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These Timelines Break Down Every Facebook, Twitter And LinkedIn Acquisition Ever

Source: http://www.businessinsider.com/these-timelines-break-down-every-facebook-twitter-and-linkedin-acquisition-ever-2012-10

zuckerberg money

Everyone remembers when Facebook bought Instagram for a headline-friendly billion dollars last April. But what about the 10 companies it acquired after that? Or the 29 prior?

The social media landscape is in such a constant state of flux that it’s sometimes hard to remember who did what when.

The Interactive Advertising Bureau (IAB) and The Jordan, Edmiston Group Inc (JEGI) teamed up to take snapshots of what the social media ecosystem looks like right now.

Among other things, its report also breaks down the acquisition timelines for major digital players, including Facebook, Twitter, LinkedIn, Salesforce, and Google.

Facebook’s acquisition timeline:

According to the report, “Facebook has acqui‐hired talented staff f! rom a nu mber of companies in addition to its traditional M&A, focusing on enhanced content sharing/discovery (FriendFeed, Face.com), IP (Tagtile), location awareness (Gowalla), ecommerce/gifts (Karma) and mobile (Glancee, Lightbox).” 

Furthermore, Facebook is known to scoop up its competition for hefty chunks of change. When threatened by Instagram in the image and mobile space, Facebook bought the start-up for a cool billion dollars.

Twitter’s acquisition timeline:

Twitter’s acquisitions help boost user experience and its ad-based business model.

The report notes that “areas of interest include keyword bidding, social marketing automation, geo‐targeted ads, and social analytics,” which is reflected by recent buys.

LinkedIn’s acquisition timeline:

LinkedIn acquired SlideShare, a company that allows users to easily share business documents and presentations, for $119 in May 2012. Apart from that, LinkedIn’s acquisitions “have typically focused on tuck‐ins and tend to acquire businesses that are pre‐revenue.”

See the rest of the story at Business Insider

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Monday, October 22nd, 2012 news No Comments

Mobile Advertising Revenues Are Rising Like Crazy

Source: http://feedproxy.google.com/~r/businessinsider/~3/jMktwdR0_Sk/report-mobile-advertising-revenues-are-going-crazy-2012-10

Mobile advertising is on fire.

According to a report released today by the Interactive Advertising Bureau, mobile ad revenues have increased by 92 percent in the last year, rising from $344 million in Q2 2011 to $661 million in Q2 2012.

Digital advertising revenues had an increase of 14 percent in the first six months of 2012, growing from $14.9 billion in 2011 to $17 billion in Q2 2012. Although it’s interesting to note that 73 percent of digital advertising dollars are spent by 10 ad-selling companies, and the remained is spread across approximately 75 other companies.

In spite of the rapid growth of digital and mobile advertising, it’s search that’s on top, accounting for 47 percent total digital revenues, totaling $4.1 billion.

Here’s a breakdown of the data:

Digital Advertising Spend Across Formats

Historically search has retained the largest share of advertising revenues, but as the chart below shows, even though mobile’s the youngest format, it had the largest percent revenue between 2010 and 2012.

Historic Digital Ad Revenue

 

 

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Thursday, October 11th, 2012 Uncategorized No Comments

Research Reveals That Tablets Are Used More Like PCs Than Like Smartphones

Source: https://intelligence.businessinsider.com/welcome

The Internet Advertising Bureau and ABI Research recently released a presentation about mobile activities and advertising. The data is the result of a survey of over 550 U.S. smartphone and tablet owners, which is not totally comprehensive but gives a pretty good window into consumer mobile behavior.

The biggest takeaway: tablets are much more like small personal computers than smartphones are. People use their tablets much more frequently at home, are more receptive to ads, and are more likely to buy big ticket items from them.

Here are some important insights from the report.

People with smartphones are connected to each other and the world all the time. Smartphone users frequently send email, view social networking sites, and surf the web even while they’re performing other tasks.

Rates of “companion TV activity” are high for both smartphones (almost 50%) and tablets (over 60%), confirming that they are being used as second (or third) screens. This could pave the way for interesting advertising and promotional scenarios.

Devices are used as a fun distraction at home. Gaming was one of the most popular activities on smartphones and tablets while users are engaged in “other home leisure activities.” 

ABI smartphone activities Tablet Activity

A slight majority of mobile device owners read the mobile editions of newspapers and magazines, but there are a surprisingly high numbers that still stick with print:

Mobile Print Consumption

Tablet use is more concentrated in the home, where users are probably more likely to watch videos, read, or shop. Less than half of tablet users employ their devices outside the home.

Mobile Device Use

Tablets are a far more desirable advertising platform than smartphones. A little under half of smartphone owners have never even come across an ad in the past 3 months, and tablet owners are more likely to encounter them on a frequent basis.

Frequency Of Ad Interactions

Tablet owners are much more likely to react to the ads they do see. For instance, tablet owners are more than twice as likely to make a purchase after seeing an ad than smartphone owners. 

