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Automatic Video Ads (With SOUND?) Coming To Your Facebook Feed

Source: http://gizmodo.com/5969497/report-automatic-video-ads-with-sound-coming-to-your-facebook-feed

Report: Automatic Video Ads (With SOUND?) Coming To Your Facebook FeedIf you think the auto-play commercials on sites like ours are annoying, get ready to have it in your face times a billion: Ad Age says video ads are hitting Facebook.

The transition, which AdAge’s anonymous industry sources say will begin in the first half of 2013, will stick video commercials in your browser, tablet, and phone. Annoying, right? But what could be even worse is that there’s no play button:

In what’s sure to be a controversial move, the visual component of the Facebook video ads will start playing automatically — a dynamic known as “autoplay” — according to two of the executives.

This means an ad for Bacardi (if you’re targeted as a drinker) will show up upon your arrival at The Book and start flashing without any intervention—”Facebook is still debating whether to have the audio component of the ads activated automatically as well,” says AdAge. That latter part seems unthinkable, given how universally-despised audio ads are. A total web faux pas. Unlike obscure, opaque image sub-licensing, automatically playing a cereal jingle when you go to Facebook seems like the kind of thing that actually drive people away from using Facebook. At least as regularly.

Yes, Facebook is free. And yes, ads on Facebook are only going to multiply and advance. But that doesn’t mean we can’t challenge auto-play video commercials with spontaneous sound as idiotic and obnoxious. But for now, this is just a rumor—keep your eyes and ears peeled. In the meantime, we’ve reached out to Facebook for comment. [Ad Age]

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Tuesday, December 18th, 2012 Uncategorized No Comments

How Are Dead People Liking Stuff on Facebook?

Source: http://gizmodo.com/5967716/how-are-dead-people-liking-stuff-on-facebook

How Are Dead People Liking Stuff on Facebook?Have you noticed your friends liking stuff on Facebook that you know they don’t like? Yes? No? Well, have you seen some people like stuff on Facebook even though they’re… dead? It’s happening. And it’s because of a weird underworld of fake Facebook Likes.

Read Write took a look at the odd phenomenon of fake or accidental likes, showing countless examples of people claiming they’ve never liked a company or brand even though Facebook showed them as ‘Liking’ it. Facebook says these fake Likes aren’t fake at all but rather “accidental” mistakes, possibly done by “inadvertently pressing a button, perhaps on the mobile app.” I guess. Maybe it’s a good time to audit all your Facebook Likes to see if any rogue Likes happened to you.

How Are Dead People Liking Stuff on Facebook? But how does that explain people who’ve passed away still liking things after they’ve been, well, dead? The picture above shows a zombie Like.

A Facebook spokesman says the “likes” from dead people can happen if an account doesn’t get “memorialized” (meaning someone informs Facebook that the account-holder has died). If nobody tells Facebook that the account-holder is dead, Facebook just keeps operating on the assumption the person is alive.

And the way Facebook operates is that it keeps on recycling and re-using a user’s Like. So if you Like something from a long time ago, it could pop up again as if it was a bradn new Like. Read more about this weird Facebook phenomenon at Read Write. [Read Writer]

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Wednesday, December 12th, 2012 news No Comments

Why Facebook Has Banned Some People From Seeing The ‘Want’ Button

Source: http://feedproxy.google.com/~r/businessinsider/~3/omBVf-XY-vA/heres-why-facebook-isnt-letting-some-people-see-the-want-button-yet-2012-10

Even though Facebook is actively and openly testing a “Want” button, chances are you won’t be able to see it.

Intrigued since rumors flooded the internet earlier this summer, I wanted to see what the highly anticipated button looked like for myself.

I wanted to “Want” something.

Facebook is currently testing the feature with seven different retailers, so I went to Victoria Secret’s web page to check it out. This is what I found:Facebook want button

Collect? But, I didn’t want to collect, I wanted to want!

Confused, I went to the other six testing retailers (including Pottery Barn, Fab.com, and Michael Kors), but they all would only let me collect, too.

I called a Facebook spokesperson, wondering if it was something I was doing. But when I explained my wantless condition, she said, unsurprised, “Oh, that probably means you’re in the Collect group.”

You see, although everyone’s eyes went to the “Want” button in Facebook’s testing announcement, many overlooked that the social media giant is testing a “Collect” and a “Like” (yes, another “Like,” for products not people) button, too.

Users are pre-selected to only be able to do one action.

