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NBC Spoiled Missy Franklin’s Tape-Delayed Gold Medal Race Just Moments Before Airing The Race

Source: http://www.businessinsider.com/video-nbc-spoiled-missy-franklins-tape-delayed-gold-medal-2012-7

NBC has received plenty of heat and criticism for their decisions to tape-delay a number of the more popular Olympic events. But they aren’t helping their own case when they spoil their own coverage with a promo for another show.

That’s what happened tonight when NBC was getting set to show the women’s 100 meter backstroke, an event Franklin won (will win?). The network went to commercial with a view of Franklin in the pool and the teaser “coming up, how good can Missy Franklin be tonight? The finals of the 100-back coming up.”

And from the “can’t make it up department,” NBC then showed a promo for “The Today Show” centered around Franklin celebrating her gold medal with her parents. The promo even included a shot of Franklin on the medal stand with her medal.

Gee, I wonder if she is going to win?!? Here’s the video…

 

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Monday, July 30th, 2012 news No Comments

Made-Up Word Advertising — “Retina Display” — is how Apple Launches New Products

A made-up word “retina display” had every major blog and news outlet scrambling to help explain what it was. Nearly 1.1 Million search results in 19 hours. It was covered on every evening news; look closely at the thousands of related news articles, etc.  And all the major, powerful sites like Gizmodo, MacRumors, Engadget, etc. covered the event.  Similarly 1.2 million search results on the “one more thing” feature — video calling on the iPhone called FaceTime. All entirely free primetime coverage — talk about the tens of millions of impressions achieved with NO media cost — they can definitely used the money saved to ensure Steve Job’s next keynote will have sufficient WiFi bandwidth for all those live blogging the event.

Look at the following graph of relative search volume. The spike in search volume for All-You-Can-Jet (in red) is about 4X higher than the orange line (Footlongs). And the blue line for “retina display”  is 8X. Consider the cost of the paid TV media campaign supporting Subway’s Footlongs compared to the cost savings of the social media launch of JetBlue’s All-You-Can-Jet Pass and the no cost media for Apple.

Of course, not all companies will achieve the same mass coverage, but the techniques for product launches can be the same. Footlongs is an expensive paid media campaign by Subway and note how low the orange line is compared to the TWO no-cost launches.

And one more graph that shows Drobo plus 2 social media success stories — Groupon and FourSquare that even blow away Apple’s retina display — all for FREE.

Other notable examples of using made-up word advertising include JetBlue’s All-you-Can-Jet Pass and Subway’s Footlongs. Further details about JetBlue’s launch of the All-You-Can-Jet Pass is here – http://go-digital.net/blog/2009/08/jetblue-all-you-can-jet-pass/

Earlier unfiltered results on Google within 10 hours of launch — there are 3.9 Million results which will be de-duped overnight.

Day 1 Stats – page 1 position 3 in 44.6 million results

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Tuesday, June 8th, 2010 Branding, integrated marketing 1 Comment

Two viral campaigns – one drove sales, the other probably didn’t

Samsung’s extreme sheep LED art video went viral and was definitely passed along as the bit.ly stats show below, but whether it drove sales for Samsung, or whether people even knew what it meant (Samsung makes LED lit LCD TVs), no one will really know.

Whereas JetBlue’s All-You-Can-Jet Pass also went viral (similar order of magnitude of shares, again by way of the bit.ly stats) and it led straight to the page about the All-You-Can-Jet Pass where users could then go on to buy it.

In the case of Samsung, the video was cool, entertaining, and unexpected and went viral. But the link to sales was tenuous at best. In the case of JetBlue, the product itself went viral and the link to sales was direct.

Hmm…  which had a larger business impact?  you tell me.

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Friday, September 11th, 2009 digital No Comments

Top Posts Week Ending August 22, 2009.

  • Samsung 52 inch HDTV $9.99 at BestBuy – purchase receipt below (6:21a eastern time August 12, 2009)
  • The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2
  • How to manufacture a viral video sensation and make viral profits – Post 2 of 2
  • Facebook advertising metrics and benchmarks
  • Two perfectly executed viral marketing programs in the SAME day – #bestbuy #jetblue #all-you-can-jet
  • The Perfect Babe – Megan Fox (pics)
  • JetBlue All-You-Can-Jet Pass – how viral can be manufactured (easily)
  • social media benchmarks
  • What is Web 3.0? Characteristics of Web 3.0
  • crispin porter bogusky’s beta site
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    Saturday, August 22nd, 2009 digital No Comments

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