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Only 1 in 2 B2B Marketers Agree That Marketing’s Financial Value is Clear to Their Business

source: http://www.marketingcharts.com/wp/topics/business-to-business/only-1-in-2-b2b-marketers-agree-that-marketings-financial-value-is-clear-to-their-business-36369/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ForresterResearch-B2B-Marketing-Impact-on-Biz-Sept20132 in 3 US CMOs are feeling pressure from the board to prove marketing’s value, according to recent research, and it seems that B2B marketing leaders may have some work to do in this regard. According to a Forrester Research survey [download page] of 174 B2B marketing leaders, while 72% agreed that it’s clear to their leadership how marketing impacts the business, just 51% agreed that marketing’s financial value is clear to the business. Respondents themselves may be to blame.

That’s because just 4 in 10 believe that measuring marketing’s value and contribution to the business is either very important or critical, per the researchers. What’s more, only 45% of respondents expressed confidence that they know which metrics or business outcomes their key stakeholders care about. A symptom of a larger problem: while roughly two-thirds publish a marketing dashboard, slightly fewer than half share it with an executive team.

Then again, perhaps providing key stakeholders with the relevant data wouldn’t matter. Separately in the study, when asked to what extent key stakeholders are using the data, metrics and/or analyses developed by marketing, respondents were twice as likely to say that the CEO does not use marketing data at all (16%) than to believe that the CEO relies on marketing data to make decisions (8%). The gap was even more pronounced when it came to their beliefs regardin! g how the! CFO or finance team uses marketing data (25% ignoring; 4% relying). Only the sales team is seen more likely to rely on marketing data (15%) than to not use it at all (10%).

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Tuesday, September 3rd, 2013 news No Comments

How Technology Actually Saved A Paper-Based Small Business

Source: http://www.businessinsider.com/ilm-corporation-survives-rise-of-computers-2013-6

Jason Cohen

People have predicted that technology would destroy Jason Cohen’s family’s company for decades. Document management does sound pretty old-fashioned. But Cohen, recently named Virginia’s Small Business Administration Small Business Person of the Year, has managed  not just to keep his company alive, but also to turn technology into an opportunity.

ILM Corporation was started in 1976 with technology for converting hardcopy materials into electronic files and manage them. As more companies started keeping their own digital files, however, business started drying up.

Soon after Cohen joined ILM in 1992, the staff had shrunk from hundreds to only six people. It was a rough period.

“You don’t avoid the pitfalls,” Cohen told Business Insider. “We all go through them and a good friend of mine once said, ‘tell me what change isn’t bloody, ugly, and messy.'”

Cohen started turning things around after buying the company from his parents in 2001. While technology had killed some jobs, like picking  up The Washington Post at 2 A.M. to digitize it, technology also opened new opportunities.

“Our love affair with paper has diminished somewhat in terms of how we’re using it,” Cohen says, “but the amount of information has expanded exponentially.”

These days people expect that information to be accessible faster than ever.

 

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Monday, June 24th, 2013 news No Comments

drag2share: How Smartphones are Disrupting the Internets Biggest Business

bii_mobilesearch_pcdeclinesSearch — the very cornerstone of the Web — has begun to show signs of decline on desktops and laptops. 

Meanwhile, search is surging on smartphones and tablets. Mobile searches are quickly becoming the main way in which consumers find everything they need — whether it’s information, services, or physical and digital goods.

That means there’s a great opportunity, but also that search has more work to do. There are kinks to figure out in areas ranging from app discovery to tracking the effectiveness of local search ads.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Tuesday, May 7th, 2013 news No Comments

HMV goes bankrupt after 91 years in the disc-selling business

Source: http://www.engadget.com/2013/01/15/hmv-goes-into-administration/

HMV hits bankruptcy after 91 years in the discselling business

The first time we mentioned HMV on Engadget was back in 2009, when the British retailer discounted the PSP Go — ironically, one of the earliest devices to do away with disc-shaped media. As the picture above shows though, HMV’s history goes back much further than that. Its first store opened in 1921 under an elaborate neon sign featuring the company’s emblem of a dog listening to a gramophone beneath the words “His Master’s Voice.”

Fast forward to today and the old-school seller has suffered gravely from the same online shift that has affected many others. It has called in administrators after failing to negotiate new terms over its bank debt, and unless a buyer steps up to take over the chain’s 240 stores then as many as 4,350 people will be let go.

According to Metro, the many HMV gift vouchers that would have been given and received over Christmas are now effectively “worthless.” On the other hand, the British personal finance guru Martin Lewis reckons gift vouchers shouldn’t be thrown away as they may be redeemable one day, or there may be a chargeback option if they were purchased with a credit card.

[Image credit: London Express / Getty Images]

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Source: Martin Lewis (Twitter), Metro, Guardian

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Tuesday, January 15th, 2013 news No Comments

And Now Let Us Gasp In Astonishment At What Just Happened To The Newspaper Business

Source: http://www.businessinsider.com/newspaper-advertising-collapse-2012-9

Over the past decade, lots of big newspaper companies have gone bust.

