buyer

Boutique Fashion Brokers Make Virtual Trade Show Platform

Source: http://gizmodo.com/5923780/boutique-fashion-brokers-pioneers-the-virtual-trade+show-platform

 

In the age of e-commerce and business meetings held over Skype, the travel and lodging expenses of attending a trade show are increasingly difficult to justify. And If you’re an emerging independent designer or the owner of a fashion boutique anywhere other than LA or NYC, scouting for new items and securing the right connections to get your product seen by the right people can be cost prohibitive.

Kassondra Dyebo, CEO and managing director of Boutique Fashion Brokers, believes there’s a better way.

BFB is a “B2B membership-only community, created for up-and-coming fashion brands and boutiques to discover and do business with one another through their own private virtual showrooms.”

Dyebo first conceived of the idea for BFB while working as a buyer in Montreal and attending trade shows herself. They’re huge, tiring, overwhelming conventions that require much schlepping and stamina. And BFB, which launched in February of this year, is the trade show’s efficient opposite.

With a low-fee membership, boutique buyers are able to browse BFB’s online inventory, which is navigable by all manner of categories and sub-categories, and can be added to a multi-branded line-sheet, from which to request samples. While designers can use the platform to host their own virtual showroom, where they can showcase their collection(s), look-book(s), and press.

Two things that Dyebo believes make BFB a valuable resource are the premium placed on member privacy (buyers have no way of knowing with whom they are in direct competition, and designers only know who browses their wares once an item has been placed on a “Watch” list or a sample has been requested), and the user-friendly features in place to meet all their members’ needs (BFB’s system allows them to keep track of sales, orders, and shipments, as well as all pending and completed transactions).

Dyebo doesn’t believe the day of the old-school trade show is over, only that—at least in some industries—there is an opportunity online to improve the entire experience. “What inspired me,” she says, “was the fact that I couldn’t travel to all the tradeshows and scout out all the talent around the world.” Problem, solved.

Thanks, Kassondra!

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Friday, July 6th, 2012 digital No Comments

What You Need To Know About The Technology Driving Advertising Right Now

Source: http://www.businessinsider.com/what-you-need-to-know-about-the-technology-driving-advertising-right-now-2012-3

 

your ad here, advertising, marketing

Media buying today is no easy task – it has to be simple, effective, and relevant.

Ask any buyer and they will tell you there are seemingly infinite choices available to them in selecting media for their clients.

How do they reach a final decision?  Price? Relationship? Brand? Environment? Big idea?

All of these are good reasons, but I’d postulate that information or insights that can be learned from the partner are increasingly an important part of the final buying process.

Buyers want and need to learn more about what is and isn’t working for their clients across all media channels in order to best optimize existing and future campaigns.

Many vendors and start-ups are trying to apply new technology to media in an effort to make inventory more valuable and effective for publishers and advertisers alike.

And, ideally, they are trying to use technology to fuse data with inventory, not only to differentiate themselves from the crowd pre-sale but also to generate post-campaign “learnings” to share with the client.

Top media and technology companies have long been optimizing campaigns from the start (the day the campaign goes live) to ensure clients get the results they are looking for.

Additionally, they are working with an array of technologies and partners, such as Compete and Dimestore, to provide actionable “learnings” during the campaign and afterwards.

By integrating post-buy reports with most branding programs, these companies are able to give marketers a view of their audience they rarely see and, more importantly, work hand and hand with them to build repeatable programs that work for clients.

Using data and technology to improve media effectiveness can be very rewarding – often clients see a tremendous lift in key brand measures.

But the application of technology takes patience, experience and a bit of art to find the right mix of capabilities to work for each client.   When media meets technology the impact can be impressive, but don’t assume just because you apply data or technology to media that you will get the desired result.

You need to work with a partner that has the people, platform and knowledge to apply technology appropriately and deliver the insights and results you expect.

What do you think?

The views expressed here reflect the views of the author alone, and do not necessarily reflect the views of 24/7 Real Media, its affiliates, subsidiaries or its parent company, WPP plc.

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Wednesday, March 7th, 2012 news No Comments

Netflix’s Bad Stock Timing (NFLX)

Source: http://www.businessinsider.com/chart-of-the-day-netflix-2011-11

Netflix “is showing investors how not to buy and sell stock,” says the Bespoke Investment Group.

Last night it sold $200 million worth of stock at $70 a share. It had to sell that stock as part of a deal to raise another $200 million in the form of convertible notes. The financial moves will dilute shareholders by about 10%, according to Credit Suisse.

The timing is really embarrassing for Netflix because it spent $200 million buying back shares at an average price of $218 during the first half of the year.

Buying high and selling low is not how you should do it.

For what it’s worth, as you can see in the chart below, Netflix’s timing wasn’t always terrible! It was pretty smart buyer until the second quarter of 2011.

chart of the day, netflix stock price and stock repurchases

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Wednesday, November 23rd, 2011 news No Comments

AdAge: AOL to Sell or Shut Down Bebo in 2010

Move Comes Just Two Years After Portal Spent $850 Million to Acquire Social Network
NEW YORK (AdAge.com) — AOL will shut down social-networking service Bebo if it can’t find a buyer, the company said in a memo to staff on Tuesday.
FULL ARTICLE

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Wednesday, April 7th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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