break
Nielsen teams up with Twitter to create social TV ratings
Source: http://www.engadget.com/2012/12/17/nielsen-twitter-tv-rating/
Nielsen’s long been the gold standard for TV ratings, and as our watching habits change, the firm’s reforming its ways to keep track of what we’re watching. Earlier this year it combined its online and broadcast metrics to give advertisers a more comprehensive look at a show’s reach, and now its going to track how much buzz shows are getting on Twitter. Called the Nielsen Twitter TV Rating, it aims to provide a look at real-time social activity during programming, so networks can provide tailored interactive experiences and better engage with their viewers. What kind of interactive experiences, you ask? We aren’t sure just yet, but you can get the full PR spiel touting the nebulous benefits of the forthcoming Twitter tracking after the break.
Continue reading Nielsen teams up with Twitter to create social TV ratings
Filed under: Home Entertainment, HD
Via: TechCrunch
HTC 8X for Verizon shipping unlocked, works with AT&T and T-Mobile SIMs
Source: http://www.engadget.com/2012/11/30/htc-8x-verizon-unlocked/
Consider it a trend: Verizon’s wireless charging 8X variant will work out of the box with U.S. GSM networks. According to Windows Phone Central, users have reported success swapping in AT&T and T-Mobile micro-SIMs, indicating that the devices are shipping unlocked. And it’s not just hearsay either, as we’ve confirmed on our own review unit that this does indeed work. In fact, with the network openness afforded by recent additions like the Droid DNA and iPhone 5, this is quickly becoming more rule for the carrier than exception. Certainly we can all agree that it’s a welcome break from Big Red’s stodgy past.
Internal Microsoft Kin testing videos offer a new look at what went wrong
Source: http://www.engadget.com/2012/11/19/internal-microsoft-kin-testing-videos-offer-new-look-at-what-wen/
The downfall of Microsoft’s Kin smartphones is a fairly well-known story at this point, and something that Microsoft would no doubt prefer to forget, but details have a tendency to keep trickling out. The latest comes courtesy of Wired’s Gadget Lab, which has obtained some previously unseen internal testing videos that paint a bleak picture of the problems Microsoft was facing. While the devices in question are pre-production models, they’re said to be “changed very little from the shipping product” and, as you can see in the videos, they didn’t exactly make a good impression on the product testers. Words like “lag” and “frustrating” are the common theme, with one tester adding: “I can imagine my daughter would give this back very quickly.” Of course, these are just a small sample of what were undoubtedly many testing sessions, but the complaints are remarkably similar to those we’d see when the phones were ultimately released. You can find one video after the break and the rest at the link below.
Continue reading Internal Microsoft Kin testing videos offer a new look at what went wrong
Filed under: Cellphones, Mobile, Microsoft
Internal Microsoft Kin testing videos offer a new look at what went wrong originally appeared on Engadget on Mon, 19 Nov 2012 17:03:00 EDT. Please see our terms for use of feeds.
AT&T unveils Mobile Share, lets you add 10 devices to a single plan
Source: http://www.engadget.com/2012/07/18/att-mobile-share/
We knew it was coming and even Ralph de la Vega himself publicly admitted that it was in the pipeline, but today AT&T has whipped the covers from its new shared data plans. Mobile Share will enable customers to use a single data allocation across all of their devices, with unlimited calls and text. You’re entitled to use up to 10 devices on a single plan, of which at least one must be a smartphone. Users can pick how much data they expect to use each month, paying an additional levy to add the rest of their family’s handsets (or just your own, if you’re Steve Wozniak). They’ll roll out in late August and will sit alongside the current individual and family offerings, with the company allowing current customers to make a switch without forcing them into a contract extension. We’ve got the pricing structure and PR for you for you after the break if you’re sweaty-palmed in anticipation for the launch.
Continue reading AT&T unveils Mobile Share, lets you add 10 devices to a single plan
Filed under: Cellphones, Wireless
AT&T unveils Mobile Sh! are, let s you add 10 devices to a single plan originally appeared on Engadget on Wed, 18 Jul 2012 07:01:00 EDT. Please see our terms for use of feeds.
