burger king
Source: http://www.engadget.com/2010/07/08/burger-king-uses-musical-shower-as-latest-trick-to-entice-japa/
A new Burger King eatery opening up in Japan isn’t usually something we concern ourselves too much with, but this one comes with an interesting new twist. Those umbrella-aping translucent cones hanging over the tables are known as “musical showers,” and their function is to deliver music in an isolated fashion to you and your significant — but not too significant, it’s still BK, after all — other. All you’ll need to do is plug your portable media player into the provided receptacle and the tunes you know and love will literally shower down upon you. To be honest, if the audio channeling is sufficiently precise not to disturb nearby punters, we’re loving this idea. Now just give it a name that won’t make teenagers giggle and bring it westwards.
Burger King uses ‘musical shower’ as latest trick to entice Japanese clientele originally appeared on Engadget on Thu, 08 Jul 2010 07:39:00 EDT. Please see our terms for use of feeds.
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What Crispin’s Lauded BK Work Doesn’t Do: Gain Ground On McD’s
Since Hiring the Agency, King Earned Ad Plaudits but Hasn’t Closed the Gap |
CHICAGO (AdAge.com) — For all of Burger King’s marketing triumphs with its ad agency, Crispin Porter & Bogusky, it has lost — and continues to lose — ground to its largest and most significant rival, McDonald’s.
Source: http://adage.com/article?article_id=137472
Tags: ad agency, adage, Agency, amp, article article, article id, bk, Bogusky, Burger, burger king, CHICAGO, com, Crispin, Crispin Porter, Earned, Gain, Gap, ground, hasn, Hiring, King, Lauded, marketing, McD, McDonald, Plaudits, rival, triumphs, Work
whoppervirgins.com was not even live when the TV kicked in. That’s one expensive spike in search volume. Anyone know if it drove any sales?
Tags: Anyone, brandsnames, burger king, com, displaynamesformyspace, facebookchart, facebookvsothers, flickrvsfacebook, flickrvsfacebookphotos, flop, flopmarketing, marketingshareofmaybelline, maybellinenewyorkstatistics, myspacevsfacebookchart2009, search, search volume, spike, volume, vs-chart, whopper virgins
From the Associated Press
- 12:28 AM EST, December 19, 2008
Looking to beef up your mojo this holiday season?
Burger King Corp. may have just the thing. The home of the Whopper has launched a new men’s body spray called “Flame.” The company describes the spray as “the scent of seduction with a hint of flame-broiled meat.”
The fragrance is on sale at New York City retailer Ricky’s NYC in stores and online for a limited time for $3.99.
Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.
The marketing ploy is the latest in a string of viral ad campaigns by the company.
Source: http://www.courant.com/entertainment/la-on-burgerking19-2008dec19,0,5172867.story
Tags: ad campaigns, animal, animal fur, Associated, body, body spray, Burger, burger king, character, company, company source, Corp, December, EST, fireside, Flame, fragrance, fur, hint, holiday, holiday season, home, King, limited time, marketing, meat, mojo, new men, New York City, NYC, online, photo, ploy, Press, Product, retailer, Ricky, sale, scent, season, seduction, site, spray, string, thing, time, viral marketing, Web, Whopper, whopper virgins
