, @acfou! http://bit.ly/5MWrLr

TachmanRT @PDMAffiliates 10 Modern Marketing Commandments: http://bit.ly/5MWrLr #advertising

TdF_ConsultantsRT @berteloot: 10 Commandments of Modern Marketing http://bit.ly/6f3F5d

DecorcatsRT @berteloot: 10 Commandments of Modern Marketing http://bit.ly/6f3F5d

BrandojoRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

acfouThou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

berteloot10 Commandments of Modern Marketing http://bit.ly/6f3F5d

pamdyerColumn: Modern marketing must focus on today’s consumers http://bit.ly/8g3EGJ 10 commandments for marketing in 2010

TaiKolenkoAn awesome article on Modern Marketing! I like the comment, “the sun is setting on the era of big “push” advertising.” http://bit.ly/5MWrLr

KFinneganThe 10 Commandments of Modern Marketing – http://bit.ly/90GhVq

DistribionDMRT @AdLocal: Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

AnteroDiasCommandments of Modern Marketing – A list of the 10 rules every marketer should follow to meet consumer needs in 2010: http://bit.ly/5MWrLr

AdLocalReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

patriciahader#Measure and optimize on the 10 Commandments of Modern Marketing list http://bit.ly/8vQ1w6 via ClickZ

_Vanessa_V10 Commandments of Modern Marketing http://www.clickz.com/3636027

HamiltonWallaceRT @acfou: Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

seewhatcouldbe10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

winsell10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

mnm8312Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

andylarrimoreI think I will revise these slightly to the 10 Commandments of Web Content – http://ow.ly/TI0V

PedroBravoNada de hacer branding y otros 9 mandamientos de marketing moderno http://www.clickz.com/3636027

davidamoore10 Commandments of Modern Marketing – ClickZ http://bit.ly/5MWrLr

shannonholatoRT @cmo4hire: Read 10 Commandments of Modern Marketing, #10 No Brand-ing http://www.clickz.com/3636027

everyspoon10 Commandments of Modern Marketing. Learn them. Love them. Live them. Especially #5: Thou shalt be useful. http://www.clickz.com/3636027

zapalaFZKReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

joshua_dthou shall be useful & truthful – RT @gerardodada: Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 – all true

MMG_Works10 Commandments of Modern Marketinghttp://bit.ly/8UVG1J

gerardodadaReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 – all true

PDMAffiliates10 Modern Marketing Commandments: http://bit.ly/5MWrLr #affiliate #advertising

BizIncubationRT @mediatrustpete 10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 by @acfou chief digital officer

mediatrustpeteMust Read for Marketers : 10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 by @acfou chief digital officer

MetaResponse10 Marketing Tips; http://bit.ly/5MWrLr

shiraadattoBrilliant as always! RT @acfou Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

raysmannaTen Commandments to help “marketing sinners” become saints RT@acfou http://bit.ly/8U3iI6

acfouTen Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

gmcdanielGood #marketing advice. Thanks for sharing! RT @Intouchsol: The 10 Commandments of Modern Marketing- from @ClickZ http://bit.ly/6f3F5d

ChurchChair10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

IntouchsolThe 10 Commandments of Modern Marketing- from @ClickZ http://bit.ly/6f3F5d

delpierreReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

AdsMitchell#Marketing | 10 Commandments of Modern Marketing http://www.clickz.com/3636027

Datadude09Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 Nothing we don’t already know but still interesting.

debbieswiderLove this from the ClickZ crew: 10 Commandments of Modern Marketing! http://bit.ly/6f3F5d

cmo4hireRead 10 Commandments of Modern Marketing, #10 No Brand-ing http://www.clickz.com/3636027

CollinsCompany10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

susanjspauldingRT @RoyMorejon: 10 Commandments of Modern Marketing – http://zi.ma/86997a

pablorazziRT @gnewell: 10 Commandments of Modern Marketing http://bit.ly/4RC4K1

gnewell10 Commandments of Modern Marketing http://bit.ly/4RC4K1

glenngabe10 Commandments of Modern Marketing http://bit.ly/75GhEK -great post by @acfou. I found myself nodding in agreement through most of it.

