campaigns

SESNY 2013 Dr Augustine Fou Panel

Day 2 Panel: Offline to Online: Coordinating Agencies, Aligning Campaigns

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Friday, April 12th, 2013 news No Comments

Local-Mobile Ads: Search Behavioral Targeting Provides Biggest Lift

Source: http://www.marketingcharts.com/wp/direct/local-mobile-ads-search-behavioral-targeting-provides-biggest-lift-27628/

Close to 95% of national advertiser campaigns now use some form of location targeting in mobile, says xAd in its 2012 year-in-review report. The study notes that locally-targeted campaigns performed significantly better than industry standard metrics. Among the available audience targeting tactics, search behavioral targeting providing the biggest lift, at 60%. Close behind, place-based targeting […]

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Monday, March 11th, 2013 news No Comments

Local-Mobile Ads: Search Behavioral Targeting Provides Biggest Lift

Source: http://www.marketingcharts.com/wp/direct/local-mobile-ads-search-behavioral-targeting-provides-biggest-lift-27628/

Close to 95% of national advertiser campaigns now use some form of location targeting in mobile, says xAd in its 2012 year-in-review report. The study notes that locally-targeted campaigns performed significantly better than industry standard metrics. Among the available audience targeting tactics, search behavioral targeting providing the biggest lift, at 60%. Close behind, place-based targeting […]

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Saturday, March 9th, 2013 news No Comments

drag2share: These 3 Deals Show How Twitter Could Steal Ad Dollars From TV

source: http://feedproxy.google.com/~r/businessinsider/~3/uqsZLYu4gQU/how-twitter-could-steal-tv-ad-dollars-2013-3

These 3 Deals Show How Twitter Could Steal Ad Dollars From TV

Mar 7, 2013

Twitter made three deals recently all of which indicate the microblog platform believes its future is in TV ad dollars. Consider:

First, Twitter’s new Ads API allows companies like TBG Digital to buy promoted tweet campaigns against the nightly TV schedule, as if tweets were like TV ads. Why? Because people like to tweet while they watch TV. Here’s a chart from Twitter ad buyer TBG Digital showing the enhanced effect of advertising that also uses a Twitter campaign:

TBG Twitter

Second, Twitter recently acquired Bluefin Labs, a social TV measurement company. Twitter believes there is a strong, symbiotic connection between Twitter and TV watching — and it intends to prove that to advertisers with hard metrics.

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Thursday, March 7th, 2013 news No Comments

Advertisers Shouldn’t Bet Too Heavily On Facebook’s Ad Exchange

source: http://feedproxy.google.com/~r/businessinsider/~3/tO9_KyLMMPc/dont-bet-on-facebooks-ad-exchange-2013-2

Retargeting company AdRoll has released data intended to suggest that advertisers shouldn’t rush too quickly to embrace Facebook Exchange. At least not at the expense of other forms of retargeting.

adroll infographic facebook ad exchange

What did AdRoll find? Well, some of the costs for advertisers were much lower on Facebook Exchange campaigns — CPMs (cost per thousand impressions) were 82 percent lower, while CPCs (cost per clicks) were 70 percent lower. However, click through rates were 40.18 percent lower on Facebook than on the Web, and Facebook Exchange ads also had an 86 percent higher cost per unique.

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Friday, February 22nd, 2013 news No Comments

There’s A New Tool For Brands To Launch Instagram Campaigns

Source: http://www.businessinsider.com/new-tool-for-brands-instagram-campaigns-2012-9

Liz Eswein Instagram

With 100 million (and counting) registered users on Instagram and 5 billion photos shared, brands are clamoring to find new ways to engage with users on — not to mention monetize — the new social media platform. 

This comes in many forms, from companies creating a new Instagram persona to them integrating the photo stream site onto their actual company websites. Urban Outfitters owned Free People, for example, uses Instagrammers who post shots in the retailers’ jeans as models on the company website.

In the same vein, VenueSeen launched a management and CRM tool that that allows brands to run Instagram campaigns that integrate onto their company websites.

The tool aggregates photos that have been labeled with a specific hashtag and brings them to a company’s campaign page. Instagrammers can then claim their photograph and collect prizes, coupons, and other incentives the company have put in place. This allows for easy company/consumer interaction and gives brands customer contact information.

The price for a campaign can range from under $1000 a month to tens of thousands, depending on the scope and reach of the project,” CEO Brian Zuercher told Business Insider.

VenueSeen originally was a social media management and monitoring tool that helped brands identify fans based on hashtags, check-ins, comme! nts, and location-specific photos on Instagram and FourSquare. It worked with The Columbus Zoo, Macaroni Grill and other restaurants and vendors.

It now has an Instagram specific campaign tool. “The question was, how do we get to the next level and see Instagram as a monetization strategy,” CEO Brian Zuercher explained.

Warrior, a New Balance owned company that sells Lacrosse equipment, was the first brand to use VenueSeen for an Instagram campaign.

See the rest of the story at Business Insider

Please follow Advertising on Twitter and Facebook.

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Sunday, September 23rd, 2012 news No Comments

Popular Posts Week Ending September 26, 2009.

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Wednesday, September 30th, 2009 digital No Comments

is your brand name a generic word?

if it is, it’s a LOT harder for users to find you

TAG – men’s personal care line from Proctor & Gamble – hard to pick out from other search results on “tag.” The brands have to use paid search ads to show up.

tag

tag-search

serch engine optimization is critical, otherwise, looking at the following graphs, there is no way to tell when a brand launched or when they have campaigns in market, because the volume of search on the generic term is so great, the lift in search volume due to paid advertising is not detectable.

intel

axe

virgin

open

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Wednesday, March 11th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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