Permalink | | Email this | Comments
Comcast, Scripps deal brings more internet streaming video on Xfinity TV
Source: http://www.engadget.com/2012/07/17/comcast-scripps-deal-brings-more-internet-streaming-video-on-xf/
While some pay-TV providers are tied up in nasty battles with the studios that provide them content, Comcast and Scripps have just inked an agreement to bring the company’s lifestyle programming to cable subscribers over the internet. As noted in the press release (embedded after the break) the multi-year deal brings HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country to Comcast’s TV Everywhere portal, via mobile (and “other” devices) and on Scripps websites. Probably not a minor element in the deal is the inclusion of support for Comcast’s on the fly ad-insertion for VOD, which should push the efforts of both partners along, although potentially unskippable ads could be less viewer friendly.
Continue reading Comcast, Scripps deal brings more internet streaming video on Xfinity TV
Filed under: Home Entertainment
Comcast, Scripps deal brings more internet streaming video on Xfinity TV originally appeared on Engadget on Tue, 17 Jul 2012 04:38:00 EDT. Please see our terms for use of feeds.
Permalink | | Email this | Comments
Google announces Brand Activate Initiative for online advertising, hopes to establish new standard
Source: http://www.engadget.com/2012/04/18/google-announces-brand-activate-initiative-for-online-advertisin/
When Google makes a new move in advertising, people are bound to take notice, and it’s made a fairly big one today. It’s announced what it’s dubbed the Brand Activate Initiative at the Ad Age Digital Conference today, something that initially consists of two new services for advertisers: Active View and Active GRP. The latter is a so-called gross rating point metric that’s modeled to some extent on TV advertising, while Active View is something that Google hopes will become a standard for all online advertising. In short, it measures both how long an ad remains on a person’s screen and how much of it is viewed — if at least 50 percent of it is viewable for at least one second it’s counted as an viewed impression. Both of those options are rolling out today, but they’re apparently just the beginning of the broader initiative. You can see Google itself explain it in the video after the break, and on its DoubleClick blog linked below.
Google announces Brand Activate Initiative for online advertising, hopes to establish new standard originally appeared on Engadget on Wed, 18 Apr 2012 13:21:00 EDT. Please see our terms for use of feeds.
Permalink 
Yahoo! News | 
DoubleClick Advertising Blog | Email this | Comments
nearly 1 billion ‘smart connected devices’ shipped last year
Source: http://www.engadget.com/2012/03/28/idc-1-billion-smart-connected-devices-shipped-2011/
Know that gadget you’re currently using to read this article? It may be one of 916 million “smart connected devices” that shipped in 2011, with global revenue totaling some $489 billion last year. But the IDC expects that figure to jump to 1.1 billion for 2012, with a total of 1.84 billion new web-connected gadgets hitting the market in 2016. Those numbers include most devices that connect to the internet, such as tablets, smartphones and x86-compatible PCs — the latter of which now represent 36.9 percent of the market, but will slip to a 25.1-percent share in 2016. Android’s piece of the pie will grow from 29.4 percent to 31.1 percent by 2016, while iOS will make the jump from 14.6 to 17.3 percent in the same timeframe. IDC reps say that Asia will be partially responsible for increased smartphone sales, where mobile operators in China are subsidizing purchases to make devices more accessible to consumers. Do you plan to take possession of one of the 1.1 billion gadgets that IDC expects will ship this year? Jump past the break and let us know in the comments.
Continue reading IDC: nearly 1 billion ‘smart connected devices’ shipped last year
IDC: nearly 1 billion ‘smart connected devices’ shipped last year originally appeared on Engadget on Wed, 28 Mar 2012 16:02:00 EDT. Please see our terms for use of fee! ds.< /p>
Permalink TechnoBuffalo | BusinessWire | Email this | Comments
ValleyView chip could bring 4x graphics boost to netbooks in 2013
Source: http://www.engadget.com/2012/03/23/intel-leaks-valleyview-chip/
One of many reasons to still be excited about Ivy Bridge is the integrated HD4000 graphics, which are zippy enough to handle Skyrim at modest settings. Desktoppers may not be so enthused if they stick to discrete GPUs anyway, but the potential for better graphics in cheaper, low-power mobile PCs is huge. That’s why we’re hyped to hear talk of a forthcoming 22nm “ValleyView” processor, described by Intel insider Jesse Barnes as a “CedarView-like chip but with an Ivy Bridge graphics core”. That implies HD4000 may not only be destined for desktops, laptops and Project Fionas, but for future netbooks too. Meanwhile, leaked slides (shown above and after the break) from an outfit called Advantech spill more beans. Listed under a chipset codenamed “Balboa Pier”, the Cedar Trail successor is described as fanless, packing “4x Gfx performance” compared to current PowerVR-equipped Atoms, and scheduled to arrive early next year. Will it be enough to bring netbooks back into vogue? It can’t hurt.