RoyMorejon10 Commandments of Modern Marketing – http://zi.ma/86997a

acfouHappy 2010! Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

Sharon_Higbee10 Commandments of Modern Marketing http://bit.ly/6khoUG

thenameshopnz10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

Spunky_PR10 Commandments of Modern Marketing: http://www.clickz.com/3636027 http://bit.ly/8B5DZ7

jenkins123110 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising .. http://bit.ly/5yKvpX

jenkins123110 Commandments of Modern Marketing http://bit.ly/5yKvpX

Jeff_Scarpo10 Commandments of Modern Marketing http://bit.ly/5yKvpX

beeyourfriend10 Commandments of Modern Marketing – ClickZ: Some people start the new year with resolutions. I thought, why not … http://bit.ly/5hjQZJ

friendfollower10 Commandments of Modern Marketing – ClickZ: Some people start the new year with resolutions. I thought, why not … http://bit.ly/5hjQZJ

2koolsales10 Commandments of Modern Marketing: With digital tools, devices, and channels data and feedback can be obtaine.. http://bit.ly/5yKvpX

col250401RT @sponsordiddy: 10 Commandments of Modern Marketing http://bit.ly/8uC7up

2adproshop10 Commandments of Modern Marketing: http://bit.ly/5GVRTl

EnterSuccess10 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising of … http://bit.ly/6HLwmZ

jamieohler10 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising of … http://bit.ly/4B39X4

marketingbot“10 Commandments of Modern Marketing” http://tinyurl.com/y8mahr5

GINFrank10 Commandments of Modern Marketing http://bit.ly/8dJM9l

HartHootonMarketing and #SocialMedia tips from Augustine Fou | RT @acfou: Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6

Tags: acfou, acfouThou, advertiser, advertisers, advertising, andylarrimore, AnnaMariaVirzi, AnnaMariaVirziHow, audiences, banner ad, BehavioralTargeting, Bergh, berteloot, best buy, brand, Brand-ing, business, cell phone, click, ClickZ, collaboration, collaborative innovation, com, ComandixI, commandment, Commandments, consumer, consumers, content, decision, Dell, demographics, den, development, equipment ads, fashion magazines, feature, feedback, firestorm, focus, fonstuinstra, Fou, gardening equipment, GetPushingRT, GranerCreative, horacemitchell, IdeaStorm, indicator, indie, information, innovation, interaction, interest, Jan, jan van den, jevedebe, kryptonite bike lock, lead, LEGO, list, make, making, MarComNetworkRT, marketing, marketing marketing, mass media, matt, mcgowanRT, measure, minivan, Modern, modern marketing, Moses, MyStarbucksIdea, online, optimize, organizational barriers, output, PDMAffiliates, pedrogomezGreat, performance, person, preneurThe, print, process, Product, publicity, radio, Read, Relative, reputation, respect, search, Shalt, someone, something, Starbucks, stone, stuff, SuzzicksRT, target, telecommunications company, TemplateZonepretty, term, Thou, time, tombutlin, U.S., van, van den bergh, Vanessa, variables, volume, way, Web, web pages, Wendy, WSI

Thursday, January 7th, 2010 Uncategorized No Comments

Even Major Sites are Not Yet Benefiting From the Full Power of Search

@glenngabe‘s post on FaceYahoogle – The Impact of Facebook, Yahoo, and Google on Website Traffic inspired me to also look at the search terms driving traffic. Most sites, even major ones have their own brand terms driving traffic. This is OK, but it is taking significantly less advantage of the full power of search.A more ideal scenario for sites is that they have a large number of non-brand terms driving traffic — i.e. the keywords they want to be known for are driving traffic to them. The premise is that if the user already knew the brand or brand name, it would be redundant for the advertiser to spend awareness ad dollars on them. The advertiser wants to get users to their site who do not already know their brand name. This is especially true for pharma drug websites, as you will see in the following examples.

GENERAL SITES

These sites have such a diverse set of products, services, or topics, we don’t expect the top search terms driving traffic to be anything other than their brand terms. But they should have a long tail of thousands of keywords driving traffic (and they are, in the following examples).

NYTimes.com

LinkedIn.com

Weather.com

CATEGORY SPECIFIC SITES

These sites focus on specific product categories, so one would expect that they should have keywords around their product category driving traffic — e.g. clothing, chocolate, wine, etc. But as you can see, most don’t and the total number of keywords driving traffic could be larger than it is now (implying more long tail keywords).