“We’re testing to see what does the best,” she said. “Who’s to say what we’re going to do in the future.” Facebook won’t say whether it will launch just one, two, all three … or none.

“As the test progresses you might be able to change, but they act exactly the same. It’s just the actual word is just differ! ent.”

Still determined to see a want button, I forced a healthy chunk of the office to go to the Victoria’s Secret page to see what button popped up. Ten people I approached in a row were also in the “Collect” group, followed by two with “Like.” (Yawn).

It wasn’t until I got to Ashley Lutz, our retail reporter (appropriately enough), that I found someone in the “Want” group.facebook want

So chances are, if you’re desperate to click the “Want” button, you’re going to have to go through a handful of friends before you find it. And enjoy it while you can, because it could easily be scrapped if the other two actions yield a better performance.

Although, the “Collect” button actually appears to offer more features than “Want” or “Like.” Taking a page out of Pinterest’s e-book, you can place the products you’re interested in in different categories like fashion, home, and shoes.

Please follow Advertising on Twitter and Facebook.

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Sunday, October 14th, 2012 news No Comments

Facebook’s "Like" Buttons Are Under Threat (FB)

Source: http://www.businessinsider.com/facebooks-like-buttons-are-under-threat-2012-10

Mark Zuckerberg

Web sites are not allowed to collect infomration on users under 13 without their parents permission.

it’s part of a child-privacy law called COPPA.

This is trouble for Facebook because of “like” buttons, which are on about 9 million Websites. 

You can image how hard it would be for Facebook to make sure that everyone who clicks a like button is over 13.

Really hard. Even a little added friction, such as a “are you 13 and over?” dialogue box would tremendously slow down volume.

So that’s why Facebook sent a 20-page letter to the FTC (.PDF), last week, arguing (begging?) for a change in this  rule. Facebook argued that Like buttons are free speech.

The rule should change.

How is the fact that a kid clicked “like” any kind of threat to their saftey or privacy?

But sometimes the government does stupid things, so maybe the law won’t change.

That’d be pretty bad news for Facebook, which is dependent on all those “likes” for a lot of traffic and engagement.

Please follow SAI on Twitter and Facebook.

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Tuesday, October 2nd, 2012 news No Comments

Facebook Just Opened The Door To A Social Commerce Function That Could Be MASSIVE (FB)

Source: http://www.businessinsider.com/facebook-just-opened-the-door-to-a-social-commerce-function-that-could-be-massive-2012-7

girl facebook likes thumbs up

Facebook has created an option within its OpenGraph source code for social commerce that, in addition to allowing users to create a “Want” button, allows users to indicate that they bought something in the same way that they can “like” video or news articles, according to blogger Tom Waddington.

Poking around in Facebook’s OpenGraph code, he found options for a “product.purchased” option along with the aforementioned “Want” button. Waddington says:

The source code from the stream story gives a few more clues as to Facebook’s strategy for products. The Want/Unwant action link even includes ‘socialcommerce’

It’s clear that Facebook are working on a new OpenGraph representation of products.

It appears that product wants and purchases will be accessible similar to other user actions – music, news and video.

Here’s a screengrab of what it might look like:

facebook social commerce

As we explained earlier, a “Want” button coupled with some sort of social commerce action would be sort of Holy Grail for advertisers who currently do not have a way of figuring our users’ shopping desires on Facebook.

Related:

Please follow Advertising on Twitter and Facebook.

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Friday, July 6th, 2012 news No Comments

Facebook places ‘Listen’ button on artist pages, now takes you to your go-to streaming app instantly

Source: http://www.engadget.com/2012/04/17/facebook-listen-button/

Facebook places 'Listen' button on artist pages, now takes you to your go-to streaming app instantly

If navigating away from a musician’s timeline on Facebook to get a quick listen isn’t your favorite activity, you’re in luck. The folks in Palo Alto dropped a “Listen” button on artist pages today, giving you access to popular tracks instantly. Situated right beside the ever important “Like” button, the new feature first asks if you’d like to open your favorite music-streaming app — either Spotify, MOG, Slacker Radio or Rdio. If you’ve yet to link a service to FB, it’ll ask which you’d prefer to use. Once prompted in Spotify, for example, the app heads to the band’s library and begins playing selections from the Top Hits category. The “Listen” button then becomes a play / pause control and clicking one on another artist’s page makes the change in the app in a flash. To grab a look at the new control in action, head to your band of choice to give it a try.

Facebook places ‘Listen’ button on artist pages, now takes you to your go-to streaming app instantly originally appeared on Engadget on Tue, 17 Apr 2012 18:33:00 EDT. Please see our terms for use of feeds.

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Tuesday, April 17th, 2012 news No Comments

Google tests the ‘do not track’ waters with a Chrome extension

Source: http://www.engadget.com/2012/02/24/google-tests-the-do-not-track-waters-with-a-chrome-extension/

Keep My Opt-Outs

Well, that didn’t take long. One day after agreeing to implement a do not track button as part of a new consumer bill of rights, Google has given the people what they want… sort of. Keep My Opt-Outs is a Chrome extension, developed by the Mountain View team, that will prevent advertisers from using your browsing history against you. Presumably, this function will get built straight into the browser one day but, for now, you have to go dig it up in the Chrome Web Store — far from an ideal solution. Still, a tepid step into the shallow end is better than no step at all. You can install the extension yourself at the source.

Google tests the ‘do not track’ waters with a Chrome extension originally appeared on Engadget on Fri, 24 Feb 2012 16:41:00 EDT. Please see our terms for use of feeds.

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Friday, February 24th, 2012 news No Comments

Source: http://gizmodo.com/5887838/please-stop-making-more-pinterests

Please Stop Making More PinterestsPinterest! It is the hottest social media whatever the hell it is out there. Is there a Pinterest button on this site yet? (No? Jeremy, please get on that!) Because Pinterest should be everywhere, and everything should be Pinterest.

Pinterest! Pinterest! Pinterest!

Journalists! If you are writing a story about something, and you do not mention Pinterest, what are you thinking, really? I don’t care what your story is about, you still need to mention Pinterest. Steve Jobs? Mention Pinterest! Mitt Romney? Mention Pinterest! Genocide? Mention Pinterest! What do you mean that’s in poor taste? Mention it, Goddamn you! Mention Pinterest!

Similarly, if you are starting a company and it is not a Pinterest clone, I feel bad for you son. All the big baller VCs in the valley need a Pinterest hook right now if you expect them to relate to you. If your turd factory isn’t a Pinterest spin-off you might as well not even share your poop with me. Because I won’t care! Each and every elevator pitch is now required to begin with “It’s like Pinterest for _____

You don’t believe me? To fucking wit:

Chill: Pinterest for Video
Gentlemint: Pinterest for men
Linterest: Pinterest for Jeremy Lin!
Urbantag: Pinterest for places!
Sinterest: Pinterest for porn!
Grooblin: Pinterest for social events!
Stylesays: Pinterest for fashion!
Polyvore: Pinterest for fashion!!
Usabila: Pinterest for designers!
Shopalong: Pinterest for Shopping!
Pinspire: Pinterest for Pinterest!
Currently Obsessed: Pinterest for Stalkers!
Etc: Etc Etc

But clearly, there are some market holes. So, hang on, I’m going to start like 20 businesses for you real quick. Please immediately launch Pinterests for: Magazines, blogs, dead people, cats, the gays, sexual positions, fires, trees, the homeless, gingers, medical professionals, Latvians, figs, horses, websites about Barack Obama, air travel, banana slugs, butt plugs, anger, fear, hate, sadness, crying alone in the park, other emotions, cars, guys who like to have sex with cars, Mitt Romney’s old man balls, javascript libraries, the Taliban, pure uncut molly experiences, Skrillex, butterscotch, and of course women. That there isn’t a Pinterest for women yet just fucking amazes me. It’s obvious. Billion dollar idea.

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Friday, February 24th, 2012 Uncategorized No Comments

Moo.com makes business cards from your Facebook Timeline, strangely offers no Like button on its site

Source: http://www.engadget.com/2012/01/05/moo-business-cards-from-your-facebook-timeline/

It’s a new year, which probably means that you’re due for new business cards. And look, your card design from last year is precisely that — so last year. Moo has announced a clever new design, which allows you to “take your Facebook Timeline offline, and hand it out to new friends, contacts and potential clients.” Wildly enough, creating ’em is as easy as tweaking your Timeline. Once you’re ready to roll, just sign in and allow Moo to access your data (cue privacy advocate yelling), check that you spelled your name right and hand over $15 for a stack of 50 cards. Once you receive ’em, you can navigate back to the site and Like its page as a reward… oh, wait.

Moo.com makes business cards from your Facebook Timeline, strangely offers no Like button on its site originally appeared on Engadget on Thu, 05 Jan 2012 17:52:00 EDT. Please see our terms for use of feeds.

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Thursday, January 5th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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