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Obama Gets A Hurricane Sandy Bump, Pulls Back Into A Tie With Mitt Romney

Source: http://www.businessinsider.com/obama-hurricane-sandy-bump-wapo-poll-2012-10

Bolstered by his response to Hurricane Sandy, President Barack Obama gained one point to pull back into a tie with Mitt Romney in the latest Washington Post/ABC News tracking poll.

According to the survey, 78 percent of likely voters polled had positive views of the way that the president has handled the “super storm” – a number that includes two-thirds of Romney’s supporters. In contrast, just 44 percent of those surveyed had a net positive view of how the Republican candidate responded to the storm. 

The chart below breaks down those results: 

wapo abc news poll chart sandy response

It is too early to tell, however, if that support for Obama will affect his overall standing in the race. The results of the four-day tracking survey include only one night of interviews with voters after the storm hit, so we will have to wait for Thursday and Friday’s results to see if the storm has any real effect on the dynamics of the presidential race. 

Overall, Obama and Romney are tied, 49% to 49%, among likely voters. Those numbers are consistent with the rest of the poll’s results, which have shown the race between one point since daily tracking began on October 18. 

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Wednesday, October 31st, 2012 news No Comments

It Seems That Target Is Still Being Haunted By A Donation It Made More Than Two Years Ago

Source: http://feedproxy.google.com/~r/businessinsider/~3/bWwNmtwA7GE/target-brand-perception-2012-10

bullseye target

Back in 2010, the retailer made a controversial — and much publicized — $150,000 donation to MN Forward, which then supported a gubernatorial candidate who was anti-gay marriage. It resulted in calls for a national boycott.

Consumer recommendation levels have been steadily dropping ever since, according to brand perception firm YouGov.

[Target’s] customer loyalty seems to be still haunted,” writes YouGov BrandIndex SVP and managing director Ted Marzilli.

Marzilli explains:

“Once the political donation news broke in July 2010 and became a political flashpoint, the two brands took different paths: while Amazon went on to climb modestly from 53 to its current 56 score, Target’s score fell for more than three months, from 53 down to 44 at the end of October. Since that bottom point, Target’s highest recommend score was 50 in February 2011, but it is currently at 46.”

Here’s a chart of Target and Amazon on the YouGov BrandIndex:

target

NOW SEE: The Mega-Trends That Are Changing Retail Forever >

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Wednesday, October 10th, 2012 news No Comments

Social Media Analysis Reveals Just How Badly Mitt Romney Trounced Obama Last Night

Source: http://www.businessinsider.com/obama-romney-debate-social-media-charts-2012-10

Taykey, an advertising company that monitors social media volume and tone, passed along some of the most compelling graphs that show just how significantly Mitt Romney trounced Barack Obama in last night’s debate — at least in a social-media context.

The graphs measure volume — or how many tweets are going out about a candidate — and sentiment, which gauges how positive the tweets are. 

Here’s how Obama fared over the course of the evening:

Obama Debate Social Media

Contrast that with what people were saying — and how much people were saying — about Romney:

Romney Debate Social Media

That’s a pretty significant difference, only enunciated more by this chart laying one graph over the other.

Pay attention especially to sentiment, where it’s clear that people weren’t just talking about Romney the whole time — they were also saying better things about him, too:

Romney Obama Debate Social Media

Now see Romney’s whole economic plan >

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Thursday, October 4th, 2012 charts No Comments

Americans Haven’t Been This Angry About The Economy Since March 2009

Source: http://www.businessinsider.com/americans-havent-been-this-angry-about-the-economy-since-march-2009-2012-1


According to the Chicago Booth/Kellogg School Financial Trust Index (h/t WSJ’s Sudeep Reddy), only 23% of Americans trust the financial system.  And 62% are either “angry” or very “angry” about the state of the economy.

Trust in the financial system hasn’t been this low and anger in the economic situation hasn’t been this high since March 2009.  And March 2009 was when the S&P 500 hit that horrific low of 666.

“In an election year, this certainly indicates the importance of the economy to the political agenda,” wrote Paolo Sapienza.  Sapienza co-authored the index with Professor Luigi Zingales.

chart

chart

Then again, March 2009 turned out to be an amazing time to buy stocks.

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Friday, January 27th, 2012 news No Comments

Former CP+B Digital Producer is Ready to

Source: http://www.mediabistro.com/agencyspy/boutique-call-former-cpb-digital-producer-is-ready-to-supply_b28129

It’s been a little while since we’ve rolled out a Boutique Call post, but since the category seems somewhat wide open at this point, we’ll let you know that Shaz Sedighzadeh has started up a new operation called The Supply.

Sedighzadeh set up the new shop, which is being dubbed as a “a resource representation entity for digital and creative talent,” following a two-year stint as a digital producer at CP+B, where he helped produce work for Old Navy, Coke Zero and Microsoft Windows. Prior to Crispin, the new entrepreneur spent a few months on the digital production side at Tool of North America.