JCrew.com – clothing

Apple.com – computers, consumer electronics, iPod, music

Godiva.com – chocolate

AnnTaylor.com – clothing, women’s

SINGLE NICHE SITES

Such sites should be all over search terms that surround the topic areas that they want to be known for. But as you see from the analytics, most don’t. Instead, the top terms driving traffic are their own brand name. Again, if the user already knew the brand, additional advertising would be wasted on them. The sites need to make efforts to “own” additional keywords (or at least “show up at the party”) so people who don’t know the brand name might still have a chance finding them when they type in other keywords surrounding the specific niche.

Sutent (Pfizer) – cancer drug

Nucynta (J0hnson & Johnson) – pain drug

Spiriva (Boehringer Ingelheim, Pfizer) – COPD drug

NOTE: This is the best of the bunch of drug sites. COPD, the disease area they want to be known for, does actually show up in the first 5 search terms driving traffic, along with emphysema and their product name handihaler. Also, notice they have nearly 10 times the number of keywords driving traffic compared to the other 2 drugs cited (65 vs 7 or 8 )

Tags: advantage, adverti, advertiser, advertising, analytics, AnnTaylor, anything, apple, awareness, Boehringer Ingelheim, brand, brand name, category, chocolate, clothing, clothing women, com, consumer, consumer electronics, COPD, drug, Facebook, FaceYahoogle, full power, GENERAL, glenngabe, Godiva, google, impact, iPod, J0hnson & Johnson, JCrew, Johnson, LinkedIn, music, name, niche, Nucynta, number, NYTimes, Pfizer, pharma, post, power, premise, Product, product categories, product category, scenario, search, search terms, set, show, single, site, SITES, SPECIFIC, Spiriva, Sutent, tail, topic, topic areas, traffic, user, weather, website, wine, Yahoo

Sunday, December 6th, 2009 Uncategorized 1 Comment

http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou Bio

go-Digital Blog on Digital Marketing

Opinions, Rants, Raves, Digital Marketing Strategy

brand

Sony’s New Point-and-Shoot Press Shots, Brought To You By a Canon Camera

What do I see? Utter, Unfathomable Inefficiency – that is retail as we know it

Free #FAIL – another example where “free” does not work

Advertising Can Prevent Purchases

More than one-third of Americans will not purchase a brand because of distasteful advertising,according to a new Adweek Media/Harris Poll.

Advertising Can Prevent Purchases

Thirty-five percent of respondents said they have chosen not to purchase a certain brand because they found the advertisements distasteful. Another 22% said they have not done so but have thought about doing it, and 43% said they have never done so.

Gender, Age Make Varying Differences

College Grads, Wealthy More Easily Offended

A Predictable Failure: Kimberly-Clark Offering Kleenex Hand Towels

Even Major Sites are Not Yet Benefiting From the Full Power of Search

About Me

Popular Posts

Recent Posts

Recent Articles by Dr. Augustine Fou

Meta

Pages

Archives

Favorite Sites

Opinions, Rants, Raves, Digital Marketing Strategy

brand

Protecting brand reputation is the #2 top concern among advertisers, according to a 2009 Aberdeen Group study. And yet, there is still not much they can do to see where, next to what, or in what context their ads are being shown.

paid media – TV, print, radio – you pay to get your message in front of people

owned media – online content sites, destinations, social networks – you have an audience and you can target messages to them based on known activities, behaviors, and other info such as demographics

earned media – online chatter about your brand that could be positive or negative; free PR or exposure from blogs, tweets, etc. (see also “social amplification” )

More than one-third of Americans will not purchase a brand because of distasteful advertising,according to a new Adweek Media/Harris Poll.

Advertising Can Prevent Purchases

Thirty-five percent of respondents said they have chosen not to purchase a certain brand because they found the advertisements distasteful. Another 22% said they have not done so but have thought about doing it, and 43% said they have never done so.

Gender, Age Make Varying Differences

College Grads, Wealthy More Easily Offended

Thou shalt not target customers with messages they don’t want.

Thou shalt be truthful.

Thou shalt respect your customers.

Thou shalt make it easy for people to find you.

Thou shalt be useful.

Thou shalt make it easy for people to pass along.

Thou shalt measure and optimize.

Thou shalt listen to customers.

Thou shalt remove any organizational barriers to speedy, collaborative innovation.

Thou shalt not do brand-ing.

About Me

Tags

Popular Posts

Recent Posts

Meta

Pages

Archives

Favorite Sites