breadcrumb

Groupon launches Breadcrumb iPad app, vows to not be a typical POS

Source: http://www.engadget.com/2013/05/14/groupon-breadcrumb-pos-ipad-app/

Groupon launches Breadcrumb iPad app, vows to not be a typical POS

Yesterday, Groupon POS appeared in the iTunes Store, but was quickly pulled. Now we know why. Breadcrumb POS, which is the official name of yesterday’s leaked point-of-sale iPad app, is now officially available, bringing a simple interface and a handful of financial incentives. The application, which can be downloaded for free, charges vendors a credit card processing fee of 1.8 percent plus 15 cents per transaction, assuming you’re swiping plastic from MasterCard, Visa or Discover. In an effort to get small businesses signed up, however, Groupon is offering to cover the fees on the first $5,000 in credit card transactions, a savings of $90 by our calculations, plus whatever you’d be paying per swipe

The app enables you to log transactions, manage menu items and issue refunds, in addition to processing credit cards and emailing receipts. The POS uses Breadcrumb Payments for processing, with deposits posting within 24 hours, and can be paired with a card swiper and optional printer (you can email receipts if you’d prefer). There’s also free 24/7 telephone support, should you run into any issues while using the system. Breadcrumb POS won’t replace the more sophisticated Pro version, which is available starting at $99 per month, and retailers will still be able to use the Groupon Merchants App for redeeming vouchers and processing supplemental payments. If the new Breadcrumb POS sounds like a fit, snag some more info at the source link below.

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Tuesday, May 14th, 2013 news No Comments

Facebook’s New Ad Exchange Has ‘Quadrupled’ The Market; Performs ‘Better Than Google’ (FB)

Source: http://www.businessinsider.com/facebooks-new-ad-exchange-has-quadrupled-the-market-performs-better-than-google-2012-11

carolyn everson facebook

It’s been hard to gauge how big Facebook’s new real-time bidding platform for advertisers, Facebook Exchange, has become since it was launched in June, but global sales chief Carolyn Everson let slip just how big it could be in a recent conversation with Adweek and Group M digital chief Rob Norman.

First Norman said he believed FBX had “quadrupled” the size of the available market for advertisers who wanted to place ads based on real-time bidding in exchanges:

We love it. We absolutely love it. Massive, massive, massive increase in the amount of exchange traded media. We think it’s probably quadrupled the market in terms of availability of total impressions.

Then Everson said FBX was performing better than Google’s ad exchange:

So we are very excited about Facebook Exchange. We’re excited about the results that we’ve seen. Our performance so far in the Exchange is doing better than the Google Exchange, and Triggit and others have all spoken up on our behalf.

The caveat here, of course, is that quadrupling the supply of available ad inventory isn’t the same as quadrupling the demand for it. And the performance evidence from the demand-side platform companies who have been placing ads inside FBX, like Triggit, is so far only anecdotal. Those buyers say clients can get 16X ROI inside FBX. (Notably, FBX was not mentioned in Facebook’s recent 10-Q.)

Nonetheless, it’s yet another breadcrumb on the trail toward Facebook’s claim that it is on the way to gathering a new $2 billion ad marketplace.

Disclosure: The author owns Facebook stock.

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Monday, November 5th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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