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No Spike in TV Tweets During Ads

source: http://www.marketingcharts.com/wp/television/no-spike-in-tv-tweets-during-ads-36798/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Diving a little further into specifics, the study finds that the share of airtime tweets sent during commercial time ranged from a low of 8% to a high of 43%, with those figures corresponding almost exactly with the share of airtime allocated to commercials (9% of airtime for the low end; 43% for the high end).

The same finding applied when sorting tweeting activity by genre. On the low end, 25% of tweets sent during sports programs were posted during commercials, and in turn, commercials accounted for 24% of airtime during those shows. On the high end, 35% of tweets sent during comedy shows were posted during commercials; commercials represented 35% of airtime.

Just because there’s no spike in tweeting during commercials doesn’t mean that viewers aren’t using their mobile devices, though: a recent study by Symphony Advanced Media found that participants spent one-third of TV ad viewing time looking at their mobile phone or tablet.

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Thursday, September 19th, 2013 news No Comments

Nielsen teams up with Twitter to create social TV ratings

Source: http://www.engadget.com/2012/12/17/nielsen-twitter-tv-rating/

Nielsen teams up with Twitter to create social TV ratings

Nielsen’s long been the gold standard for TV ratings, and as our watching habits change, the firm’s reforming its ways to keep track of what we’re watching. Earlier this year it combined its online and broadcast metrics to give advertisers a more comprehensive look at a show’s reach, and now its going to track how much buzz shows are getting on Twitter. Called the Nielsen Twitter TV Rating, it aims to provide a look at real-time social activity during programming, so networks can provide tailored interactive experiences and better engage with their viewers. What kind of interactive experiences, you ask? We aren’t sure just yet, but you can get the full PR spiel touting the nebulous benefits of the forthcoming Twitter tracking after the break.

Continue reading Nielsen teams up with Twitter to create social TV ratings

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Via: TechCrunch

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Monday, December 17th, 2012 news No Comments

Google Will Kill Its TV Advertising Business (GOOG)

Source: http://www.businessinsider.com/google-will-kill-its-tv-advertising-business-2012-8

Quit

Google has decided to pull the plug on Google TV Ads, its five-year attempt to convert the cable and broadcast TV industry into selling its available ad inventory on an online ad exchange.

The news comes on the same day that Google was rumored to be exploring the sale of the TV set-top box unit of its Motorola Mobility unit.

Conversely, Google is plowing ahead with its Google Fiber experiment, which brings superfast internet access—and possibly pay TV—to people in Kansas City.

The move comes eight months after it signed up Cox Media as a partner, bringing the network to 42 million households. The network included Dish Network, DirecTV, VerizonFiOS, and Viamedia.

Google TV is unaffected.

The death of Google TV ads is a huge victory for the broadcast and cable networks, who are fighting an epic war against the web, which threatens to turn traditional TV viewing int! o the ne wspaper business of the 21st Century.

NBC, for instance, snubbed Google back in 2010 after flirting with the idea of offering inventory via the search giant.

Google TV Ads was the third major attempt to start an online electronic exchange for TV ads, all of which have been rendered extinct by cable and network TV’s refusal to allow any programming inventory to be sold on them. (The other three were SpotRunner, Malibu Media and Walmart.)

Microsoft also beat a retreat after failing to dent the TV business.

The cablers and the nets aren’t stupid: They operate like a cartel, restricting supply of inventory even as demand—and audiences—fall.

Shishir Mehrotra, Google’s vp/product for YouTube and video, gave this explanation:

“… video is increasingly going digital and users are now watching across numerous devices.  So we’ve made the hard decision to close our TV Ads product over the next few months and move the team to other areas at Google.  We’ll be doubling down on video solutions for our clients (like YouTube, AdWords for Video, and ad serving tools for web video publishers).  We also see opportunities to help users access web content on their TV screens, through products like Goo! gle TV.”

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Thursday, August 30th, 2012 news No Comments

Google Will Kill Its TV Advertising Business (GOOG)

Source: http://www.businessinsider.com/google-will-kill-its-tv-advertising-business-2012-8

Quit

Google has decided to pull the plug on Google TV Ads, its five-year attempt to convert the cable and broadcast TV industry into selling its available ad inventory on an online ad exchange.

The news comes on the same day that Google was rumored to be exploring the sale of the TV set-top box unit of its Motorola Mobility unit.

Conversely, Google is plowing ahead with its Google Fiber experiment, which brings superfast internet access—and possibly pay TV—to people in Kansas City.