Mobile Ad Reception 

Tablet owners spend more money on their devices too. Tablets owners are about twice as likely to spend anything at all and 50 percent more spent in excess of $20 a week than smartphone owners. 

Mobile Spending

Download the Excel spreadheet used to make the charts here→

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Tuesday, July 17th, 2012 news No Comments

Mobile Advertising Really Means Mobile Search Ads

Source: http://www.businessinsider.com/bii-chart-of-the-day-mobile-ads-really-means-mobile-search-2012-6

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

We’re holding our Mobile Advertising Conference tomorrow, and one of the things we’ll discuss is the breakdown of mobile ad spend.

Right now, mobile ad revenue is predominately from mobile search. According to data from the Interactive Advertising Bureau, search accounts for 62 percent of mobile ad revenues, with the balance coming from display and SMS ads.

It’s even more dominant overseas. Search accounts for 48 percent of mobile ad spend in North America, but is 72 percent and 65 percent in Asia and Europe, respectively.

Conventional wisdom holds that mobile ad spend will surge to catch up with user engagement. However, as Henry Blodget wrote in January, “Most individuals do not spend more money buying things merely because they can now use the web on their mobile devices.” In other words, advertisers will only spend more money if they believe they can increase their return on investment. Mobile spending may indeed catch up with engagement, but it will come partially at the expense of other kinds of advertising.

Want more data about mobile ads? Watch for a special report from BI Intelligence on the State of Mobile Advertising later this week….

Mobile Ad Revenue by Segment

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Wednesday, June 13th, 2012 news No Comments

Internet Ad Revenues Reach Highest Numbers Ever

Source: http://www.businessinsider.com/this-graph-shows-how-internet-ad-revenues-have-reached-its-highest-number-ever-2012-6

$8.4 billion. That’s the amount of revenue the world saw from internet advertising in Q1 2012.

The Interactive Advertising Bureau (IAB) released its bi-annual report today which shows Q1 2012 was the biggest quarter for online ad revenues ever. The data, collected independently by the New Media Group of PwC, shows a $1.1 billion increase (which is a 15 percent rise) from last year.

“More online consumers than ever are taking to the internet to inform and navigate their daily lives—by desktop, tablet or smartphone,” said Randall Rothenberg, IAB’s President and CEO, in a press release. “Marketers and agencies are clearly–and wisely–investing dollars to reach digitally connected consumers.”

Just a decade ago, the number was under $2 million.

IAB 2012 Q1 online ad revenue growthNow check out how much money every continent in the world spends on mobile advertising. (The U.S. isn’t winning)>

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Monday, June 11th, 2012 Uncategorized No Comments

New York Times sees higher circulation numbers, digital paywall smiles knowingly

Source: http://www.engadget.com/2012/05/01/new-york-times-higher-circulation-digital/

New York Times sees higher circulation numbers, digital paywall smiles knowingly

Given how aggressively The New York Times pushes its digital packages — we’ve long since dropped our subscription yet are still bombarded with offers — you’d hope the paper was at least seeing some results. Well, never fear: it is. A report by the Audit Bureau of Circulations (ABC) found that the Times has seen a healthy increase in circulation, with the Sunday edition selling 2,003,247 copies (up 50 percent from last year) and the weekday editions racking in an average of 1,586,757 (up 73 percent). The ABC attributes much of this gain to the NYT’s addition of digital access to paper subscriptions, and we’re sure the paywall, which limits non-subscribers to just ten free articles a month, has something to do with it, too.

New York Times sees higher circulation numbers, digital paywall smiles knowingly originally appeared on Engadget on Tue, 01 May 2012 18:15:00 EDT. Please see our terms for use of feeds.

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Tuesday, May 1st, 2012 news No Comments

The Top 10 Manufactured Products In America’s $2 Trillion Export Industry

Source: http://www.businessinsider.com/usa-manufactured-products-exports-america-2012-3


general electric locomotive

According to the Bureau of Economic Analysis, the U.S. exported $2.1 trillion worth of goods in 2011.

And a according to a new study by the Brookings titled Export Nation 2012, exports played a major role in pulling the U.S. economy out of recession, even as jobs were vanishing.

Exports jumped by over 11 percent in 2010–the first year of the recovery.  This represented the fastest growth rate since 1997.

Jobs supported by exports grew by 6 percent during that same period.

“Exports are helping to lead us out of the recession and into recovery,” says Emilia Istrate, lead author of the new report.

“Manufacturing industries accounted for about 61 percent of U.S. exports and produced three-quarters of the nation’s additional sales abroad between 2009 and 2010.”

What follows are the top 10 U.S. manufactured exports in 2010, which helped carry us out of the recession.

Electrical Equipment

Share of U.S. manufacturing exports:
3.4%

Share of manufacturing export growth:
3.4%

Total growth rate:
14.7%

Total revenue:
$32.2 billion

Source: Brookings

 

Fabricated Metal Products

Share of U.S. manufacturing exports:
3.4%

Share of manufacturing export growth:
3.9%

Total growth rate:
16.8%

Total revenue:
$32.6 billion

Source: Brookings

Medical Equipment, Sporting Goods & Miscellaneous

Share of U.S. manufacturing exports:
4.1%

Share of manufacturing export growth:
2.9%

Total growth rate:
9.6%

Total revenue:
$39.4 billion

Source: Brookings

See the rest of the story at Business Insider

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Thursday, March 8th, 2012 news No Comments

Print Publishers Cultivate Mobile Presence

Source: http://www.marketingcharts.com/print/print-publishers-cultivate-mobile-presence-20098/

85% of US and Canadian print publishers say they currently have mobile content for smartphones, e-readers, or tablet computers, representing a 12% increase from 76% in 2010, according to [pdf] a study released in November 2011 by the Audit Bureau of Circulations (ABC). Data from “Going Mobile: How Publishers are Maturing and Monetizing Their Offerings” […]


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Thursday, November 17th, 2011 news No Comments

TV Ad Revenues Drop 12% Online ad revenues grew 8% from 2008 to 2009

With the greater efficiencies of digital, the overall “pie” will shrink because fewer dollars are needed to achieve the same effect. In other terms — for every DOLLAR pulled out of traditional and general advertising, 20 – 50 CENTS is put back into “digital” channels and tactics. Thus the overall pie will continue to shrink while some parts grow and other parts shrink dramatically.

Source: http://www.marketingcharts.com/print/magazine-ad-revenues-pages-fall-in-q1-2010-12574

Ad pages also declined in Q1 2010 compared to Q1 2009, falling 9.4%, according to the Publishers Information Bureau (PIB).

Source: http://www.marketingcharts.com/television/tv-ad-revenues-drop-12-12613/yankeegroup-media-averages-apr-2010jpg/

Total US TV and online advertising revenues dropped 12% in 2009, although online revenues independently grew, according to research from The Yankee Group.

TV Revenue Decline Worse than Expected
In 2009, the total US TV and online advertising market totaled $67 billion, compared to $77 billion in 2008. TV advertising, by far the largest portion of this combined market, was hit especially hard by reductions in spending during 2009.

The TV ad market declined 21.2%, from $52 billion to $41 billion, between 2008 and 2009. This was significantly more than the 4% (or roughly $2.1 billion) decline The Yankee Group originally forecast in June 2009. As highlighted below, a shift in consumer attention primarily drove the steep decline in the TV ad market.

TV’s Loss is Internet’s Gain
Internet advertising grew during 2009, as a result of consumers spending more time online and less time watching TV. Online ad revenues grew 8.3% between 2008, when they totaled $24 billion, and 2009, when they totaled $26 billion.

Media Consumption Dwindles
The total amount of time consumers spent on media per day actually declined 14.3% between 2008 and 2009. Consumers spent about 14 hours per day on media in 2008, but only 12 hours per day in 2009. Most of the decline in media consumption was represented by declining TV viewership.

Americans spent an average of three hours and 17 minutes per day consuming TV and video in 2009, compared to an average of four hours and 13 minutes a day consuming online content. In addition, average daily mobile phone use reached one hour and 18 minutes. Thus Yankee Group advises marketers and advertisers to increase their focus on online and mobile promotions.

Annual US Ad Spending Falls 12.3%
Total US advertising expenditures (including print, radio, outdoor and free standing inserts) fell 12.3% in 2009, to $125.3 billion, as compared to 2008, according to Kantar Media.

Some of Kantar’s findings echo findings from the Yankee Group. Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the telecom, factory auto and travel categories. Meanwhile, spot TV advertising fell 23.7%, Spanish language TV advertising dropped 8.9%, network TV fell advertising 7.6%, and cable TV advertising only fell 1.4%.

About the Data: Statistics are taken from the updated Yankee Group “2009 Anywhere Advertising Forecast.”

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Thursday, April 15th, 2010 news, statistics 1 Comment

Source: http://feeds.gawker.com/~r/lifehacker/full/~3/EPIG2PU6xqU/what-do-you-buy-online-vs-in-stores

Online advertising company Permuto pulled data from the U.S. Census Bureau into a nice infographic comparing people’s purchasing habits in-store vs. online, and it got us wondering: What do you buy online vs. in stores?

(Click the image above for a closer look.)

According to the Census Bureau’s data, the old brick and mortar stores are still responsible for the majority of sales in most of the categories, save for a few notable categories, including books, clothing, and electronics. Since Lifehacker readers are a more tech-savvy crowd than most of the public, we’d guess you tend more toward the buy online crowd. Are you more of a virtual shopper, or do you still prefer to touch and feel before you buy? It certainly varies depending on what you’re buying, so tell us about it in the comments.

What are People Really Buying Online? [Permuto]

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Monday, March 1st, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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