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Mobile In-Store Research Frequency Seen Increasing Alongside Price Point

source: http://www.marketingcharts.com/wp/topics/e-commerce/mobile-in-store-research-frequency-seen-increasing-alongside-price-point-36700/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Similarly, while 36% regularly conduct in-store searches when looking at products priced at less than $50, 62% do so for products priced at $250 and up.

Besides price point, the study also finds that the frequency of in-store searches ranges significantly by product category. Respondents most commonly conduct in-store mobile searches for electronics and appliances (83% doing so almost always or frequently) and books and music (67%), with fewer do so for automotive (52%) and food and beverage (50%) products.

There are some intriguing results in the study’s section regarding the discount rates at which M-shoppers would consider buying online (these responses limited to US respondents). Almost 6 in 10 respondents would consider buying online if they could get a 10% discount on a $500 item. But a 10% discount on a $200 item would only persuade 50% to consider buying online, while swaying only 28% of those shopping for a $50 item. These results align with previous research from parago, which found that for an equal discount rate, consumers would be about 20% more likely to switch to an alternative online option (in this case Amazon) that provides larger dollar savings. The results from that study suggested that the focus on dollar savings over discounts could be attributable to a calculus regarding shipping costs.

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Tuesday, September 17th, 2013 news No Comments

drag2share: Without 3-D, the domestic box office might be shrinking

source: http://feedproxy.google.com/~r/businessinsider/~3/KxfYiJnUAZk/why-summer-blockbusters-are-bad-2013-7

The domestic box office might not be growing at all if it weren’t for producers re-discovering an extra dimension. Here and in Canada, practically all the growth in box office revenue has come from the 3D box office, a data point that is not lost on Hollywood producers desperately seeking hits.

atlantic graphs economics awful movies


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Thursday, July 11th, 2013 news No Comments

Pinterest is for Creativity; Facebook for Communication

source: http://www.marketingcharts.com/wp/interactive/pinterest-is-for-creativity-facebook-for-communication-30839/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

VisionCritical-SocNet-Characteristics-According-to-Users-July2013Pinterest users (in the UK, USA and Canada) tend to find the social network useful for satisfying a range of creative urges, while Facebook users are more drawn to matters of communication and connectedness, details Vision Critical [download page] in a new study. Asked their agreement with a number of social network characteristics, Pinterest users were most likely to agree that it’s useful for ideas and projets (80%), that it’s easy to find things that interest them (75%) and that it’s inspiring to see what other people pin (64%).

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Monday, July 8th, 2013 news No Comments

Pinterest is for Creativity; Facebook for Communication

Source: http://www.marketingcharts.com/wp/interactive/pinterest-is-for-creativity-facebook-for-communication-30839/

Pinterest users (in the UK, USA and Canada) tend to find the social network useful for satisfying a range of creative urges, while Facebook users are more drawn to matters of communication and connectedness, details Vision Critical [download page] in a new study. Asked their agreement with a number of social network characteristics, Pinterest users […]

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Friday, July 5th, 2013 news No Comments

drag2share: iPads Still Dominate North American Tablet Usage

source: http://feedproxy.google.com/~r/businessinsider/~3/Pt11Aqenf88/ipads-dominate-tablet-usage-in-the-us-2013-5

tablet market shareiPads Account For More Than 80 Percent Of Tablet Use (Chitika)
The iPad family accounted for 81% of tablet use in the U.S. and Canada during April, up slightly from a few months ago. Kindle Fires accounted for the second largest share, followed by Samsung Galaxy tablets. In other words, even though Android took its first lead in global tablet market share last quarter (see chart, right), that’s not showing up in North American usage patterns. It’s likely that Android tablets are filling out the low-end of the tablet market in the emerging world. Read >


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Friday, May 31st, 2013 news No Comments

Facebook brings free VoIP calling to Android users in the US

Source: http://www.engadget.com/2013/04/18/facebook-free-voip-calling-android-in-the-us/

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Not content to own your phone’s home screen, Facebook is bringing free VoIP calling to users of its Home and Android Messenger apps in the US. The social network’s VoIP for iOS has been available in the US for a few months now, and Android users are already enjoying the service in 23 other countries, including Canada. Stateside, the VoIP for Android will roll out over the course of the day, and it shouldn’t require a manual update; users will know they have the new VoIP feature if they can click the “i” icon on a friend’s profile and then select “free call.” From Chat Heads, starting a call requires tapping the “more info” dots next to a friend’s name to jump into the Messenger app.

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Thursday, April 18th, 2013 news No Comments

Apple turns on iAds for iOS 4 devices in North America, right on schedule

Source: http://www.engadget.com/2010/07/01/apple-turns-on-iads-for-ios-4-devices-right-on-schedule/

Steve himself noted at WWDC that iAds would go live for “all iOS 4 devices” on Canada Day, and sure enough, they look to be popping up today. One eagle-eyed tipster has already found one within the ‘Mirror: for iPod and iPhone’ app, shown above. It’s certainly quite a bit more visually soothing than some other ads we’ve seen, but we aren’t here to judge — instead, we’d love to hear your take on it. Have you seen any iAds creep into your apps today? Whatcha think of ’em? Let us know in comments below.

Update: Looks like a Nissan Leaf iAd has debuted as well; the vid’s after the break of that one.

Update 2
: Oh, and this is just for North America for now. Everyone else will have to wait. Crushing, we know.

[Thanks, Spencer]

Continue reading Apple turns on iAds for iOS 4 devices in North America, right on schedule

Apple turns on iAds for iOS 4 devices in North America, right on schedule originally appeared on Engadget on Thu, 01 Jul 2010 13:24:00 EDT. Please see our terms for use of feeds.

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Thursday, July 1st, 2010 news No Comments

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