Campaign

See The Difference Between Victoria’s Secret And Dove Models

Source: http://www.businessinsider.com/victorias-secret-angels-vs-dove-models-2012-12

The Victoria’s Secret Fashion Show airs tomorrow night.

Standards for the show’s models are high. A Victoria’s Secret executive famously told The New York Times that fewer than 100 women in the world would be suitable to walk in the show.

Meanwhile, skincare company Dove has a “real beauty” campaign, using real women instead of models.

A Reddit user posted a photo showing the stark contrast between the two:

victoria's secret and dove models

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Monday, December 3rd, 2012 news No Comments

This is why Google’s profit margins are going down

They sent me a 4-fold mailer to tell me that I got 167 visitors from my Adwords campaign in September and suggestions for how to make improvements.

Inline image 1

 

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Monday, November 5th, 2012 news No Comments

There’s A New Tool For Brands To Launch Instagram Campaigns

Source: http://www.businessinsider.com/new-tool-for-brands-instagram-campaigns-2012-9

Liz Eswein Instagram

With 100 million (and counting) registered users on Instagram and 5 billion photos shared, brands are clamoring to find new ways to engage with users on — not to mention monetize — the new social media platform. 

This comes in many forms, from companies creating a new Instagram persona to them integrating the photo stream site onto their actual company websites. Urban Outfitters owned Free People, for example, uses Instagrammers who post shots in the retailers’ jeans as models on the company website.

In the same vein, VenueSeen launched a management and CRM tool that that allows brands to run Instagram campaigns that integrate onto their company websites.

The tool aggregates photos that have been labeled with a specific hashtag and brings them to a company’s campaign page. Instagrammers can then claim their photograph and collect prizes, coupons, and other incentives the company have put in place. This allows for easy company/consumer interaction and gives brands customer contact information.

The price for a campaign can range from under $1000 a month to tens of thousands, depending on the scope and reach of the project,” CEO Brian Zuercher told Business Insider.

VenueSeen originally was a social media management and monitoring tool that helped brands identify fans based on hashtags, check-ins, comme! nts, and location-specific photos on Instagram and FourSquare. It worked with The Columbus Zoo, Macaroni Grill and other restaurants and vendors.

It now has an Instagram specific campaign tool. “The question was, how do we get to the next level and see Instagram as a monetization strategy,” CEO Brian Zuercher explained.

Warrior, a New Balance owned company that sells Lacrosse equipment, was the first brand to use VenueSeen for an Instagram campaign.

See the rest of the story at Business Insider

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Sunday, September 23rd, 2012 news No Comments

A Greek Yogurt Company Is Winning The Ad Olympics Online

Source: http://www.businessinsider.com/addthis-a-greek-yogurt-company-is-winning-the-ad-olympics-online-2012-7

Jennie Finch Chobani

According to social media sharing and measurement company AddThis, the Chobani Champions campaign is currently winning the race online for most effective campaign amongst the official Olympic partners.

Over the course of a three-day period (July 19-July 22) AddThis measured mentions on social networks, articles and Twitter followers and determined the Greek yogurt brand is proving to have the greatest reach.

Chobani’s campaign features noted softball player Jennie Finch.

Rounding out the top five were United Airlines, Visa, Omega, and McDonald’s. According to AddThis—which claims to monitor more than 14 million websites and 1.3 billion users—McDonald’s is doing particularly well on Twitter.

AddThis Olympic Scorecard

Here’s the Chobani spot:

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Tuesday, July 24th, 2012 news No Comments

Facebook’s Magic Number 16%

Source: http://www.businessinsider.com/facebooks-entire-brand-advertising-business-boils-down-to-one-number-16-2012-3

 

Sheryl Sandberg at Facebook

One secret reason why Facebook ad revenues haven’t quite taken off like they should – and are, in fact, decelerating – is that for years now, brands have advertised on Facebook without paying Facebook.

Here’s how they’ve been doing it:

  • Brands build a “page” on Facebook.
  • Facebook users become “fans” of that brand page, thanks in part to ad campaigns off Facebook.
  • The brands post video, photos, or text to the page.
  • That content goes into fans’ News Feeds.
Yesterday, in front of more than 1,000 advertising executives here in New York, Facebook announced a new ad product it hopes will finally convince brands to do more than use Facebook’s free features.
The pitch boils down to a number: 16%
When a Facebook page owner posts a piece of content to their page, and that content gets disperse red into the News Feeds of that page’s fans, only 16% of those fans will actually see that piece of content.
Facebook’s new ad product, called Reach Generator, is supposed to take that number, 16%, and push it toward 100%. Test campaigns pushed it past 95% in some cases.
Basically, when a brand buys into a Reach Generator campaign, Facebook will push posts from that brands page into its fans’ News Feeds, mobile News Feeds, and log-out screen until almost all of that brand’s fans see it.

