building

Caterina Fake Launches Pinwheel, Which Lets You Leave Notes Around The World

Source: http://www.businessinsider.com/caterina-fake-launches-pinwheel-which-lets-you-leave-notes-around-the-world-2012-2


Caterina Fake

Caterina Fake, who previously cofounded Flickr and Hunch, has launched a new startup called Pinwheel, which lets you leave vitrtual notes around the world.

She announced the launch on her personal blog earlier today.

Enter the Internet of things, where you can choose to follow people, places or things. The notes you leave can be private, or you can share them with everything and everybody. 

The possibilities seem endless.

For instance, Fake shared a note she wrote for her friend Lauren:

note

Perhaps this would be a more useful note when you’re roaming around town: “Find me a Nearby Toilet NOW.” 

That seems to be coming soon: Fake wrote on her blog that she plans on building out a notification system so you can get pinged when someone you follow sends out a note.

We knew last year that True Ventures, SV Angel and her fund, Founder Collective, invested.

As far as making money, Fake is betting on selling sponsored notes.

The site is still in private beta — you can sign up here for an invite to try out the web and mobile app. The iOS version is coming up next.

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Friday, February 17th, 2012 news No Comments

Google is The Least Diversified Business In Tech (GOOG, AAPL, MSFT, EBAY)

Source: http://www.businessinsider.com/chart-of-the-day-google-is-the-least-diversified-business-in-tech-2012-2

We love this chart from Dan Frommer at SplatF.

He calls it the “Eggs In One Basket” index, because it charts out the largest source of revenue as a percentage for all the major tech companies. (Profits would be a different story altogether.)

Google gets over 90% of its revenue from one source: Advertising. The next closest is Amazon with product sales. But, Amazon’s product sales are a mix of goods, so it’s not exactly the same as relying on just advertising.

For now, this isn’t a big problem for Google. The online ad market is still growing, and Google can capture a lot of the market. But, if things were to change, or advertising were to slow down, then look out.

What’s incredible about this chart is how diverse Microsoft is from a sales perspective. Its most dominant business group, Office, only accounts for 30% of sales. Read more on the chart from Frommer here →

chart of the day, revenue source by percentage for tech companies, feb 13 2012

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Tuesday, February 14th, 2012 news No Comments

Source: http://gizmodo.com/5882542/new-york-citys-energy-consumption-mapped-out-building+by+building

New York City's Energy Consumption Mapped Out, Building-by-BuildingConvinced you’re more environmentally aware than your neighbors? Now you can find out: scientists have mapped the entire energy use of New York City, building by building.

The interactive map, created by Bianca Howard, a PhD student in mechanical engineering at Columbia University, uses publicly available data to work out which buildings are using the most energy and how they are using it. Then, it displays the energy use on a color-map. Howard’s PhD supervisors, Professor Modi, explains:

“While discussions frequently focus on electricity use, homes in New York City, whether a townhouse or a large apartment building, use far more energy in form of heat rather than electricity. Nearly all of this heat is obtained from heating oil or natural gas. In addition, current electricity distribution infrastructure in many urban areas relies on large amounts of electricity brought in from outside the city, making it difficult to support increased future use without requiring significant investment of resources and funds. We are looking at ways we can address both these issues-reducing our heating bills and increasing local electricity generation capacity.”

The resulting interactive map is great fun to play around with, allowing you to see how energy use is split down between electricity, space heating and cooling, and water heating. The best bit is that, as mentioned, its detail lets you study energy use down to the scale of individual buildings. You can play around with the map here. Every city needs something like this. [Columbia Engineering via Boing Boing]

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Monday, February 6th, 2012 Uncategorized No Comments

Superbowl Ads Already Aired Before Superbowl 46

Source: http://adage.com/article/special-report-super-bowl/super-bowl-commercials-released/232442/

AMERICAN HONDA MOTOR

Honda: 'Matthew's Day Off' Super Bowl spot
Honda: "Matthew's Day Off"
RPA , Santa Monica
Acura: 'Transactions' Super Bowl spot
Acura: "Transactions"
RP& , Santa Monica

AUDI OF AMERICA

Audi: 'Vampire Party' Super Bowl spot
Audi: "Vampire Party"
Venables , Bell & Partners, San Francisco

CAREERBUILDER

CareerBuilder: 'Business Trip'
CareerBuilder: "Business Trip"
In-house

CARS.COM

Cars.com: 'Neck'
Cars.com: "Neck"
DDB, Chicago

CENTURY 21

Century 21: 'Smarter. Bolder. Faster.'
Century 21: "Smarter. Bolder. Faster."
Red Tettemer & Partners, Philadelphia

COCA-COLA

Coca-Cola: 'The Catch'
Coca-Cola: "The Catch"
Wieden & Kennedy, Portland, Ore.
Coca-Cola: 'Superstition'
Coca-Cola: "Superstition"
Wieden & Kennedy, Portland, Ore.
Coca-Cola: 'Arggghhh'
Coca-Cola: "Arggghhh"
Wieden & Kennedy, Portland, Ore.

