broadcasters

drag2share: The Rise of Social TV: How Social Media Is Amplifying TV Advertising

source: http://feedproxy.google.com/~r/businessinsider/~3/bPtoyw2EUY0/social-media-amplifies-tv-advertising-2013-8

bii_socialtv_simultaneous

Research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity.

TV industry players and TV-focused marketers realized they could piggyback on this new consumer habit. The idea was not to compete with social media, but to use it so that televised shows, events, and ad campaigns won more audience and audience participation.

Social TV is how these ideas are being made tangible.

In a new report from BI Intelligence, we define what social TV is, analyze the most important so! cial TV trends, examine the audience for social TV, detail how social TV is forcing broadcasters and advertisers to rethink their strategies, and look at how data vendors are slicing and dicing all that TV-linked social chatter.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , ,

Tuesday, August 20th, 2013 news No Comments

Nielsen study shows connection between TV ratings and Twitter activity

Source: http://www.engadget.com/2013/08/06/nielsen-study-shows-connection-between-tv-ratings-and-twitter-ac/

DNP Nielsen study links TV ratings with volume of related tweets

In recent years, social media has altered the way we interact with each other, and according to a Nielsen study released today, it’s also changing the way we consume media. While it may sound like a common sense conclusion to anyone who witnessed the storm of tweets surrounding the SyFy phenomenon Sharknado, Nielsen has uncovered a statistical link between what people tweet and what people watch. Basically, the more people tweet about a particular show, the more people will watch it. Likewise, the higher a program’s viewership, the more likely people are to discuss it on Twitter in real time. Certain types of programming — reality TV, comedies and sports — showed a higher percentage of ratings changes influenced by social media, while things like scripted dramas showed a smaller but still noticeable uptick. The times are a-changin’, and studies like this one are bound to inspire broadcasters and advertisers to change with them.

 

Tags: , , , , , , , , , , , , ,

Tuesday, August 6th, 2013 news No Comments

drag2share: How Social Media Is Being Used To Make TV Advertising More Efficient And Effective

source: http://feedproxy.google.com/~r/businessinsider/~3/g_PmK7cQsrU/social-media-tv-advertising-efficient-2013-6

Jun 14, 2013

bii_socialtv_whilewatchingResearch has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity.

TV industry players and TV-focused marketers realized they could piggyback on this new consumer habit. The idea was not to compete with social media, but to use it so that televised shows, events, and ad campaigns won more audience and audience participation.

Social TV is how these ideas are being made tangible.

In a new report from BI Intelligence, we define what social TV is, analyze the most important social TV trends, examine the audience for social TV, detail how social TV is forcing broadcasters and advertisers to rethink their strategies, and look at how data vendors are slicing and dicing all that TV-linked social chatter.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , ,

Friday, June 14th, 2013 news No Comments

CBS tries multi-stage syndication for The Good Wife on Amazon Prime, Hulu Plus and TV

Source: http://www.engadget.com/2013/03/14/cbs-tries-multi-stage-syndication-for-the-good-wife/

CBS tries multiplatform syndication for The Good Wife on Amazon, Hulu Plus and TV

Almost by definition, TV syndication in the modern era leads us to wonder just where and when we’ll get to see a show online. For CBS’ The Good Wife, streaming on third-party services will be a cornerstone of an uncommon, multi-step syndication strategy that puts the internet first. The drama will be available for Amazon Prime Instant Video subscribers starting March 14th, expanding beyond its existing availability for purchase. Hulu Plus members, meanwhile, will get their own turn at streaming in September. Traditional TV will still be around, but it’s notably pushed to the back of the queue — Hallmark won’t have airing rights until January 2014, and most other broadcasters will be denied until a year after Hulu. The new approach another sign that CBS’ one-time cold shoulder to some forms of digital distribution is growing warmer and warmer.

Filed under: , , ,

Comments

Tags: , , , , , , , , , , , , , , ,

Thursday, March 14th, 2013 news No Comments

Nielsen ratings expand definition of TV households to include internet-only viewers

Source: http://www.engadget.com/2013/02/21/nielsen-ratings-expand-definition-of-tv-households-to-include-in/

The Nielsen Company has monitored TV audiences since 1950, but soon it will expand that definition from solely households with antenna, cable or satellite access, but also those that have dropped those options but still get video over the internet. Reflecting the changing times, the move was first noted by The Hollywood Reporter and confirmed later by company executives to the New York Times and LA Times. Nielsen hinted at changes two years ago when TV ownership dropped for the first time in decades, which may turn around since the new definition includes viewers with internet-connected TVs, and could go further to include viewers with just a tablet or laptop. According to senior VP Pat McDonough, that means views over services like Aereo can be counted, since they still contain advertisements, which is what broadcasters rely on the ratings for, unlike ad-free Netflix or Hulu streams with different ads. Because of that, it seems unlikely the change will boost the numbers of internet darlings like Community or Arrested Development, but we can dream, right?

Filed under: , ,

Comments

Source: The Hollywood Reporter, LA Times, NYT

Tags: , , , , , , , , , , , , , , ,

Friday, February 22nd, 2013 news No Comments

Top 100 brands see huge growth in Google+ and YouTube in 2012

Source: http://econsultancy.com/us/blog/62071-top-100-brands-see-huge-growth-in-google-and-youtube-in-2012

In the past year, we’ve seen three quarters of the top 100 brands establish active profiles on Google+ and their customers have followers. These brands now have 20.9 million fans which is a growth of 9400% since December 2011 when only 222,000 followed them collectively.

But this growth isn’t that widespread across the hundred. In fact, the top ten brands on Google+ account for four out of five followers (78% of the total top 100 fans) which is 16.3 million followers. Four out of ten of these are big automotive brands including BMW, Mercedes-Benz, Nissan and Porsche, who are definitely taking advantage of the visual nature of Google+ (click on the image to the left to enlarge).

In the last year, there’s also been a marked improvement of Google+ pages showing in – surprise, surprise – Google search results from 0% to 20% in 2012. Obviously the marked improvement in followers and results have been due to major brand adoption and 25% of the top 100 integrating Google+ into their home page.

Youtube on the other hand, is continuing to grow into the brand space, slowly shedding itself of the rapid association with cat videos. 87% of the top brands have their own YouTube channel and collectively the top 100 have had over 3.15 billion views of their videos.

As you can see in the chart above, Red Bull, Google and Apple lead other brands in terms of subscribers and as YouTube makes the move to paid subscriptions, we’re sure to see even more broadcasters and brands follow.

Are you surprised by the numbers? What do you see happening with Google+ and YouTube and big brands in the coming year?

Tags: , , , , , , , , , , , , , , ,

Saturday, February 9th, 2013 news No Comments

Source: http://gizmodo.com/5880483/its-illegal-to-talk-about-the-super-bowl

Ever have the joy of describing the winning touchdown of the big game to that one friend who missed out on the broadcast? According to the NFL, such descriptions are a violation of copyright. Listen closely right before the commercials and you will find yourself being told that not only are unauthorized reproductions a no-no, but so are “…descriptions and accounts of the game.” What?? Apparently talking about something is akin to stealing it in the eyes of some broadcasters. Fortunately, according to the folks at publicdomainsherpa.com, media owners exaggerate copyright claims all the time, and alas, “facts aren’t copyrightable.” The gods of common sense prevail.

Tags: , , , , , , , , , , , , , , , , , , , , ,

Monday, January 30th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing