BusinessWeek

drag2share: ‘Hamburger Helper’ Did Something Drastic To Attract Younger Customers

source: http://feedproxy.google.com/~r/businessinsider/~3/wrw0Vw6YoQA/hamburger-helper-is-now-just-helper-2013-7

hamburger helperGeneral Mills is revamping Hamburger Helper.

The company’s first move?

Drop “Hamburger” from the name as young consumers increasingly turn to chicken and fish, reports Venessa Wong at Bloomberg Businessweek.

The brand has been renamed Helper and will be marketed with a new slogan: “Need a dinner idea, we’re here to help.”

Helper will offer products to be paired with ground beef, chicken, and tuna.

The dry dinner mix sales slumped 14% last year, according to Businessweek.

The company believes Helper can still be the dinner solution it was in the 1970s if the marketing plan changes. General Mills plans to use social media to capitalize on young people, especially men between the ages of 18 and 30.


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Monday, July 22nd, 2013 news No Comments

CHART OF THE DAY: The Chart That Could Get Groupon’s CEO Andrew Mason Fired (GRPN)

Source: http://www.businessinsider.com/chart-of-the-day-groupon-growth-2013-1

When Groupon first arrived on the scene, it was heralded for being the fastest growing company of all time.

There is, of course, a danger to being a fast growing company. It’s hard to predict if the incredible growth is just a fad, or something that can last in the long run.

In Groupon’s case, it’s looking like it was a fad. Bloomberg ran this chart which shows that Groupon’s core couponing business has stopped growing. To grow Groupon’s revenues overall, it’s going into a new line of business — Goods, which is like a traditional ecommerce company.

The collapse of Groupon’s couponing business has led chairman Eric Lefkofsky to consider firing CEO Andrew Mason in favor of finding a new executive who understands the new businesses Groupon will have to attack, says Doug MacMillan at Bloomberg BusinessWeek.

MacMillan says Mason has a few quarters to prove he can turn the company around.

chart of the day, groupon's coupons sale growth over the last six quarters, january 2013

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Tuesday, January 22nd, 2013 news No Comments

Beats Dumps Monster Over Headphone Spat [Audio]

Source: http://gizmodo.com/5875715/beats-dumps-monster-over-headphone-spat

Beats Dumps Monster Over Headphone SpatPeanut butter and jelly, unicorns and glitter, Beats Electronics and Monster. One of these things just doesn’t belong, one of these things is not like the others. After a five-year collaboration, the two companies have terminated their relationship but do hope to remain friends.

According to Businessweek, the breakup came about due to an irreconcilable dispute between Beat’s Jimmy Iovine and Monster’s Noel Lee over which company deserved more credit for the brand’s 53-percent share of the $1 billion headphone market during the last year. As such, Beats has opted out of renewing its manufacturing contract with Monster when it expires later this year

Monster takes credit for the design and production “They wanted to do speakers and I said, ‘The new speaker is the headphone,’ ” says Lee. Beats, on the other hand believes its celebrity connections helped market the devices as high-quality status symbols. “Now a big part of what you’re paying for is the brand and fashion,” Ben Arnold, director of industry analysis for NPD, told Businessweek.

It’s still too soon to see who will ultimately come out ahead from this. Beats Electronics remains the preeminent brand for twentysomethings. Monster on the other hand will have to find a way to replace the lost revenue—reportedly 60 percent of its of privately held revenues and profit. Its recently announced partnerships with fashion brand Diesel and Radio Shack should do nicely though. Those products are expected to hit shelves later this year. [Businessweek via CNetPhoto by Elsa/Getty]


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Friday, January 13th, 2012 news No Comments

Monster and Beats Electronics discontinue partnership, audiophiles rejoice

Source: http://www.engadget.com/2012/01/12/monster-and-beats-electronics-discontinue-partnership-/

Color us surprised, but word on the street is that Monster and Beats By Dr. Dre are soon going to be a thing of the past. After years of pumping out fashion-forward, bass and treble pumping headphones that (debatably) changed the landscape of personal audio products — and spawned a slew of imitators — both companies have reportedly decided not to renew their five-year contract. Businessweek notes that two sources have confirmed that disagreements over “revenue share” and “who deserved the most credit for the line’s success” stemmed the decision between the companies — not surprisingly, Beats Electronics wanted more of both.

In the the followup, Monster will pump eight new headphone lineups featuring due out this year, Monster is also noted to have brought in 60% of its own revenue from Beats by Dre, and now plans to shift its focus on older demographics, such as executive types, which the brand never exactly catered to. Notably, Businessweek also states that Beats Electronics will retain to the rights to the headphone’s iconic design, sound-signature and branding. Considering Beats’ partnerships reign far with companies like HP and HTC, things probably won’t be all doom and gloom for the company — but the amount of time left to pick up your very own JustBeats likely just got slim. Hit up the source link below for more details.

Monster and Beats Electronics discontinue partnership, audiophiles rejoice originally appeared on Engadget on Thu, 12 Jan 2012 20:04:00 EDT. Please see our terms for use of feeds.

Permalink The Verge  |  sourceBusinessweek  ! | < a href="http://www.engadget.com/forward/20147750/" title="Send this entry to a friend via email">Email this | Comments


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Friday, January 13th, 2012 news No Comments

Adobe says iPhone / iPad adoption and ‘alternative technologies’ (cough, HTML5) could harm its business

Source: http://www.engadget.com/2010/04/09/adobe-says-iphone-ipad-adoption-and-alternative-technologies/

Adobe might continue to crow about Flash and its importance on both the desktop and mobile devices, but there’s no lying to investors, and the company is pretty blunt about the threat of the iPhone and iPad in the end-of-quarter Form 10-Q it just filed with the Securities and Exchange Commission: it flatly says that “to the extent new releases of operating systems or other third-party products, platforms or devices, such as the Apple iPhone or iPad, make it more difficult for our products to perform, and our customers are persuaded to use alternative technologies, our business could be harmed.”

Now, Adobe has to make doom-and-gloom statements in its SEC filings — it also says that slowing PC sales or a failure to keep up with desktop OS development could harm its business — but the timing is crazy here, since just yesterday Apple changed the iPhone OS 4 SDK agreement to block devs from using the upcoming Flash CS5 iPhone cross-compiler to build iPhone apps. What’s more, Apple’s also using HTML5 for its new iAd platform, which could potentially undo Flash’s stranglehold on online advertising as well. Yeah, we’d say all that plus the recent push for HTML5 video across the web — and from Microsoft — could harm Adobe’s business just a little. Better hope that final version of Flash Player 10.1 is everything we’d hoped and dreamed of, because Adobe’s going to have to make a real stand here.

Adobe says iPhone / iPad adoption and ‘alternative technologies’ (cough, HTML5) could harm its business originally appeared on Engadget on Fri, 09 Apr 2010 11:50:00 EST. Please see our terms for use of feeds.

Permalink BusinessWeek  |  sourceAdobe Form 10-Q  | Email this | Comments

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Saturday, April 10th, 2010 news No Comments

Please Euthanize This Big Boy Already – How Lack of Innovation Killed Another Giant

Not only did the shift towards digital communication cause a continuing decline in revenues, the lack of innovation caused the U.S. Postal Service to fall far behind able competitors like FedEx, UPS, etc. (lowering prices is not innovation; and delivering 3 days a week is not innovation either.) We are at a point now where if the USPS disappeared, consumers will shift their remaining habits towards digital and existing delivery competitors will (gladly) absorb the incremental business (because they already work the routes anyway, and can even lower prices due to extra volume).

Source: http://bit.ly/9RHDtQ (BusinessWeek)

March 4 (Bloomberg) — The U.S. Postal Service, facing a $238 billion budget deficit by 2020, should consider cutting delivery to as few as three days a week as the agency attempts to pare costs, a consulting firm said.

Those cuts are among changes McKinsey & Co. presented in a report this week at a postal conference in Washington. Options also included expanding business lines and restructuring retiree health benefits.

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Friday, March 5th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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