The move comes eight months after it signed up Cox Media as a partner, bringing the network to 42 million households. The network included Dish Network, DirecTV, VerizonFiOS, and Viamedia.

Google TV is unaffected.

The death of Google TV ads is a huge victory for the broadcast and cable networks, who are fighting an epic war against the web, which threatens to turn traditional TV viewing int! o the ne wspaper business of the 21st Century.

NBC, for instance, snubbed Google back in 2010 after flirting with the idea of offering inventory via the search giant.

Google TV Ads was the third major attempt to start an online electronic exchange for TV ads, all of which have been rendered extinct by cable and network TV’s refusal to allow any programming inventory to be sold on them. (The other three were SpotRunner, Malibu Media and Walmart.)

Microsoft also beat a retreat after failing to dent the TV business.

The cablers and the nets aren’t stupid: They operate like a cartel, restricting supply of inventory even as demand—and audiences—fall.

Shishir Mehrotra, Google’s vp/product for YouTube and video, gave this explanation:

“… video is increasingly going digital and users are now watching across numerous devices.  So we’ve made the hard decision to close our TV Ads product over the next few months and move the team to other areas at Google.  We’ll be doubling down on video solutions for our clients (like YouTube, AdWords for Video, and ad serving tools for web video publishers).  We also see opportunities to help users access web content on their TV screens, through products like Goo! gle TV.”

Related:

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

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Thursday, August 30th, 2012 news No Comments

If You Think The Mobile Ad Market Is Going To Be Huge You Need To See This

Source: http://www.businessinsider.com/chart-of-the-day-if-you-think-the-mobile-ad-market-is-going-to-be-huge-you-need-to-see-this-2012-6

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

Advertisers have so far been slow to embrace mobile ads. Five years into mobile advertising (we pegged it to 2007), its size and growth far lags behind two comparable mediums, broadcast TV and desktop internet.

Is it unfair to compare mobile advertising to TV and the desktop web? Nope. Smartphones are a media device carried by around 100 million Americans for 16 hours a day.

What is different: there’s no clear strategy for advertising on mobile devices yet. So far most mobile advertising has come from search, which is really just an extension of the desktop. Sellers of mobile ads need to define a clear value proposition if ad spend is ever going to catch up with engagement.

chart of the day mobile ads

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Thursday, June 14th, 2012 news No Comments

Fox, NBC And CBS Are Suing Dish Over A New DVR That Skips Ads

Source: http://www.businessinsider.com/fox-nbc-and-cbs-are-suing-dish-over-a-new-dvr-that-skips-ads-2012-5

Dish Network Satellite Dish Installation

Broadcasters Fox, NBC and CBS sued Dish Network Corp. on Thursday over a service that offers commercial-free TV.

Dish, the nation’s second-largest satellite TV provider, filed a suit of its own seeking a judicial all-clear for its “AutoHop” ad-skipping technology.

Dish said the unique service it launched this month doesn’t violate copyrights and that it is seeing a “groundswell of support from consumers.”

The fight is over a subtle but key question: Whether TV distributors can cut out commercials on consumers’ behalf, or if consumers hold that power alone with their fingers on the remote.

Since May 10, Dish has been advertising a digital video recorder service called “Primetime Anytime” that gives consumers access to the last eight days of prime-time programming from the four major broadcast networks — ABC, NBC, CBS and Fox — with the commercials stripped out. The service, available to Dish’s top-tier subscribers, uses technology called “AutoHop” to deliver the programming ad-free.

In a suit filed Thursday in a Los Angeles federal court, News Corp.’s Fox says Dish’s service is unauthorized and violates a licensing agreement between the two companies.

It says the service is a form of unlicensed video-on-demand because the recordings are kept on a portion of the DVR’s hard drive that is controlled by Dish. Fox only licenses its regular programs to Dish for playback on VOD on the condition that fast-forwarding of commercials is disabled.

If the service isn’t stopped, it “will ultimately destroy the advertising-supported ecosystem” that underpins TV shows, Fox said.

Dish maintains that the service is “user-enabled” and that it is fundamentally no different from how consumers use DVRs today. It filed its suit in a New York federal court.

“Viewers have been skipping commercials since the advent of the remote control,” said Dish’s senior vice president of programming, David Shull, in a statement. “We are giving them a feature they want and that gives them more control.”

Comcast Corp.’s NBCUniversal and CBS Corp. also filed suits against Dish on similar grounds on Thursday.

“Dish simply does not have the authority to tamper with the ads from broadcast replays on a wholesale basis for its own economic and commercial advantage,” NBCUniversal said in a statement.

CBS said in a statement: “This service takes existing network content and modifies it in a manner that is unauthorized and illegal. We believe this is a clear violation of copyright law and we intend to stop it.”

A spokeswoman for The Walt Disney Co.’s ABC declined to comment.

About 40 percent of the 115 million television households in the U.S. have a DVR. Watching programs recorded on a DVR accounted for about 8.4 percent of all TV viewing among adults aged 18 to 34 last year, up from about 7.9 percent in 2010, according to TV ratings and research provider The Nielsen Co.

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Thursday, May 24th, 2012 news No Comments

Source: http://gizmodo.com/5891565/youtube-and-nbc-will-livestream-the-entire-summer-2012-olympics-for-free

YouTube and NBC Will Livestream the Entire Summer 2012 Olympics For FreeFor the first time ever, you’ll be able to watch every single olympic event live. NBC has teamed up with YouTube to livestream more than 3000 hours of coverage from the London 2012 Olympics for free. First the Super Bowl was streamed online and now this!

The Olympics will be streamed live on NBCOlympics.com using YouTube’s infrastructure. The games won’t actually be streamed on YouTube, and given the volume of people who will be trying to watch, it’s a good thing YouTube is tackling the project.

This is a sports junky’s dream. Every four years everyone probably watches popular Olympic events like the 100-meter dash live because the networks actually broadcast them on TV. But if you wanted to catch the live cycling action down at the London velodrome, you were out of luck until now. [NBC via Time]

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Thursday, March 8th, 2012 Uncategorized No Comments

Source: http://lifehacker.com/5882209/five-best-ways-to-stream-live-tv

Five Best Ways to Stream Live TV Whether you’re looking for a way to catch the big game this weekend when you’re away from your living room, or you just like to catch live television when you’re trapped somewhere without either cable or a television, you have plenty of options to help you catch a broadcast on your mobile phone or your computer. Here’s a look at five of the best ways to tune in when you’re on the go.

Earlier in the week we asked how you tune into live television that you’re subscribed to on your mobile device or when you’re not in front of the big screen. You responded, and now we’re back to take a look at the top five, based on your nominations.

Photo by IK’s World Trip.

Five Best Ways to Stream Live TV

Orb/Orb Live

When you need to stream audio or video around the house, to your mobile device, or across the globe when you’re away from home, Orb can certainly deliver. We mentioned Orb several times, and it’s still a great way to stream your media from your computer to other devices in your home, or, if you’re willing to pay for an Orb appliance to connect to your cable box or HTPC, stream live TV or recorded TV to any other device on or off of your home network. Orb supports video up to 720p, and gives you the flexibility to watch live sports, prime time TV shows, or anything else that’s currently airing in your living room on your mobile phone, tablet, or laptop over Wi-Fi, 3G, or 4G when you can’t be in the living room to enjoy it. Pricing varies depending on whether you need hardware (between $79-$99 for the set-top box) to connect to your TV and home network, or you already have a TV tuner in your HTPC (the Orb Live and Orb Caster software are both free, but the mobile apps are $9.99.)


Five Best Ways to Stream Live TV

Slingbox

Where other live TV streaming solutions offer complexity, Slingbox offers elegant simplicity. The Slingbox from Sling Media is a set-top box that connects to your TV and your cable or satellite receiver that makes it easy for you to effectively log in to your TV at home and watch live TV on your computer or mobile device as though you were sitting in front of your TV. You can change channels, browse TV listings, and even set your home DVR to record TV that you won’t make it home in time to watch. The Slingbox comes in two flavors, the Slingbox Solo and the Slingbox Pro-HD (which predictably supports HD and additional devices connected to it) and will set you back $179.99 to $299.99 (not including extended support options). You’ll also need to drop $29.99 for the SlingPlayer app to control your Slingbox from your smartphone or tablet, but the price buys you one of the most feature-rich and hassle-free live TV streaming solutions on the market.


