brand

On Facebook, Photos Represent 89% of Brands

Source: http://www.marketingcharts.com/wp/direct/on-facebook-photos-represent-89-of-brands-most-engaging-posts-25330/

Recent research from HubSpot has indicated that Facebook photos generate higher engagement than the average post, and new data provided to MarketingCharts by Socialbakers supports this finding. Socialbakers took a sample of approximately 90,000 posts from 24,000 brand pages around the world during the week of November 26-December 2, and analyzed the top 10% most […]

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Tuesday, December 11th, 2012 news No Comments

Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published

Source: http://www.marketingcharts.com/wp/direct/facebook-posts-get-half-their-reach-within-30-minutes-of-being-published-24453/

A Facebook brand post will get half of its reach in the 30 minutes after it is published, according to updated data provided to MarketingCharts by Socialbakers. Socialbakers analyzed a select group of brand posts published on October 31st, finding that an average of one-third of post reach was obtained in just the first 10 […]

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Monday, November 5th, 2012 news No Comments

Why You Should Build Brand Loyalty Before Worrying About SEO, Especially In The Age Of Social Media

Source: http://www.forbes.com/sites/erikkain/2012/02/29/why-you-should-build-brand-loyalty-before-worrying-about-seo-especially-in-the-age-of-social-media/

 

Megan Garber has yet another fantastic post up in The Atlantic. She notes that revenue is up for the New York Times, and that the ability of that publication to build a strong brand, rather than cater simply to the whims of SEO, has made it a stronger company for the long haul:

Click here to continue reading >

 

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Friday, March 2nd, 2012 news No Comments

Facebook’s Magic Number 16%

Source: http://www.businessinsider.com/facebooks-entire-brand-advertising-business-boils-down-to-one-number-16-2012-3

 

Sheryl Sandberg at Facebook

One secret reason why Facebook ad revenues haven’t quite taken off like they should – and are, in fact, decelerating – is that for years now, brands have advertised on Facebook without paying Facebook.

Here’s how they’ve been doing it:

  • Brands build a “page” on Facebook.
  • Facebook users become “fans” of that brand page, thanks in part to ad campaigns off Facebook.
  • The brands post video, photos, or text to the page.
  • That content goes into fans’ News Feeds.
Yesterday, in front of more than 1,000 advertising executives here in New York, Facebook announced a new ad product it hopes will finally convince brands to do more than use Facebook’s free features.
The pitch boils down to a number: 16%
When a Facebook page owner posts a piece of content to their page, and that content gets disperse red into the News Feeds of that page’s fans, only 16% of those fans will actually see that piece of content.
Facebook’s new ad product, called Reach Generator, is supposed to take that number, 16%, and push it toward 100%. Test campaigns pushed it past 95% in some cases.
Basically, when a brand buys into a Reach Generator campaign, Facebook will push posts from that brands page into its fans’ News Feeds, mobile News Feeds, and log-out screen until almost all of that brand’s fans see it.

 

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Thursday, March 1st, 2012 display advertising No Comments

Facebook Will Show Ads To Its 425 Million Mobile Users

Source: http://www.businessinsider.com/finally-facebook-will-show-ads-to-its-425-million-mobile-users-2012-2

 

facebook phoneFacebook had more than 425 million mobile users in December. So far, it makes zero money from those people.

That’ll change soon.

Today Faceobok announced that a new ad unit – called Reach Generator – will take posts from brand pages and stick them in users news feeds on the desktop AND on mobile.

Consider one big hole in Facebook’s business closed.

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Wednesday, February 29th, 2012 news No Comments

Zynga Is About To Lose Its Global Director Of Brand Advertising

Source: http://www.businessinsider.com/sources-zynga-is-about-to-lose-its-global-director-of-brand-advertising-2012-2


manny anekalManny Anekal, the global director of brand advertising at Zynga, is leaving the company to become COO of Kiip, a firm that operates a network that places branded rewards inside mobile games for advertisers, according to two sources.

Anekal’s Linkedin page currently states he has been on extended medical leave from Zynga. He is expected at Kiip next week.

Kiip has 20 employees, is based in San Francisco, and its clients include Best Buy, Disney and Sony. The company inserts branded rewards inside mobile games for advertisers. When players reach a new level, for instance, Kiip can reward them with free merchandise from advertisers.

Anekal leaves Zynga after its sales and marketing budget rose to $234 million, according to its Q4 2011 results.

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Wednesday, February 15th, 2012 Uncategorized No Comments

VB+P Graphs

Source: http://www.mediabistro.com/agencyspy/vbp-graphs-super-bowl-and-the-digital-water-cooler_b28619

Super Bowl: The only day in America where TV viewers actually want to watch commercials. This year’s NFL championship, pitting the New York Giants against the New England Patriots, is in a sense a “rematch” of the 2008 edition of the big game. Due to this unfortunate match-up (blame Billy Cundiff and Kyle Williams for their failures), it’s possible that TV ratings could actually be lower than last year’s game. This would clearly be a total bummer for advertisers who spent $3.5 million for a 30-second spot. But, on the bright side, maybe people will be talking more about the ads than the actual game at the water cooler the next day, right?