 

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Thursday, March 1st, 2012 display advertising No Comments

Dramatic Declines In Usage of Traditional News Sources; Internet The Only One Growing

Source: http://www.mediapost.com/publications/article/168697/where-did-they-hear-that.html

Campaign News Sources

 

% of Consumers Who Regularly Get Campaign News From:

Source

2000

2004

2008

2012

Cable news

34%

38%

38%

36%

Local TV news

48

43

40

32

Network news

45

35

32

26

Internet

9

13

24

25

Local paper

49

31

31

20

Source: Pew Research Center, January 4-8, 2012

Read more: http://www.mediapost.com/publications/article/168697/where-did-they-hear-that.html#ixzz1nlia383u


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Wednesday, February 29th, 2012 news No Comments

How The iPad Kicks Kindle’s Butt When It Comes To Ad Traffic (AAPL, AMZN)

Source: http://www.businessinsider.com/how-the-ipad-kicks-kindles-butt-when-it-comes-to-ad-traffic-2012-2


kindle ipad

Amazon just kicked off a new TV campaign for the Kindle Fire, which it doubtless hopes will further dent sales of Apple’s iPad. But Kindle has a long way to go before it starts threatening the iPad as a device for serving online ads to consumers.

Data from Rimm-Kaufmann Group, an online marketing agency, show that the iPad maintains its total dominance of the tablet market when it comes to ad traffic. Kindle is slowly making progress, but it only has 3.48 percent of the market to iPad’s 88.1 percent.

iPad had a 93.44 percent share of the market late last year, so share is being traded quickly in this category.

With iPad 3 on the way, even those small gains for Kindle may be in jeopardy.

When it comes to ad performance, the iPad also has a significant edge. If you index the data to the average ad displayed on a desktop computer, ads on iPad get 10 percent more revenue per click, the same level of overall clicks, and a greater average order value.

All the other tablets, including Kindle, perform much worse than ads displayed on PCs.

iPad dominates ad traffic on tablets, but its dominance is slipping.

The Kindle is gaining share of ad traffic the fastest against the iPad.

But the iPad is still the most effective tablet device by far, for advertisers.

See the rest of the story at Business Insider

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Saturday, February 11th, 2012 news No Comments

Galaxy Note, Hulu Plus, Best Buy and more

Source: http://www.engadget.com/2012/02/06/super-bowl-2012-commercials/

Super Bowl 2012 Ads Roundup: Galaxy Note, Hulu Plus, Best Buy and more
By now, we’ve become accustomed to the circus of elite advertising that takes place during America’s biggest game, and this year was no exception. Last night’s Super Bowl made room for over 50 commercials during its air time, some of which included the likes of Samsung’s whopping Galaxy Note, the usual Go Daddy domain teasers, a bit of Best Buy “innovation” and the Hulu Plus Mushy Mush campaign, just to mention a few. Needless to say, we put together a small collection of some we believe you might enjoy, so take a virtual jump past the break to catch the big-ticket advertising in action. You can also find the rest of the ad pack at the source link below.

Continue reading Super Bowl 2012 Ad Roundup: Galaxy Note, Hulu Plus, Best Buy and more

Super Bowl 2012 Ad Roundup: Galaxy Note, Hulu Plus, Best Buy and more originally appeared on Engadget on Mon, 06 Feb 2012 12:21:00 EDT. Please see our terms for use of feeds.

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Monday, February 6th, 2012 news No Comments

RIM’s Twitter Campaign Goes Horribly Wrong #BeBold

Source: http://www.businessinsider.com/rims-twitter-campaign-goes-horribly-wrong-bebold-2012-1


RIM’s latest marketing campaign is based around a squad of cartoon characters called the Bold Team, accompanied by the #BeBold hashtag on Twitter. It wasn’t a good idea.

Why? Because the campaign is blowing up in RIM’s face. Spectacularly.

The vague hashtag, plus the cheesiness of the cartoon characters, prompted the masses to hijack #BeBold. So now, just one week after McDonald’s reminded marketers everywhere how NOT to do a Twitter campaign, RIM makes the same mistake. It’s getting ripped on by its own hashtag (via Gizmodo).

Take a look at what people are tweeting. It entirely consists of folks railing on either the cartoon, or the company as a whole:

rim twitter bebold

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Tuesday, January 31st, 2012 news No Comments

This ‘SHCOOL X-ING’ Sign Has Been Posted Outside A New York School For Months

Source: http://www.businessinsider.com/this-shcool-x-ing-sign-has-been-posted-outside-a-new-york-school-for-months-2012-1


School Crossing

There are many signs that America’s schools are crappy — and now, thanks to a spelling gaffe outside a Lower East Side high school, we are seeing that trend physically manifest itself on the sidewalks of New York City.

Yesterday, The Lo-Down’s Erin Rodriguez spotted a crossing sign outside Marta Valle High School incorrectly spelled “SHCOOL X-NG.”

Jennifer Bain and Jeane Macintosh of The New York Post picked up the story about the embarrassing spelling error, which has apparently gone unnoticed by school officials for months. 

The Post says Marte Valle officials could not be reached, but a spokesman from the Department of Transportation told the publication that the error was made by a utility provider—not the city—after construction was done on the street over the summer.  

The DOT says it is now working on correcting the mistake. 

Don’t miss: What’s Wrong With Education In America?

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Tuesday, January 24th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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