Five Best Ways to Stream Live TV

EyeTV

Elgato’s EyeTV line of TV tuners and live TV software were, for a long time, the only option for Mac users who were looking for an easy way to use their Macs as TV tuners or HTPCs. They’re not the only options anymore, but they’re certainly one of the best, and if you plug a TV source in to an EyeTV and then the EyeTV into your Mac via USB, you want watch live TV right there on your computer screen. Combine an EyeTV tuner or DVR with the EyeTV app on your mobile device, and you can stream live or pre-recorded TV on your mobile device when you’re out of the house. The EyeTV app will set you back $4.99 in the iTunes App Store for any iOS device, and the tuners vary in price from $99 to $199 depending on whether you need a DTV tuner, a DTV and HD tuner, a tuner with a DVR inside, or a Wi-Fi enabled tuner that can wirelessly stream TV to other devices in your home.


Five Best Ways to Stream Live TV

Vulkano Flow Box

The Vulkano Flow may not be one of the most well known set-top tuners on the market, but it’s definitely one of the most powerful. For $99.99, the Vulkano Flow is an easy to install and set up device that connects to your cable or satellite tuner, supports HD video, and your home network to allow you to wirelessly watch live TV on your iOS or Android device on your home network or when you’re away via 3G or 4G. You get complete control over your home TV, so you can switch channels, browse a built-in programming guide (that you don’t have to pay extra to view), and even connect to other video inputs like a DVR or HTPC and control that as well. Vulkano offers desktop players for Mac OS and Windows (Free), and mobile players for iOS, Android, and BlackBerry ($12.99.)


Five Best Ways to Stream Live TV

Hauppage WinTV

Hauppage is an old name in TV tuners, and the company is still going strong by offering a range of products to HTPC enthusiasts who want to build their own devices to stream, save, and watch live and recorded television and to people who would rather buy a set-top box to handle the streaming for them. Those of you who nominated the WinTV mentioned that you can easily install a WinTV tuner in your HTPC and download the WinTV application on your HTPC and iOS or Android device to stream TV from your HTPC to your device. Pricing varies depending on which tuner you’d like, whether you want HD video, and whether you want an internal or USB tuner to install at all or you’d just prefer a set-top box like the Hauppage Broadway ($199), but the WinTV Extend app you’ll need to stream from your Tuner will set you back $9.95, and the mobile apps are free (although they only support Wi-Fi.)


Now that you’ve seen the top five, it’s time to put them to an all out vote for the winner.

What’s The Best Method to Stream Live TV?

Honorable mentions this week go out to streaming TV sites like Justin.tv, which many of you said you use to stream your own TV shows to the web so you can catch them when you’re away from home, and to The NFL’s website, which many of you noted is indeed streaming the big game on their own. Finally, since we mentioned that the Department of Homeland Security had shut down FirstRowSports‘ primary domain, many of you made note of the fact that the site is still up and running on a different URL.

Have a favorite method that didn’t get the nominations needed to make the top five? Want to make a case for it, or for your favorite of the nominees above? Sound off in the comments below.

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Sunday, February 5th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5880483/its-illegal-to-talk-about-the-super-bowl

Ever have the joy of describing the winning touchdown of the big game to that one friend who missed out on the broadcast? According to the NFL, such descriptions are a violation of copyright. Listen closely right before the commercials and you will find yourself being told that not only are unauthorized reproductions a no-no, but so are “…descriptions and accounts of the game.” What?? Apparently talking about something is akin to stealing it in the eyes of some broadcasters. Fortunately, according to the folks at publicdomainsherpa.com, media owners exaggerate copyright claims all the time, and alas, “facts aren’t copyrightable.” The gods of common sense prevail.

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Monday, January 30th, 2012 Uncategorized No Comments

TV broadcasters hope to dominate the second screen with ConnecTV

Source: http://www.engadget.com/2011/11/19/tv-broadcasters-hope-to-dominate-the-second-screen-with-connectv/

ConnecTV on an iPad

No one has quite figured it out yet, but there seems to be little doubt that tablet devices have their place on the couch to serve as a second screen while American’s enjoy their favorite past time — watching TV. In addition to many independent startups we’ve discussed in the past, the old guard, that already owns most of broadcast TV stateside, has a startup of its own called ConnecTV. In development for two years already, ConnecTV is currently in beta and has the hopes to go live in January. The idea is of course to put what you might want to see on your second screen while you watch the main action on the big screen. This includes sports scores, statistics, as well as what your friends may or may-not be saying on Twitter or Facebook — and of course advertising. We’d be shocked if most tablet owners weren’t already using their slate in front of the TV and can imagine how many more might if there was a great app that brought it all together.

TV broadcasters hope to dominate the second screen with ConnecTV originally appeared on Engadget on Sat, 19 Nov 2011 05:35:00 EDT. Please see our terms for use of feeds.

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Saturday, November 19th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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