Bronx

A Real Quick Note On How Uber Is Doing It All Wrong In New York

Source: http://www.businessinsider.com/a-real-quick-note-on-how-uber-is-doing-it-all-wrong-in-new-york-2012-10

maya uber

Johnnie Manzari recently wrote about Uber, the app that lets you summon a town car taxi in a blog post.

He wrote:

Travis Kalanick, the CEO of Uber, was asked by a female friend why someone in New York City would use Uber when taxis were readily available. He replied “Why do you have a Louis Vuitton purse and not keep your things in a paper bag?”

Kalanick is wrong.

The only reason to use a black car in New York is that is raining, or that you are in an outer-borough, where there are no yellow cabs.

For example, black cars are a big business where I live, in Washington Heights.

On a Saturday night, for example, people call up dispatchers on their cell phones and get a black car to go out to dinner or whatever.

At the local movie theaters, black cars are constantly dropping people off. The famous Arthur Avenue in The Bronx is lined with them.

Anyway, Uber is missing out big time on this business.

If you open the app up in the Bronx or even way uptown where I am, it tells you there are no cars available.

That’s silly.

It should quit focus on being a fancy brand, and try to be something useful instead.

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Tuesday, October 2nd, 2012 news No Comments

These Time Magazine Covers Explain Why Americans Know Nothing About The World

Source: http://www.businessinsider.com/these-time-magazine-covers-explain-why-americans-know-nothing-about-the-world-2011-11


It’s not news that Time magazines uses different covers for its different regional editions, but it’s only when you gather them all together — so you can see what Europe and Asia read in Time compared to what Americans read in Time — that it becomes clear how insular the U.S. edition of Time is.

If you live abroad, the current edition of time features a dramatic picture of an Arab rebel wearing a gas mask under the headline “Revolution Redux.” In America, we got “Why anxiety is good for you”:

time magazine covers

Hmm.

Publishing ain’t easy, of course. Editors need to pick what sells (and what sells advertising). There are good reasons why the U.S. audience won’t be as interested in Tintin as Europe’s would be, which explains why Tintin dominated the foreign Time covers on Oct. 31. In the U.S., to Time’s credit, that edition featured “The China Bubble,” a piece about whether economic growth in the East is sustainable.

That laudable example aside, however, this collection of recent Time covers does make us Americans look like we’re just not that interested in the rest of the world.

While the rest of the world gets a thoughtful piece about Islam, the U.S. gets … chores!

Cold Turkey

Turkish prime minister Recep Tayyip Erdo─čan may be the key democratically elected Muslim leader who stands at the crossroads between East and West, but hey! What about these inventions?!

Mom liked them best …

The Nov. 14 editions were soft features in all regions, but American exceptionalism was alive and well.

See the rest of the story at Business Insider

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Monday, November 28th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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