Want an explanation of what The Supply does? Well, regarding his new operation, here’s a statement from Sedighzadeh, who lives in Denver but shuttles between NY and LA often: “The world of traditional staffing, simply matching keywords on a resume, has been a working model for some time, and may continue to be in some capacity. But in the digital advertising world today, things are shifting way too fast to solely be supported by the standard candidate sourcing methods. Talent specialists and reps now need to think like experienced digital producers and strategists; they need to ‘get it’, knowing what the project/campaign consists of, what type/level of specific talent is needed, matching resources with the timeline/budget, identifying what design aesthetic needs to be applied, whether it’s a job for a vendor or a couple of freelancers, and the list goes on.”

New Career Opportunities Daily: The best jobs in media.


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Monday, January 16th, 2012 news No Comments

The Packers Are An Offensive Juggernaut Thanks To The iPad

Source: http://www.businessinsider.com/packers-are-an-offensive-juggernaut-thanks-to-the-ipad-2012-1


aaron rodgers ipad

Aaron Rodgers is the leading candidate to be this year’s MVP in the NFL. And when he gives his acceptance speech, he might want to thank Steve Jobs for the iPad.

According to the Packers, the iPad has made it easier to learn the weaknesses of the opposing team.

The Packers issued iPads to players this season that come with an app designed to watch game film. Each week, the team uploads game film to each player’s iPad for that week’s opponent.

Tyler Dunne of the Milwaukee Journal Sentinel spoke with Packers wide receiver James Jones about how his team-issued iPad has helped this season…

“On the plane. At the hotel. Wherever you go, you’re taking this iPad with you,” Jones said. “Wherever you go, you have game film with you. Even if it’s before the game and A-Rod says, ‘Man, did you see this play? Did you see that play?’ And we can say, ‘What play? Let’s look at it.’ It’s a lot easier.”

Of course, the iPads don’t guarantee success. Prior to the season, the Tampa Bay Bucs replaced each player’s playbook with an iPad. The Bucs finished 4-12, and Raheem Morris, who came up with the idea to use iPads, was fired.

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Tuesday, January 10th, 2012 news No Comments

Why Job Seekers Should Worry About Their Online Reputation

Source: http://www.labnol.org/internet/online-reputation-important-for-jobs/12582/

If you are looking for a job or are a potential job-seeker, be very careful of what you write or share online because HR departments and recruitment professionals are scanning tweets, blog posts, photos, and other online profiles of job candidates before offering them positions.

Why Online Reputation Management is Important

Around 70% of hiring managers in in US have rejected candidate just because of their online reputation. The chart looks at the various types of online information that have led companies to reject candidates.

Why Companies Reject Candidates

Tomorrow is Data Privacy Day and this research (download PPT) was originally commissioned by Microsoft as part of the same initiative.

Other than Microsoft, Google, Intel, AT&T are also part of the Data Privacy Day group. You should also check their site as it contains some excellent resources on how companies, students and parents can better protect their online information.

Why Job Seekers Should Worry About Their Online Reputation

Originally published at Digital Inspiration by Amit Agarwal.

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Tuesday, February 2nd, 2010 digital No Comments

CCA – cost of customer acquisition

how do we judge the relative merit and effectiveness of different types of advertising? By finding a common parameter that can be used to compare “apples to apples.” We argue that cost of customer acquisition is a great candidate for such a parameter.

For example, if television advertising cost $50 million to produce and air, and 1,000 people came to the acquisition website, and 10 people applied for and received credit cards then the CCA — cost of customer acquisition would be $5 million ($50 million / 10 people who got the credit card). Of course television advertisers would claim that the “impressions” from TV would have “branded” millions more people and they would eventually get a credit card from the company. That’s possible. But for the purposes of this exercise, if there is no absolute end-to-end tracking, we don’t count it. Because, for example, many other possible scenarios can also occur, like the person saw this ad for a credit card but ended up getting a card from a different bank, they saw and remembered the ad but they already had several credit cards from the company, etc.

With “online” we can easily see lift in search activity around the time that brand/awareness advertising is in-flight. This is one of the best indicators of interest — the person saw the TV ad, and was inspired enough to go online to do more research to inform their own purchase decision. Modern consumers will typically search and then click through. In rare instances, they will type the URL, but it is usually the domain name, not the special URL — domain_name.com/special_url — just because of pure laziness or simply because they forgot the /special_url portion.

Now let’s look at a print example: a print ad cost $5 million to produce and traffic in targeted magazines. About 1,000 people came to the website and 10 people ended up purchasing the advertised product. So the CCA is $500,000 per customer acquired.  There may be more people who saw the ad and eventually came in to buy a product. But again, there is a problem of attribution.

Now a final example from “online” marketing.  Search ads were run using Google Adwords and a $1 CPC (cost per click) was paid. Of those people who clicked through 1 in 20 purchased a product. So it took 20 clicks at $1 each to achieve 1 sale – so the cost of customer acquisition is $20.

OK, so what about prodycts not sold online? We can use a proxy which has a known conversion to sales. For example, once a coupon is printed from the website, from historic data the advertiser knows that 30% end up using the coupon – i.e. redeeming with a purchase. So, again, if we used a $1 CPC and 1 in 20 ended up printing the coupon and 30% of those “converted” to an offline sale, the CCA would be $66.67  ($20/0.30).

So to recap

Television – $5 million CCA

Print – $500,000 CCA

Paid Search – $20 CCA

Paid Search + Offline Sale – $67 CCA

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Saturday, February 21st, 2009 digital, integrated marketing, marketing No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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