But when you take a look at what’s happened to newspaper advertising over that period, it’s a wonder they all haven’t.

Below, via Mark J. Perry and Bill Gross, is a chart we’ve run before. It shows inflation-adjusted newspaper advertising revenue over the past 60 years.

Thanks to the precipitous decline in the last ~7 years, the industry is now back to where we it was in 1950. And it’s only slightly better off when you factor in online revenue.

Journalism professor Jay Rosen of NYU observes that the peak year was the one in which blogging software first appeared.

Newspaper Advertising Revenue

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Sunday, September 16th, 2012 news No Comments

Why Twitter Can Build A Killer Mobile Ad Business

Source: http://www.businessinsider.com/chart-of-the-day-mobile-ads-2012-7

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

On mobile phones, consumers are most likely to pay attention to sponsored stories or links over other forms of ads, according to a new study from Prosper Mobile Insights. They are most likely to ignore pop-up ads, even though pop-ups are the most obvious and intrusive form of advertising

The relative success of sponsored stories probably reflects their attempt to provide semi-personalized content to consumers. Elsewhere in the study, consumers cited relevance as the mobile ad factor most likely to draw their attention. This helps explain why Twitter is poised to build a formidable mobile business and why Facebook is making it easier for potential advertisers to buy mobile sponsored stories.

chart of the day

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Friday, July 13th, 2012 news No Comments

Why Twitter Can Build A Killer Mobile Ad Business

Source: http://www.businessinsider.com/chart-of-the-day-mobile-ads-2012-7

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

On mobile phones, consumers are most likely to pay attention to sponsored stories or links over other forms of ads, according to a new study from Prosper Mobile Insights. They are most likely to ignore pop-up ads, even though pop-ups are the most obvious and intrusive form of advertising

The relative success of sponsored stories probably reflects their attempt to provide semi-personalized content to consumers. Elsewhere in the study, consumers cited relevance as the mobile ad factor most likely to draw their attention. This helps explain why Twitter is poised to build a formidable mobile business and why Facebook is making it easier for potential advertisers to buy mobile sponsored stories.

chart of the day

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Monday, July 9th, 2012 news No Comments

Samsung spinning off LCD business

Source: http://www.engadget.com/2012/02/20/samsung-spinning-off-lcd-business/

When the Korea Exchange asked Sammy about rumors of an impending spin-off of its LCD business, the firm said it was a move it was considering. Well, consider it done — today Samsung announced it would be launching Samsung Display on April 1st, 2012 with $6.6 billion in its coffers. The move is still waiting for shareholder approval, but Donggun Park, executive vice president of Samsung’s LCD business, seems optimistic. “The spin-off will allow us to make quicker business decisions and respond to our clients’ needs more swiftly.” This decision comes just months after Sammy agreed to take Sony’s stake in S-LCD, turning the former display partnership into a fully owned subsidiary. Hit the break for the official (machine translated) press release.

Continue reading Samsung spinning off LCD business

Samsung spinning off LCD business originally appeared on Engadget on Mon, 20 Feb 2012 01:53:00 EDT. Please see our terms for use of feeds.

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Monday, February 20th, 2012 news No Comments

Here’s Facebook’s Next Big Business

Source: http://www.businessinsider.com/chart-of-the-day-heres-facebooks-next-big-business-2012-2


Facebook’s ad revenue may not be growing fast enough to justify a $100 billion valuation. But ads are not the company’s only source of revenue.

Payments are becoming a big deal as well.

Last summer, Facebook started charging companies like Zynga 30 percent of each transaction — like purchasing a virtual good like a cow. (That’s a big reason why Zynga accounts for 12 percent of Facebook’s revenue, alhough that figure includes advertising as well.)

So although payments started as a tiny sliver of Facebook’s overall revenue, now it’s up to about 17 percent of the total.

As companies start to sell other kinds of goods through Facebook, like concert tickets, this percentage could grow.

facebook ad revenue split 

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Friday, February 3rd, 2012 news No Comments

Here’s Facebook’s Next Big Business

Source: http://www.businessinsider.com/chart-of-the-day-heres-facebooks-next-big-business-2012-2


Facebook’s ad revenue may not be growing fast enough to justify a $100 billion valuation. But ads are not the company’s only source of revenue.

Payments are becoming a big deal as well.

Last summer, Facebook started charging companies like Zynga 30 percent of each transaction — like purchasing a virtual good like a cow. (That’s a big reason why Zynga accounts for 12 percent of Facebook’s revenue, alhough that figure includes advertising as well.)

So although payments started as a tiny sliver of Facebook’s overall revenue, now it’s up to about 17 percent of the total.

As companies start to sell other kinds of goods through Facebook, like concert tickets, this percentage could grow.

facebook ad revenue split 

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Friday, February 3rd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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