business insider

Kickstarter Inspired American Express To Launch A New Program That Gives Away Money

Source: http://www.businessinsider.com/american-express-funds-passionproject-2013-6

american express passion projects

In a bid to capture the “make your dreams a reality” zeitgeist of Kickstarter, American Express launched a new venture Monday that gives average people funding for their hobbies. It goes by the Twitter-friendly name: #PassionProject. Hashtag included.

For the next six months, AmEx will give 10 people $2,000 to give their side projects wings.

AmEx VP of public affairs Elizabeth Crosta said that the idea was fueled by the nagging question of how people define success. Crosta noted that after conducting its LifeTwist study, AmEx found that 75% of Americans believe “passion projects and the idea of pursuing one’s passion is necessary to help live that fulfilled life.”

But there was another motivator as well.

“What inspired it is that we love Kickstarter,” Crosta told Business Insider. Almost everyone has a friend who’s done one. “But that mechanism would be quite a challenge for us to do.”

This is not a Kickstarter equivalent. There’s no crowdfunding element or a micro-site.

Rather, #PassionProject will live in already-existing social platforms, namely YouTube and Tumblr.

Thus far, AmEx posted videos from charity:water founder Scott Harrison and “Working Class Foodies” creator Rebecca Lando on its YouTube channel explaining how they gained success from their side projects.

But right below the how-to videos — which will be updated regularly — consumers can send a message explaining what their passion project is and why it’s important. In 120 characters or less. (It isn’t 140 because the #PassionProject tag is put on the end.)

“When you hit submit, it offers three sharing buttons,” Crosta said.

The Tumblr component will launch in a few weeks and will feature bloggers explaining how Ameri! can Expr ess can help consumers pursue their passion projects.

“If your passion is to take kids on an American road trip for the summer, one thing we could offer is Starwood [hotel] points,” Crosta explained.

AmEx worked with Digitas on the YouTube experience. Ogilvy is helming the Tumblr component.

 

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Tuesday, June 18th, 2013 news No Comments

drag2share: NYC Startup Uses Big Data To Disrupt Small Business Lending

source: http://feedproxy.google.com/~r/businessinsider/~3/1aYpJOUTqoM/on-deck-capital-business-model-lending-2013-6

NYC Startup Uses Big Data To Disrupt Small Business Lending

Jun 10, 2013

lower manhattan sunsetFor the vast majority of small businesses — the ones away from New York and Silicon Valley and in industries like dentistry and auto repair — getting financing is a massive pain.

It involves reams of documents, weeks of waiting, and frequent rejection.

New York startup On Deck Capital hopes to appeal to these millions of businesses with a loan application process that takes minutes to complete and can be approved within a day.

On Deck’s secret is software that evaluates loans within minutes based on analysis of data including cash flow, past credit use, and vendor payment history.

While banks look closely at a business owner’s personal history, the startup makes decisions based on data about the business itself.

At the same time, the startup is efficient enough to deal with small clients.

“Banks typically don’t love lending to smaller businesses,” On Deck CEO Noah Breslow told Business Insider. “It’s much more efficient for a bank to make a million dollar loan than a $50,000 loan.”


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Monday, June 10th, 2013 news No Comments

IT Pros Are Using LinkedIn In A Surprising Way: To Shop For Enterprise Tech (LNKD)

Source: http://www.businessinsider.com/how-it-pros-use-linkedin-2013-5

superfly office tour

Enterprise technology is a $1 trillion market. It’s also become a hot focus for startups and investors as new tech ranging from big data to software-defined networking upend the old-school stuff.

Before writing checks for projects that may cost their companies tens of thousands up to a million dollars, IT pros will naturally do their homework.

And they are increasingly doing that homework by crawling social networks to find out what others are saying about the product.

So LinkedIn conducted a survey to find out exactly what IT pros were doing with LinkedIn and other social networks.

The results show IT professionals have three times more connections on LinkedIn than the average user, and they are using them for everything from gabbing with their peers about tech, to getting product demos.

