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drag2share: How One Financial Advisor Landed A $70 Million Account Through LinkedIn

source: http://feedproxy.google.com/~r/businessinsider/~3/UKpAmJK30iA/financial-advisor-insights-september-3-2013-9

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A Morgan Stanley Advisor Lands A $70 Million Account Through LinkedIn (Think Advisor)

A financial advisor, Mitchell Rock, who heads the Rock Group at Morgan Stanley, got a $70 million account by reconnecting with someone on LinkedIn. From Think Advisor: “A Morgan Stanley senior vice president, Rock, previously with UBS and Oppenheimer & Co., had been on LinkedIn about seven months, when one night he spotted the profile of a man with whom he’d had business dealings 12 years before. The two had lost touch. Rock promptly shot him an e-mail, updating him on his current focus and directing him to his website, featuring The Rock Group brochure.

“‘Oh, my God! I have a friend in North Carolina who’s looking to work with a New York investment team just like yours,’ Rock recalls the man telling him. The friend had sold his company about six months earlier and wanted a New York money manager to invest the $70 million in proceeds. …An introduction was made, and thee weeks later, ‘we had a very large account,’ Rock says.”

Of course, Rock doesn’t think social media should replace other forms of marketing. He does however think they should be used in conjunction with one another.


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Tuesday, September 3rd, 2013 news No Comments

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