Continue reading Intel leaks: ValleyView chip could bring 4x graphics boost to netbooks in 2013
Intel leaks: ValleyView chip could bring 4x graphics boost to netbooks in 2013 originally appeared on Engadget on Fri, 23 Mar 2012 07:21:00 EDT. Please see our terms for use of feeds.
Permalink Phoronix, The Verge | Jesse Barnes (Intel-GFX), Advantech (PPT file 1), (2) | Email this | Comments
GroupM and Nielsen work to combine online and TV metrics
Source: http://www.engadget.com/2012/03/22/groupm-and-nielsen-work-to-combine-online-and-tv-metrics/
For too long Nielsen ratings have dealt with TV commercials and web ads as completely separate entities. Episodes of your favorite show streamed through a service like Hulu or from the channel’s website often didn’t get factored into the pricing and sales of television ads, and vice versa. That is about to change, however, as the media monitoring company has joined forces with GroupM to create Nielsen Cross-Platform Campaign Ratings. The new product will combine its Nielsen Online Campaign Ratings, which measures internet advertising, with its traditional TV monitoring service to create a medium-agnostic tool for creating media metrics. Hopefully, with a unified pool of data and better monitoring services, content producers may be more likely to experiment with online distribution — especially if they influence the flagship ratings. Check out the complete PR after the break.
Continue reading GroupM and Nielsen work to combine online and TV metrics
GroupM and Nielsen work to combine online and TV metrics originally appeared on Engadget on Thu, 22 Mar 2012 05:32:00 EDT. Please see our terms for use of feeds.
Permalink | | Email this | Comments
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing
Tags
Popular Posts
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Coke vs Pepsi vs Dr Pepper
- Marketing Costs Normalized to CPM Basis for Comparison
- 3G calling, no registration, and totally free
- The Top Endorsement Earners In Each Sport
- AOL's Plan To Steal TV Ad Dollars Is Totally Working
- drag2share: The Most Pinned Brand On Pinterest Doesn't Even Use A Pinterest Account [THE BRIEF]
- Groupon launches Breadcrumb iPad app, vows to not be a typical POS
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
Published Articles by Dr. Augustine Fou
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- Digital + Traditional = Unified Marketing
Pages
Archives
- May 2013 (66)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (92)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)
Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
- MedleyTuner – create a continuous listening experience by uploading mp3s
- MusicSamplr – discover new artists and music, listen to samples
- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
Netflix signs licensing agreement with Disney, will be exclusive US subscription service for first-run films beginning in 2016
Source: http://www.engadget.com/2012/12/04/netflix-strikes-licensing-agreement-with-disney-will-be-exclusi/
Netflix just announced a couple of new deals with Warner last week, and it’s now landed a big one with The Walt Disney Company. While it’s still a few years out, the company has announced today that it will be the exclusive US subscription television service for first-run live-action and animated films from Disney beginning in 2016 — meaning that theatrically-released movies will be available on Netflix during what’s known as the pay TV window (ordinarily afford to HBO and the like). That deal also includes first-run rights to direct-to-video releases, which will begin appearing on Netflix in 2013. What’s more, the two companies have also announced a separate multi-year agreement that will see popular Disney catalog titles like Dumbo and Alice in Wonderland be made available on Netflix beginning today. You can find the full announcement after the break.
Continue reading Netflix signs licensing agreement with Disney, will be exclusive US subscription service for first-run films beginning in 2016
Filed under: HD
Comments
Source: Netflix
Share this:
Tags: alice in wonderland, animated films, break, catalog titles, Continue, Disney, disney catalog, Engadget, Filed, HBO, HDCommentsSource, licensing agreement, Netflix, reading, subscription television, Television, television service, today, walt disney company, Wonderland