c level

C-Suite Execs: More CEOs Are Personally Sponsoring Digital Business Initiatives

source: http://www.marketingcharts.com/wp/interactive/c-suite-execs-more-ceos-are-personally-sponsoring-digital-business-initiatives-36395/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

McKinsey-C-Suite-Involvement-Digital-Biz-Initiatives-Sept2013CEOs are becoming more personally involved in digital business initiatives, according to a recent study from the McKinsey Group. The survey, of 850 C-level executives from around the world, found 31% saying that CEOs personally sponsor such initiatives at their organization, a marked increase from 23% indicating that to be the case last year. Interestingly, respondents also suggested that CIOs have  more direct engagement in these activities than CMOs.

The study examined participation in 5 digital-enterprise trends:

  • Big data and advanced analytics;
  • Digital engagement of customers;
  • Digital engagement of employees and external partners;
  • Automation; and
  • Digital innovation.

63% of respondents indicated that CIOs are either supportive and sponsoring these initiatives (26%) or supportive and directly engaged (37%) in them, with 54% concurring with respect to CMO involvement. (An analysis of the CMO/CIO relationship can be found here.)

Also of note: this year, 37% said the CFO is sponsoring digital business initiatives or otherwise directly engaged, up from 32% last year.

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Thursday, September 5th, 2013 news No Comments

Field Sales Reps Seen Underrepresented In B2B Content, Message Creation

Source: http://www.marketingcharts.com/wp/topics/business-to-business/field-sales-reps-seen-underrepresented-in-b2b-content-message-creation-23863/

Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation,¬†according to [pdf] October 2012 findings from Corporate Visions. Marketing management personnel (75%) are the most likely to be involved, followed by product managers and sales management (60%) and marketing associates (54%), while C-level executives (27%) mostly stay uninvolved. The […]

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Thursday, October 4th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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