Cablevision

2.3 Million Americans Have Pulled The Plug Since 2010

Source: http://www.businessinsider.com/goodbye-cable-tv-23-million-americans-have-pulled-the-plug-since-2010-2012-2


videodrome

This chart (below) from ISI Group tells you all you need to know about the fate of cable TV in the age of the iPad: Since Q1 2010, 2.3 million people have stopped subscribing to pay TV as delivered by cable TV companies such as Cablevision, Comcast, DirecTV, Time Warner Cable, Dish, Verizon, and AT&T.

Currently, only 41.5 million Americans watch TV on pay cable.

I’ve been arguing for a while now that Americans are on the cusp of a dramatic change in how they watch video. They’re moving to video over the internet. Traditional TV is dying, in much the same way that in the mid-2000s we all largely stopped using hardwired telephones to make calls in favor of wireless mobile cellphones.

Hardwired phones are still a big business, of course, and most households still have them. But they’re really a vestigial offshoot of whatever bundled communications package you’ve bought.

It looks like cable is about to go the same way. Although its subscriber numbers are dwindling, subscriber numbers for satellite TV and broadband phone/internet service remain relatively healthy, as the second chart (below) shows. That suggests to me that there is a growing number of households choosing a broadband package with the internet as their top priority, and a dwindling number choosing it based on TV.

Ironically, the fall has come at a time when cable is making more ad money than ever. It’s a supply-and-demand issue: It may be that cable TV’s audience is dwindling, but it’s still one of the few venues that reliably delivers millions of eyeballs all at once.

First, the cable TV chart, based on numbers from ISI Group:

cable tv

Here’s the market share situation. Note that 2011 was a threshold year, when cable slipped from having more than 50 percent of the market to less:

cable tv share

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Wednesday, February 29th, 2012 news No Comments

Cablevision reports Q3 earnings, sees profit fall by 65 percent, drop in video subscribers

Source: http://www.engadget.com/2011/10/31/cablevision-reports-q3-earnings-sees-profit-fall-by-65-percent/

It’s safe to say that Q3 2011 probably won’t be remembered as Cablevision‘s finest. According to the provider’s latest earnings report, profits declined by a full 65 percent over the year, with net income plunging to $39.3 million this quarter, compared with the $112.1 million it raked in during the third quarter of 2010. The company also reported a loss of 19,000 video subscribers during Q3, though it added 17,000 broadband customers and 38,000 telephone subscribers. Total customers, however, declined by 15,000 over the past three months. Revenue, meanwhile, increased by eight percent to $1.7 billion, though the New York-area operator lost about $16 million to Hurricane Irene — not to mention all those legal fees. Smell that? That’s a big platter of PR, sitting right there after the break.

Continue reading Cablevision reports Q3 earnings, sees profit fall by 65 percent, drop in video subscribers

Cablevision reports Q3 earnings, sees profit fall by 65 percent, drop in video subscribers! origina lly appeared on Engadget on Mon, 31 Oct 2011 07:01:00 EDT. Please see our terms for use of feeds.

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Monday, October 31st, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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