LinkedIn hired Forrester to do one study and Research Now to do another on how IT pros use LinkedIn, Twitter and Facebook.

Buying new tech for employees can be daunting: there’s lots of options, complicated multi-year contracts and government regulations.

IT pros use their social network peeps to help narrow down the choices.

 

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Wednesday, May 22nd, 2013 news No Comments

I Just Realized How Zealously Facebook Tracks Me And Sells That Info To Advertisers (FB)

Even without using PII (personally identifiable information) advertisers can track you in “creepy” ways and try to sell you stuff.

The point is whether consumers will revolt at some time in the future and not let advertisers collect anything and everything they want and trample individuals’ privacy at will.

See my related slideshares:

Social Logins Are Bad For Consumers Privacy 

Users Want More Privacy

Facebook Default Privacy Settings History 

 

ORIGINAL BLOG POST FROM BUSINESS INSIDER BELOW

Source: http://www.businessinsider.com/i-didnt-know-facebook-tracked-me-2013-4

walter hickey

“Earlier this week, I decided to buy a fossil.

This was a pretty impetuous decision.

I had never demonstrated any interest in fossil acquisition.

I knew nothing about the market.

The decision to buy a fossil stemmed from some combination of:

  1. Seeing a guy hawking fossils in Union Square on Sunday
  2. Going to a dinner party earlier this month at a fossil collector’s home and subsequently thinking the host was outrageously cool.

trilobite fossil

So Tuesday I started looking into the market.

I decided I wanted a trilobite — for all intents and purposes, a common, early Cambrian cockroach — as it seemed like a good, inexpensive specimen to begin amassing a collection.

After thoroughly checking out the market — Etsy, EBay, a handful of specialty sites — I realized that pricing was pretty confusing and I’d revisit it later.

Then yesterday — one day after the initial search — I start seeing these ads everywhere on Facebook:

facebook adfacebook ad

 

That’s Etsy trying to sell me a trilobite, one day after I spent an evening Googling trilobites. Creepy.

But most importantly, we can ascertain a couple of things:

  • Facebook knew I went to Etsy
  • Facebook knew I wanted a fossil, specifically a Trilobite.
  • Facebook somehow coordinated with Etsy to produce a picture of a Trilobite on the ad for Etsy.

I’m not a tech writer, so this was news to me. I’m told that Google, and Amazon, and others track my behavior.

Anyway, it was a pretty big wake-up call to the extent that Facebook tracks my activity and hawks it to advertisers.

Also, if anyone knows a reputable fossil salesman feel free to contact me.”

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Thursday, April 18th, 2013 news No Comments

In A Dangerous Sign For VMware, PayPal Chooses Rival OpenStack (VMW)

Source: http://www.businessinsider.com/a-dangerous-sign-for-vmware-paypal-chooses-rival-openstack-2013-3

Boris Renski Mirantis

PayPal and eBay are yanking VMware software from some 80,000 servers and replacing it with the free and open-source alternative known as OpenStack, Boris Renski, OpenStack Foundation board member told Business Insider.

Renski is also a cofounder of Mirantis, an OpenStack consultant company backed by Dell and Intel. Mirantis worked with PayPal on the project, he says.

PayPal used a set of tools from Mirantis called Fuel, a PayPal spokesperson told us.

Today Mirantis released Fuel for free to the public. (In geek speak: it was released under the open source Apache 2.0 license). It’s a collection of scripts and software that helps companies deploy OpenStack.

Initially, PayPal is replacing VMware on about 10,000 computer servers. Those servers will go live this summer, Renski said. “The grand vision for project is, over time, they will replace all of their virtual infrastructure with OpenStack, not just PayPal, but PayPal and eBay, together,” Renski said. That’s about 80,000 servers across their data centers, he said.

PayPal has been a big supporter of Open Stack for a while. But this project is still dangerous territory for VMware, as PayPal could become an example of how other enterprise can replace VMware with OpenStack, too.

