The total spending figures may actually underestimate growth, as Kantar’s online spending estimates only include display advertising, which the report says increased by 4.1% for the quarter. (Given the recent growth trajectory of online ad spending, it’s more likely that online ad spending growth was somewhere in the double digits.)
Search advertisers must meet consumers where they conduct their web activity
As smartphones and tablets play an increasingly dominant role in consumers’ daily web activities, advertisers are putting more dollars to paid search ads on the devices. According to Q2 2013 research from digital marketing solutions company IgnitionOne, US mobile paid search spend more than doubled year over year on both smartphones and tablets. By comparison, total search spend was up only 7% over Q2 2012.
Tablets saw a slightly bigger bump in spending and delivered impressions, but smartphones grew more robustly in terms of clicks, as more users tapped on paid search links on their phones. In keeping with this, the cost-per-click (CPC) on smartphones got cheaper, down by 13%, while tablets’ CPCs were up 13%.
There are some caveats on this one which we’ll get to, but Apple had a really good holiday quarter compared to its rivals.
comScore reports Apple had 37.8 percent of the U.S. smartphone market for the three months ending in January. Samsung, meanwhile, had 21.4 percent of the market. Apple’s market share was up 3.5 percent compared to the three months ending in October. Samsung was up 1.9 percent.
As for the iOS versus Android market share battle, Apple was 37.8 percent versus 52.3 percent for Android. Apple was up 3.5 percent, while Android was actually down 1.5 percent.
This is good news for Apple, but as we said there are caveats:
Apple does very well in the U.S. It does not do as well elsewhere in the world.
The holiday period was when Apple really launched the iPhone 5. Samsung, meanwhile, was selling the Galaxy S III, an older smartphone model. It only makes sense for Apple to! experie nce a bump in this period.
We’ll see how Apple holds up over the next three to six months as the hype of the iPhone 5 dies off and the hype for the Galaxy S IV cranks into gear.
All that said, considering the Samsung buzz, you would have thought it was killing Apple. These numbers show that Apple can still hold its own.
The bigger picture for Apple and Samsung on all of this is that the U.S. market, and other developed markets, is not going to generate the same growth, and thus profits in the near term aren’t going to be as robust.
According to the survey, 78 percent of likely voters polled had positive views of the way that the president has handled the “super storm” – a number that includes two-thirds of Romney’s supporters. In contrast, just 44 percent of those surveyed had a net positive view of how the Republican candidate responded to the storm.
The chart below breaks down those results:
It is too early to tell, however, if that support for Obama will affect his overall standing in the race. The results of the four-day tracking survey include only one night of interviews with voters after the storm hit, so we will have to wait for Thursday and Friday’s results to see if the storm has any real effect on the dynamics of the presidential race.
Overall, Obama and Romney are tied, 49% to 49%, among likely voters. Those numbers are consistent with the rest of the poll’s results, which have shown the race between one point since daily tracking began on October 18.
In Insert Coin, we look at an exciting new tech project that requires funding before it can hit production. If you’d like to pitch a project, please send us a tip with “Insert Coin” as the subject line.
If you’ve ever thought “Hey, my internet is pretty slow, maybe I can get a second line and combine them into one big, zippy connection!” then you’re not alone — those of us who are broadband-deprived need all the help we can get. But a quick tour through Google will show you the difficulty of doing that process, called “bonding,” at home. So, Connectify has proposed Dispatch, software that lets you easily combine your WiFi, ethernet and 3G/4G into a single, fat pipe, at a reasonable cost. The company brings along wireless sharing know-how from its Hotspot product to the project, and promises that with every connection you combine, you’ll get a corresponding bump in throughput. Also, the system will automatically failover to a good connection if one goes on the fritz, and even switch automatically between WiFi and 3G/4G to maximize speed and save money.
To prove the tech, the company combined all the available open WiFi networks in a neighborhood along with a tethered Verizon mobile phone, and were able to create an impressive 85Mbs connection, as the video below the break shows. So far, Connectify ha! s vacuum ed up $30K for Dispatch toward the $50K objective, with about two weeks left. So, if you’re desperate for more speed, or just want to trump your neighbor’s bandwidth by stealing his WiFi and melding it with your ADSL, check the source to see how to pledge.
Filed under: Internet
Insert Coin: Connectify Dispatch lets you put all your internets together into one big internet (video) originally appeared on Engadget on Thu, 23 Aug 2012 14:47:00 EDT. Please see our terms for use of feeds.
The Average Selling Price (ASP) of Apple’s iPad has fallen more than $100 in the past year.
The iPad’s ASP has dropped significantly since it was first introduced, which is not surprising, but it appears Apple wasn’t able to produce a bump in the ASP this year by introducing a new model, the way it did last year.
The iPhone’s ASP, on the other hand, has been remarkably stable since the beginning of 2009, despite Apple’s introduction of lower-cost options. The disparity probably reflects the relative maturity of the smartphone market versus the tablet market, where Apple is starting to shed its near-total dominance.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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