DANNON

Oikos Yogurt: 'The Tease'
Oikos Yogurt: "The Tease"
Poptent, Y&R

E-TRADE

E-Trade: 'Fatherhood'
E-Trade: "Fatherhood"
Grey, New York

GENERAL ELECTRIC

GE: 'Building Something Big in Louisville'
GE: "Building Something Big in Louisville"
BBDO , New York
GE: 'Power and Beer'
GE: "Power and Beer"
BBDO , New York

GENERAL MOTORS

Cadillac: 'Sneak Peek'
Cadillac: "Sneak Peek"
Fallon , Minneapolis
Chevy: 'Happy Grad'
Chevrolet: "Happy Grad"
(Consumer-Generated)
Chevy: 'Stunt Anthem'
Chevrolet: "Stunt Anthem"
Goodby , Silverstein and Partners
Silverado: '2012'
Silverado: "2012"
Goodby , Silverstein and Partners

GODADDY.COM

GoDaddy.co: 'Body Paint'
GoDaddy.co: "Body Paint"
In-house
GoDaddy.com: 'Cloud'
GoDaddy.com: "Cloud"
In-house

H&M

H&M.com: 'David Beckham'
H&M.com: "David Beckham"
In-house

HISTORY CHANNEL

History Channel: 'Swamp People: This Is Your Boss'
History Channel: "Swamp People: This Is Your Boss"
In-house

HYUNDAI

Hyundai: 'Think Fast'
Hyundai: "Think Fast"
Innocean
Hyundai: 'Cheetah'
Hyundai: "Cheetah"
Innocean

KIA MOTORS AMERICA

Kia: 'A Dream Car. For Real Life'
Kia: "A Dream Car. For Real Life"
David & Goliath, Los Angeles

PEPSICO

PepsiMax: 'Check-Out'
PepsiMax: "Check-Out"
TBWA /Chiat/Day
Pepsi: 'Kings Court'
Pepsi: "King's Court"
TBWA /Chiat/Day

SKECHERS

Skechers: 'Go Run'
Skechers: "Go Run"

TELEFLORA

Teleflora: 'Give and Receive'
Teleflora: "Give and Receive"
In-house

TOYOTA MOTOR SALES U.S.A.

<a href='http://adage.com/directory/toyota-motor-corp/286' class='directory_entry' title='Ad Age Directory'>Toyota Motor Corp.</a>: 'Reinvented'
Toyota : "Reinvented"
Saatchi & Saatchi, Los Angeles
Lexus: 'The Beast'
Lexus: "The Beast"
Attik, Team One

VOLKSWAGEN

Volkswagen : 'Dog Strikes Back'
Volkswagen : "Dog Strikes Back"
Deutsch , Los Angeles


Augustine Fou, PhD
646-867-0826 Google Voice

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Sunday, February 5th, 2012 news No Comments

Watch This Earthquake-Proof Desk Easily Shrug Off a 2,000 Pound Block [Video]

Source: http://gizmodo.com/5877608/watch-this-earthquake+proof-desk-easily-shrug-off-a-2000-pound-block

I don’t live in a high risk area for deadly tremors, but after watching this earthquake-proof table easily survive having a 2,200 pound block dropped on it, I think I still want one for my office—just in case.

The table was designed by Ido Bruno and Arthur Brutter primarily for use in schools. Students are typically taught to hide under their desks in the event of an earthquake, but most desks aren’t designed to support the weight of all the debris were the building to collapse. Which is clearly demonstrated in this video when they drop just a 1,000 pound weight on a traditional desk and it’s immediately pancaked.

Watch This Earthquake-Proof Desk Easily Shrug Off a 2,000 Pound BlockIn addition to providing a safe haven for students, the desk’s supporting structure is designed in such a way that it also provides several escape routes depending on how debris has fallen. It’s also light enough to be lifted by just two students, and is built with durable but inexpensive materials so it’s actually affordable for a school to purchase en masse. Now it’s not available just yet, but based on these tests being conducted at the Structural Engineering department at Padua University in Italy, it shouldn’t have much trouble getting approved for sale. [designboom]


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Friday, January 20th, 2012 news No Comments

You Probably Can’t Tell the Difference Between This and a Theater Projector [Video]

Source: http://gizmodo.com/5875000/sonys-4k-home-projector-eyes+on-you-probably-cant-tell-the-difference-between-this-and-a-theater-projector

Sony's 4K Home Projector Eyes-On: You Probably Can't Tell the Difference Between This and a Theater ProjectorSony’s 4K projector was first announced last year, but they have the thing on display at CES this year. After getting to zone out in a pitch black room where the projector blasted the new Spider Man trailer at full resolution on a 182-inch screen, I’m sold on the idea.