To be sure, enterprises are not dying to get rid of VMware, even to save money on software license fees. Most of them really love VMware’s software because it’s a reliable way to run lots of different applications on the same! compute r server.

But cloud wars are coming between different so-called “cloud operating” systems: VMware is up against OpenStack (backed by IBM, HP, Rackspace, Red Hat, others) and CloudStack (another open source project, backed by Citrix).

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Monday, March 25th, 2013 news No Comments

drag2share: Blogs Outrank Social Networks in Purchase Influence

source: undefined

Blogs Outrank Social Networks In Influence

Mar 7, 2013

Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.


Blogs Outrank Social Networks In Terms Of Influence (Technorati via Social Media Examiner)
The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence.

pr online services high in influence

The report found that blogs are now the third-most influential digital resource (31 percent) when making overall purchases, behind retail sites! (56 per cent) and brand sites (34 percent)


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Thursday, March 7th, 2013 news No Comments

drag2share: LinkedIn Ousts Facebook As The Top Social Tool For Private Companies

source: http://feedproxy.google.com/~r/businessinsider/~3/1dY6nBJp7pE/linkedin-ousts-facebook-as-social-tool-2013-2

LinkedIn Ousts Facebook As The Top Social Tool For Private Companies

Feb 28, 2013

Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.


LinkedIn Replaces Facebook As Top Social Tool (University of Massachusetts at Dartmouth via MarketingProfs)
LinkedIn is the most popular social media tool among the nation’s fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research.

growth in social inc 500 umass dartmouth

Fewer companies are increasing investments in social media marketing.

budget plans inc 500 umass

Companies are somewhat mixed on how central social marketing is to their growth.

how necessary is social media

The 2012 study is based on a nationwide phone survey of companies named by Inc. Magazine to the Inc. 500 list, conducted in October and November of 2012


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Thursday, February 28th, 2013 news No Comments

Understanding The Many Different Meanings Of ‘Social’

Source: http://www.businessinsider.com/social-do-we-even-know-anything-2013-2

Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.


What We Talk About When We Talk About ‘Social’ (HBR)
Enterprise 2.0, Social Media, Social Business, Social Innovation, Social Era— are they all the same, or are they quite different? Do you know? If you don’t know, you might be using the wrong term in the wrong context. Sometimes it helps to see distinctions side-by-side:

hbr social terms explained

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Tuesday, February 26th, 2013 news No Comments

A Massive Facebook Glitch Took Down Several Major Websites (FB)

Source: http://www.businessinsider.com/facebook-connect-glitch-2013-2

mark zuckerberg

A brief glitch with Facebook Connect took down several major websites this evening.

It appears users who went to a site that used a Facebook button to let users log in redirected to a Facebook error page. The glitch went away if users logged out of Facebook.com.

We experienced the glitch with several major sites including Gawker, New York Times, CNN, and even Business Insider.

The glitch only lasted a few minutes, and sites appear to be loading normally now.

Here’s the statement from Facebook:

For a short period of time, there was a bug that redirected people logging in with Facebook from third party sites to

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Thursday, February 7th, 2013 news No Comments

State of Media Employment

Source: http://www.businessinsider.com/the-state-of-media-employment-2013-1

tv, video, studio, huffington post, office tour, november 2012, bi, dng

The internet has caused massive disruption across the media landscape, causing a surge in job insecurity at traditional establishments.

But now we have a good look at the numbers.

The Bureau of Labor Statistics has put together a presentation on the recent history and direction of media jobs. It’s not pretty.

Across several different industries (radio, TV, newspapers, film, etc.) there’s been a steady downward march in employment.

Total media jobs peaked at the beginning of the decade.

Employment in the book/periodical/music industry has been on a steady downward trend, and in 2011 the bottom completely fell out of the industry.

Sound recording? Same deal.

See the rest of the story at Business Insider

Please follow Business Insider on Twitter and Facebook.

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Wednesday, January 30th, 2013 charts No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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