burger king

Burger King uses ‘musical shower’ as latest trick to entice Japanese clientele

Source: http://www.engadget.com/2010/07/08/burger-king-uses-musical-shower-as-latest-trick-to-entice-japa/

A new Burger King eatery opening up in Japan isn’t usually something we concern ourselves too much with, but this one comes with an interesting new twist. Those umbrella-aping translucent cones hanging over the tables are known as “musical showers,” and their function is to deliver music in an isolated fashion to you and your significant — but not too significant, it’s still BK, after all — other. All you’ll need to do is plug your portable media player into the provided receptacle and the tunes you know and love will literally shower down upon you. To be honest, if the audio channeling is sufficiently precise not to disturb nearby punters, we’re loving this idea. Now just give it a name that won’t make teenagers giggle and bring it westwards.

Burger King uses ‘musical shower’ as latest trick to entice Japanese clientele originally appeared on Engadget on Thu, 08 Jul 2010 07:39:00 EDT. Please see our terms for use of feeds.

Permalink Japan Trends  |  sourceWalkerplus  | Email this | Comments

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Friday, July 9th, 2010 news No Comments

The Ads Won Awards for Crispin; But Did Nothing for Client BurgerKing – Whoa! Big Surprise

What Crispin’s Lauded BK Work Doesn’t Do: Gain Ground On McD’s

Since Hiring the Agency, King Earned Ad Plaudits but Hasn’t Closed the Gap

CHICAGO (AdAge.com) — For all of Burger King’s marketing triumphs with its ad agency, Crispin Porter & Bogusky, it has lost — and continues to lose — ground to its largest and most significant rival, McDonald’s.

5-bksamestore-062209

Source: http://adage.com/article?article_id=137472

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, June 22nd, 2009 digital No Comments

how many millions for this dog that won’t hunt?

whoppervirgins.com was not even live when the TV kicked in.   That’s one expensive spike in search volume.  Anyone know if it drove any sales?

whoppervirgins

Tags: , , , , , , , , , , , , , , , , , , ,

Friday, February 27th, 2009 digital No Comments

viral marketing done wrong – Burger King launches beef-scented body spray

Burger King launches beef-scented body spray

Looking to beef up your mojo this holiday season?

Burger King Corp. may have just the thing. The home of the Whopper has launched a new men’s body spray called “Flame.” The company describes the spray as “the scent of seduction with a hint of flame-broiled meat.”

The fragrance is on sale at New York City retailer Ricky’s NYC in stores and online for a limited time for $3.99.

Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.

The marketing ploy is the latest in a string of viral ad campaigns by the company.

Source: http://www.courant.com/entertainment/la-on-burgerking19-2008dec19,0,5172867.story

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Friday, February 27th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing