Diving a little further into specifics, the study finds that the share of airtime tweets sent during commercial time ranged from a low of 8% to a high of 43%, with those figures corresponding almost exactly with the share of airtime allocated to commercials (9% of airtime for the low end; 43% for the high end).
The same finding applied when sorting tweeting activity by genre. On the low end, 25% of tweets sent during sports programs were posted during commercials, and in turn, commercials accounted for 24% of airtime during those shows. On the high end, 35% of tweets sent during comedy shows were posted during commercials; commercials represented 35% of airtime.
Just because there’s no spike in tweeting during commercials doesn’t mean that viewers aren’t using their mobile devices, though: a recent study by Symphony Advanced Media found that participants spent one-third of TV ad viewing time looking at their mobile phone or tablet.
The iPhone had 5X as many tweets as the S4 had on each phone’s launch day. Therefore, Munster believes, “that the standard iPhone will essentially maintain its market share in the high-end of the market through CY13 (low 40% worldwide).”
Heading into the S4 launch there was a lot of buzz that Samsung was catching up to Apple in cool-factor, and popularity. If you believe the results of this Twitter survey, it looks like Samsung still has a ways to go.
There’s one caveat: 73 percent of the iPhone 5 tweets were positive compared to 81% being positive for the S4. Munster thinks this was because, “the iPhone 5 was well telegraphed, thus some consumers may have been let down that there were no surprises.”
Overall, Munster says people should buy Apple shares because it’s going to announce a lot of stuff later this year which will get investors excited.
There are some caveats on this one which we’ll get to, but Apple had a really good holiday quarter compared to its rivals.
comScore reports Apple had 37.8 percent of the U.S. smartphone market for the three months ending in January. Samsung, meanwhile, had 21.4 percent of the market. Apple’s market share was up 3.5 percent compared to the three months ending in October. Samsung was up 1.9 percent.
As for the iOS versus Android market share battle, Apple was 37.8 percent versus 52.3 percent for Android. Apple was up 3.5 percent, while Android was actually down 1.5 percent.
This is good news for Apple, but as we said there are caveats:
Apple does very well in the U.S. It does not do as well elsewhere in the world.
The holiday period was when Apple really launched the iPhone 5. Samsung, meanwhile, was selling the Galaxy S III, an older smartphone model. It only makes sense for Apple to! experie nce a bump in this period.
We’ll see how Apple holds up over the next three to six months as the hype of the iPhone 5 dies off and the hype for the Galaxy S IV cranks into gear.
All that said, considering the Samsung buzz, you would have thought it was killing Apple. These numbers show that Apple can still hold its own.
The bigger picture for Apple and Samsung on all of this is that the U.S. market, and other developed markets, is not going to generate the same growth, and thus profits in the near term aren’t going to be as robust.
Campaign season is heating up, and in Michigan’s 3rd congressional district the Democratic primary battle pits an entrenched 60-year-old against a young social media upstart. Guess whose campaign has more Facebook Likes? Old man Steve Pestka’s. He’s got the best Facebook friends money can buy.
Eclectablog reports the curious rise of Steve Pestka’s Facebook popularity. Pestka has been running a pretty traditional campaign against Trevor Thomas, who’s running a “more modern campaign” that “involves heavy use of social media to create a buzz and appeal to a wider cross-section of voters.” Then a few weeks ago, Pestka’s Facebook popularity skyrocketed from just over 1000 likes to some 7500. Impressive! Er, except it’s pretty suspicious:
But what’s even stranger than the surge is the demographics of his followers. If you look at the screenshot above, you’ll see his “Most popular age group” is 13-17 year-olds and his most popular city is in Israel. In April, it was kids in the age range of 13-17 from the Philippines:
While this is hardly definitive proof that Pestka’s campaign went on a Facebook Like shopping spree, it’s hard to think of any other plausible explanation. Eclectablog spoke to the Pestka campaign, which claimed that the meteoric rise was due to nontargeted Faebook ads. Yeah, sure, right. Dear inexperienced social media people of the world: Don’t try to be sneaky. We will catch you. [Eclectablog via Sean Carlson]
Actress-turned-entrepreneur Jessica Alba co-founded a startup called Honest Company, an online commerce site that sells green diapers, biodegradable wipes, and other environment friendly items.
All those baby items are sold under a private label, Kara Swisher at AllThingsD reports.
Alba had a hard time finding non-toxic products, so she decided to create a marketplace for it. There’s been a lot of buzz around the launch of Honest, which has a subscription model, depending on how many baby products you need.
Alba’s cofounder is Brian Lee, who also cofounded Shoe Dazzle with Kim Kardashian, and LegalZoom with Robert Shapiro.
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Penn found that IKEA customers, following the signature yellow path, walk through the entire warehouse store. They get lost, encounter products they weren’t looking for and spend enough time shopping that they feel justified making impulse purchases.
Here’s a customer heatmap from Penn’s presentation, followed by the video.
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“Lilyhammer” tells the story of an East Coast mobster, played by “The Sopranos” actor Steven Van Zandt, who’s relocated to a small town in Norway as part of the witness protection program.
Unlike most TV shows, you’ll be able to see all eight episodes of “Lilyhammer” at once — Netflix is putting the whole series online February 6.
This seems to be a risky strategy: shows often build buzz over the course of the season, especially with a new series, and if “Lilyhammer” doesn’t catch on immediately it could have a hard time building viewership.
Netflix might be counting on a viral audience, with subscribers passing it between each other and telling their friends they need to see it. If that’s the case, it better be good.
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I don’t understand Google Shopper. Not because the function—searching for books, CDs, DVDs and more by using the cover art or barcode—is confusing. But because they already have a visual search app built into new Android phones, Goggles.
Goggles does the same thing: You take a picture of something, like a book cover, and it searches for it. I get that Shopper is slightly different, with more of a direct Amazon-competitive slant, since you can bookmark products to buy them later (presumably through Google Checkout).
But why not just integrate that into Goggles? Why the hell does this separate other product exist? Like Fake Steve says, WTF is going on over there? Android and Chrome OS? Wave and Buzz? (Okay, Buzz and Wave aren’t an entirely fair comparison, though try explaining them to a normal person.) Now Goggles and Shopper? Am I just missing something? [Google]
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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