Of course, the veritable “water cooler” has evolved in the digital age. The folks at Venables Bell & Partners have decided to provide a handy infographic that maps the who, where and how of post-game advertising conversation. Out of the bevy of stats they’ve given us, a few stand out. For example, “Almost one in five (19%) Americans searched for ads before the game in 2011, about double (11%) who did in 2010. Of that group, 48% searched for ads on Facebook, putting the site just ahead of popular video sharing site YouTube, brand sites, and media sources as the lead destination to find ads.” In other words, Facebook is becoming a more popular video search engine than YouTube, a fact than is no doubt pissing off the powers that be at Google.

Also, “Americans are almost as likely to ‘like’ a brand on Facebook that advertises during the Super Bowl (20%) as they are to ‘like’ a team (29%), with 23% of young adults likely to ‘like’ a brand.” Not a bad way to measure social media ROI compared to TV ROI, is it? Well, at least it’s somewhat “believable.” Check out a full-size image after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

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Friday, January 27th, 2012 news No Comments

Beats Dumps Monster Over Headphone Spat [Audio]

Source: http://gizmodo.com/5875715/beats-dumps-monster-over-headphone-spat

Beats Dumps Monster Over Headphone SpatPeanut butter and jelly, unicorns and glitter, Beats Electronics and Monster. One of these things just doesn’t belong, one of these things is not like the others. After a five-year collaboration, the two companies have terminated their relationship but do hope to remain friends.

According to Businessweek, the breakup came about due to an irreconcilable dispute between Beat’s Jimmy Iovine and Monster’s Noel Lee over which company deserved more credit for the brand’s 53-percent share of the $1 billion headphone market during the last year. As such, Beats has opted out of renewing its manufacturing contract with Monster when it expires later this year

Monster takes credit for the design and production “They wanted to do speakers and I said, ‘The new speaker is the headphone,’ ” says Lee. Beats, on the other hand believes its celebrity connections helped market the devices as high-quality status symbols. “Now a big part of what you’re paying for is the brand and fashion,” Ben Arnold, director of industry analysis for NPD, told Businessweek.

It’s still too soon to see who will ultimately come out ahead from this. Beats Electronics remains the preeminent brand for twentysomethings. Monster on the other hand will have to find a way to replace the lost revenue—reportedly 60 percent of its of privately held revenues and profit. Its recently announced partnerships with fashion brand Diesel and Radio Shack should do nicely though. Those products are expected to hit shelves later this year. [Businessweek via CNetPhoto by Elsa/Getty]


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Friday, January 13th, 2012 news No Comments

Switching to Private Label Products is Accelerating and Irreversible

See the charts below from comScore, Nielsen and Symphony/IRI.  The percent buying branded products of past has dropped to 43%.  The percentage switching (2nd graph) is most in OTC drugs and apparel. And even if the economy improves, consumers would continue to buy private label. Whole Foods has been offering their 365 “house brand” for many years and Trader Joe’s also has great private label products that are often equal to or arguably higher quality than branded alternatives.

Brand Loyalty is Declining

 

 

 

 

 

 

 

willingness to switch to generic or private label versus branded product

 

 

 

 

consumers will continue buying private label even when economy improves

 

 

 

Related Article:  Spend Polarization – consumers save money in the down economy by buying more from Costco, Sam’s Wholesale, and BJ’s but when they splurge, they buy ultra-high-end.

 

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Monday, November 28th, 2011 Branding No Comments

Reed Hastings’ Netflix spinoff isn’t about DVD success, it’s about hedging the stream

Source: http://www.engadget.com/2011/09/19/editorial-reed-hastings-netflix-spinoff-isnt-about-dvd-succes/

If you’ve just casually glanced over the mass reactions to Reed Hastings’ decision to split the DVD-by-mail business of Netflix into its own brand and company, you’ve probably been duped into thinking that it’s the second questionable move that the world’s most famed movie delivery service has made this year. But is it? Is a man who turned a red envelope into a symbol of near-immediate gratification really a moron? Did he really just bury the company he worked tirelessly to create? I highly, highly doubt it. Knee-jerk reactions are always fun to watch, but they’re rarely on-point. As with most things in life, the truth usually resides somewhere in betwixt the extremes. And in the case of Qwikster — the DVD-by-mail service that precisely no one asked for — the truth is hiding in exactly the place that Reed said it’d be: the future.

Continue reading Editorial: Reed Hastings’ Netflix spinoff isn’t about DVD success, it’s about hedging the stream

Editorial: Reed Hastings’ Netflix spinoff isn’t about DVD success, it’s about hedging the stream originally appeared on Engadget on Mon, 19 Sep 2011 02:19:00 EDT. Please see our terms for use of feeds.

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Monday, September 19th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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