go-Digital Blog on Digital Marketing

American Express cardholders can now buy goods by tweeting special hashtags

Source: http://www.engadget.com/2013/02/12/american-express-sync-twitter-buy-products/

If driving to a store and waving your phone by a terminal puts too much sweat on your brow, American Express has launched a new way to part with your money in exchange for physical goods that’s even more effortless. Since last year, Amex Sync has let American Express cardholders earn discounts in return for posting tweets including hashtags about certain products, and now it’s letting them buy things just by tweeting special hashtags. After signing up for the service, users can send out a tweet with a hashtag such as #BuyAmexGiftCard25, reply to the @AmexSync account to confirm their purchase and wait for the package to arrive via free 2-day shipping. As of now, the outfit is offering a $25 American Express gift card for $15, but will being offering up new products, ranging from a Kindle Fire HD to an Xbox 360, with sweetened prices starting February 13 at noon EST. Not a Twitter user? According to AllThingsD, Leslie Berland, Amex’s SVP of digital partnerships and development, says the solution will head to the likes of Facebook and other platforms at some point as well.

Filed under: Internet

Comments

Via: The Verge, AllThingsD

Source: American Express (1), (2)

Tags: AllThingsD, american express, american express gift card, amex, Berland, brow, cardholders, express gift card, partnerships, platforms, sweat, sync, tweet, Verge, Xbox, xbox 360