What makes 4K exciting for the home is that it provides a sharp image for large display sizes. 1080p video is great on a 60-inch TV, but it’s not quite as amazing when you try to project a 100-inch image on a wall. But 4K is made for screens exceeding 100 inches. So how did it look? While watching the trailer, I swore I had just paid $75 for a movie ticket and a small popcorn.

Colors were rich and bright. Nothing was washed out. Small details, like wrinkles on people’s faces or textures on a building were sharply defined. I go watch movies because I love the large screen experience. If I had one of these things, I probably wouldn’t go to the movies anymore.


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Wednesday, January 11th, 2012 news No Comments

Here’s A Sneak Peek At Netflix’s First Big Bet On Original Programming (NFLX)

Source: http://www.businessinsider.com/netflix-original-series-lilyhammer-2012-1


Netflix has been talking up their new original programming quite a bit, and now they’ve actually released some footage.

“Lilyhammer” tells the story of an East Coast mobster, played by “The Sopranos” actor Steven Van Zandt, who’s relocated to a small town in Norway as part of the witness protection program.

Unlike most TV shows, you’ll be able to see all eight episodes of “Lilyhammer” at once — Netflix is putting the whole series online February 6.

This seems to be a risky strategy: shows often build buzz over the course of the season, especially with a new series, and if “Lilyhammer” doesn’t catch on immediately it could have a hard time building viewership.

Netflix might be counting on a viral audience, with subscribers passing it between each other and telling their friends they need to see it. If that’s the case, it better be good.

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Tuesday, January 3rd, 2012 news No Comments

John Bell, Managing Director, Oglivy 360

Source: http://blog.compete.com/2011/11/14/digital-cmo-series-john-bell-managing-director-oglivy-360/

“Even Social Media needs brand management.”

At the 2011 Digital CMO Summit, John Bell, Managing Director at Ogilvy 360 shared his thought provoking presentation – Overcoming the CMO’s Dilemma. John discussed a number of key questions and challenges that CMO’s are facing as brands begin to move from experimentation into operationalizing” social media.  It’s not as simple as senior marketing executives finally “getting it.” CMOs and their immediate teams are faced with some organizational issues, capability gaps, and the unforeseen consequences of embracing social media marketing and communications. Below are the 7 big challenges that must be overcome in order to reap the largest business value from social media:

1. Challenge: The Curse of the Channel Mindset

Solution: Plan around owned, earned and paid ‘engagement’
____________________________________________________________

2. Challenge: Understanding what to value

Solution: Adopt a new model that values behavior
____________________________________________________________

3. Challenge: Uncontrolled growth

Solution: Social Brand Management
____________________________________________________________

4. Challenge: What do I do with my Web site

Solution: Develop a content strategy
____________________________________________________________

5. Challenge: Assigning the right roles

Solution: Form a “center for excellence”
____________________________________________________________

6. Challenge: Building knowledge and capacity

Solution: Train, train, train
____________________________________________________________

7. Challenge: How else does social media drive value?

Solution: Develop a social business strategy
____________________________________________________________

Hear from John as he discusses the 7 big challenges and more on the CMO’s Dilemma on the Compete YouTube Channel.

About John: John Bell, managing director at Ogilvy, developed and leads 360° Digital Influence, the world’s largest, award-winning network of social media strategists, with team members in more than 27 countries. Bell and his team have designed integrated social media strategy and programs for B2B and B2C businesses as diverse as Unilever, American Express, Dupont, LG, and Lenovo. Bell has also received recognition for his enterprise social media strategy for The Ford Motor Company.


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Thursday, November 17th, 2011 news No Comments

Developers Are Excited About The Kindle Fire (AMZN, AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-kindle-fire-developer-interest-2011-11


Before the Kindle Fire even hits the market, it is drawing considerable interest from developers, according to an IDC poll of 2,160 developers.

The Fire is second behind the Galaxy Tab as the Android tablet developers are most interested in doing work for. Not a huge endorsement considering how weak the Android tablet app market is, but IDC says the level of interest is equal to what Apple had with the iPad pre-launch.

If the Amazon is going to have a long term life in the tablet market, it’s going to need developers building apps for its tablets.

chart of the day, sai, precent of developers interested interested in building apps for andorid devices, nov. 12 2011

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Monday, November 14th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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